Ozzy Osbourne's DNA Will Be Sold in Limited Edition Liquid Death Cans
Ozzy Osbourne is officially the Prince of Immortality, or at least, he's giving fans a shot at it.
In one of the most bizarre and perfectly on-brand collaborations of the year, Liquid Death has announced it will sell a limited run of iced tea cans containing traces of Osbourne's actual DNA.
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The ultra-limited release, dubbed Infinite Ozzy, features 10 cans of Liquid Death Iced Tea that were each consumed by Osbourne before being sealed to preserve his DNA, with each can coming in a lab-quality display container and is hand-signed by the rock legend. The drop will go live Tuesday (June 17) at liquiddeath.com/ozzy, with each DNA can priced at $450.
The campaign arrives just weeks before Osbourne is set to return to the stage for what's being billed as the final Black Sabbath show. The metal icon recently revealed that he's undergoing intense training to prepare for Back to the Beginning, the massive July 5 hometown concert at Villa Park in Birmingham, England — his first full performance since 2018.
'I haven't done any physical work for the last seven, six and a half, seven years,' Osbourne shared during the latest episode of his SiriusXM show Ozzy Speaks. 'By hook or by crook, I'm gonna make it [to the stage at Villa Park].' The star-studded farewell show is set to feature appearances by Metallica, Mastodon, Pantera, Slayer, Anthrax, Gojira, Alice in Chains, and a supergroup composed of members of Guns N' Roses, Limp Bizkit, Rage Against the Machine and more.
'I've got this trainer guy who helps people get back to normal,' he added. 'It's hard going, but he's convinced that he can pull it off for me. I'm giving it everything I've got.'
As for the Liquid Death collab, the brand says the goal is to preserve Osbourne's DNA in case fans want to clone him in the future, once technology and law allow. The campaign leans heavily into Liquid Death's signature over-the-top style, which previously included Tony Hawk skateboards infused with his blood.
A teaser video shared with press ahead of the launch shows Osbourne deadpanning: 'My DNA is in this can. You could clone me — but why the f**k would you want to?' Only 10 Infinite Ozzy cans exist.
Osbourne's most recent studio album, Patient Number 9, debuted at No. 3 on the Billboard 200 in 2022. Despite major health setbacks, including spinal surgeries and a Parkinson's diagnosis, he has remained creatively active and continues to embrace his role as heavy metal's most enduring provocateur.
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