Amazon Prime subscribers rage over ‘annoying' change affecting TV shows and say they will ‘definitely be cancelling'
PRIME viewers may start to notice more ads when watching their favourite shows and movies as Amazon ramps up changes.
Adverts were first introduced onto the platform in January last year, with an option to pay extra if you want to avoid them.
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Users say streaming is morphing into cable TV
Credit: Getty
They started at around two to three minutes per hour.
But it appears to be have been quietly doubled.
Sources told AdWeek that the number of ads has gradually increased to four to six minutes per hour.
A spokesperson for Amazon responded to the publication, saying "Our commitment is to improving ad experiences rather than simply increasing the number of ads shown.
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"While demand continues to grow, our commitment is to improving ad experiences rather than simply increasing the number of ads shown."
But users have already started raging about the quiet change and are threatening to cancel their subscription as a result.
"My Prime account is up for renewal in August," one person wrote on Reddit.
"I will definitely be cancelling.
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"Not only are the ads numerous, they are sometimes double in volume (loudness). I can't always hit the mute button fast enough."
Another said: " It's always take take take. Take and squeeze as much as possible."
A third added: "Canceled this c**p as soon as they announced ads in the first place.
"People keep paying for these services that continue to get worse and more expensive. That's the real problem."
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Ads have gradually increased to four to six minutes per hour
Credit: Alamy
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