Urdd Eisteddfod: Why Strictly star Amy Dowden is supporting Welsh festival that is 'like Britain's Got Talent'
Thousands of people are expected to attend Port Talbot this weekend as the town gears up to welcome an annual Welsh festival.
The Urdd Eisteddfod is a celebration of Welsh culture when children and young people up to the age of 25 take part in a variety of competitions.
There are 400 of them in total, including singing, reciting poetry and dancing.
The Urdd organisation itself was established more than a century ago in 1922, with the aim of giving children and young people in Wales the opportunity to learn and socialise in the Welsh language.
Its six-day Eisteddfod is held during May half-term and in a different part of Wales each year.
The Urdd Eisteddfod broke its own records last year, with more than 100,000 registrations to compete.
Margam Park is home to this year's event - the first time since 2003 that it's played host.
Among the main prizes up for grabs this year are the chair (awarded to the main poetry competition winner) and the crown (awarded to the main prose competition winner).
This year's crown and chair have been made using some of the final pieces of steel produced at Port Talbot steelworks before the closure of the blast furnaces last year.
There are some new additions to this year's Eisteddfod, including awards for singing, musical theatre and acting, named in honour of Sir Bryn Terfel, Callum Scott Howells and Matthew Rhys.
Another new award - the Amy Dowden award for dance - will also be awarded for the first time this week.
Speaking to Sky News, Strictly Come Dancing star Dowden said it was a "real honour" to be supporting the next generation of dancers.
"The arts and the industry is tough, and I just hope that [the young people] can see that I've managed to push myself through it," she said.
"I've worked hard, I've had a few challenges along the way. Hopefully I can help inspire them as well."
'It's like Britain's Got Talent'
As a former competitor herself in what is one of Europe's largest touring youth festivals, Dowden says she "couldn't imagine [her] childhood without it".
"I've loved Eisteddfods since I can remember. Every year at school I took part in everything, from the baking to the reciting poems, to the folk dancing, to the creative dancing," she said.
"The Urdd Eisteddfod is literally like one big talent competition, it's like Britain's Got Talent."
The winner of the Amy Dowden award will get one-to-one sessions with her as part of the prize, as well as masterclasses at the Royal Welsh College of Music and Drama.
They will have the opportunity to perform on an international stage and also win a cash prize.
"I know from my dance training and everything, each of those is so beneficial to getting yourself to that professional level," Dowden added.
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