CMCF mulls trusted creator list for ethical online content [WATCH]

New Straits Times

09-08-2025

KUALA LUMPUR: Content creators in Malaysia will be ranked for trustworthiness under a proposed "trusted creator list" said the Communications and Multimedia Content Forum of Malaysia (CMCF).
Its chief operating officer Mediha Mahmood said the initiative, which is planned to be inteoduced next year, seeks to recognise creators who uphold content standards and best practices, while helping to build a healthier digital ecosystem.
The list, she said, would serve as a signal to brands and audiences that these creators can be relied upon not to publish material that could endanger public safety, incite hate, or exploit vulnerable groups.
"We would rather go for a trusted creator list, meaning people who are aware of the standards, are assessed on them, and whose content is constantly compliant," said Mediha in an interview on NST's Beyond the Headlines.
"We want to make it a badge that shows you can be trusted, that you're not going to suddenly do something controversial," she added.
Mediha said the proposed list would guide brands and platforms in choosing collaborators, while empowering consumers to support content that aligns with community standards.
While the forum operates voluntarily and does not enforce the law, she said that its self-regulation model to date has helped creators understand ethical responsibilities.
"Whatever is illegal offline is illegal online. Even if you're not a member, you are still subject to Malaysian laws," she said.
Many professional creators already engage with CMCF, said Mediha, and those who chase virality at any cost through tactics such as "rage bait" or staged videos would only serve to erode their own long-term credibility.
"You may go viral, but you'll end up unbrandable. No legitimate brand wants to be associated with irresponsible content," she said.