3 Arts Acquires A&A Management Group, Expanding Footprint In Sports
Financial terms of the deal weren't disclosed.
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A&A, which focuses on professional athlete representation and brand-building, will join 3 Arts' deep bench in talent management and production spanning actors, writers, directors, comedians and creators as well as athletes.
Founded in Cleveland, Ohio, in 2011, A&A curates individualized strategies with clients including three-time Super Bowl Champion Travis Kelce, NBA stars Jonathan Kuminga and Nah'Shon 'Bones' Hyland, and NFL players Denzel Ward, Joe Haden, and Sports Illustrated model Camille Kostek. Its work extends across media, fashion, business, and philanthropy, securing partnerships with global brands like Amazon, Experian, Louis Vuitton and State Farm.
'Athletes are no longer defined solely by their performance, they are shaping culture, launching businesses, and building brands that resonate far beyond the world of sports,' said 3 Arts Entertainment co-CEOs, Brian Weinstein and Michael Rotenberg. 'Aaron and André possess a unique understanding of the evolution of the entertainment industry, converging sports, culture, and entrepreneurship. Their experience shaping careers offers invaluable perspective as we develop new relationships.'
'Athletes and talent today are more than just one thing—they're entrepreneurs, brands, and leaders,' said Aaron Eanes. '3 Arts' expertise in talent management and production, combined with our expertise in brand building and sports, gives our clients the resources and guidance they need to thrive in today's changing marketplace. Together, our shared vision is to empower talent to maximize their impact, wherever their ambitions take them.'
'3 Arts is the right partner for us because they share our commitment to nurturing talent and unleashing creativity,' said André Eanes. 'The firm's track record in representing top-tier artists and storytellers and their global resources and reputation gives our team the ideal platform to innovate and develop new opportunities for our clients.'
3 Arts, which is majority owned by Lionsgate Studios, manages a high-profile client roster, exec produces the Golden Globes and has backed shows from Hacks to The Office, Parks & Recreation, Brooklyn Nine-Nine, and Oscar-winning film American Fiction.
Sports is as hot as its ever been in a shifting media landscape with new streaming partners pushing up the cost of broadcast rights, and strong ratings a boon for advertising. In other recent news, Patrick Whitesell launched WIN Sports Group, a football representation firm built for athletes, coaches and leaders in the field. And WME will spin out WME Basketball into a new company owned by Ari Emanuel, Mark Shapiro and Bill Duffy.
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