Bagzone Launches Akiki London in Contemporary Luxury
Bagzone Lifestyles Pvt. Ltd. has entered a transformative phase with the launch of Akiki London, a modern luxury handbag brand celebrating individuality and design excellence. Drawing inspiration from Agate, Akiki reflects inner strength and elegance, offering timeless, well-crafted pieces that transcend seasonal trends. Rooted in London's cultural richness and powered by global craftsmanship from Europe and Asia, Akiki delivers refined handbags without traditional luxury markups.
Marking a shift from utility to statement fashion, Akiki redefines the accessory space with silhouettes that are bold yet understated—designed for moments of meaning and style. The brand also introduces KIKI, its expressive British Bulldog mascot, adding playfulness and identity across campaigns and stores.
With a digital-first debut through www.akikilondon.com, Akiki targets today's purpose-driven consumers. Flagship stores in Mumbai, Bangalore, and Chennai will follow, setting the stage for 100 outlets across India over the next five years. As part of this evolution, Bagzone transitions from an accessible fashion leader to a frontrunner in contemporary luxury.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Value Chain
02-06-2025
- Fashion Value Chain
Bagzone Lifestyles Launches Akiki London, Redefining Contemporary Luxury
Bagzone Lifestyles Pvt. Ltd., a long-established name in the accessories industry, announces its boldest move yet with the launch of Akiki London — a contemporary luxury handbag brand that brings together heritage craftsmanship, modern design, and meaningful self-expression. Drawing its name from Agate, a gemstone known for its layered elegance and resilience, Akiki reflects the multifaceted spirit of women who value beauty with purpose. The brand's debut collection delivers refined handbags that transcend fleeting trends, crafted for women who define luxury through individuality rather than price tags. Akiki's identity is deeply rooted in London's cultural diversity, channeling the city's timeless sophistication and edge into every design. Each handbag blends global aesthetics with artisanal precision, created in collaboration with expert partners across Europe and Asia. Despite its luxury positioning, Akiki promises accessibility by eliminating the traditional luxury markup — offering premium craftsmanship without compromise. Adding a vibrant, emotional layer to the brand is KIKI, a British Bulldog mascot that serves as Akiki's expressive brand muse. KIKI will appear across campaigns and in-store displays as a symbol of the brand's bold, confident personality, forging a deeper connection with its audience. Speaking on the launch, Mr. Nishant Bakliwal, Head – Digital & Communications at Bagzone, stated: 'Akiki enters a space largely underserved by traditional luxury – handbags designed not just for work or utility, but for moments that matter. These are statement pieces made for impact, merging heritage and innovation for today's discerning woman.' The launch of Akiki London signifies Bagzone's evolution from an accessible fashion player to a visionary in the modern luxury segment. With this shift, the company strengthens its commitment to thoughtful design, authenticity, and long-lasting quality. Akiki London's debut collection is now available on its digital-first platform: Physical retail expansion is on the horizon, with flagship stores planned in Mumbai, Bangalore, and Chennai, followed by an ambitious goal of 100 stores in the next five years. These stores will offer an immersive brand experience, reflecting Akiki's London-inspired identity and refined aesthetic.
Fashion Value Chain
30-05-2025
- Fashion Value Chain
Bagzone Launches Akiki London in Contemporary Luxury
Bagzone Lifestyles Pvt. Ltd. has entered a transformative phase with the launch of Akiki London, a modern luxury handbag brand celebrating individuality and design excellence. Drawing inspiration from Agate, Akiki reflects inner strength and elegance, offering timeless, well-crafted pieces that transcend seasonal trends. Rooted in London's cultural richness and powered by global craftsmanship from Europe and Asia, Akiki delivers refined handbags without traditional luxury markups. Marking a shift from utility to statement fashion, Akiki redefines the accessory space with silhouettes that are bold yet understated—designed for moments of meaning and style. The brand also introduces KIKI, its expressive British Bulldog mascot, adding playfulness and identity across campaigns and stores. With a digital-first debut through Akiki targets today's purpose-driven consumers. Flagship stores in Mumbai, Bangalore, and Chennai will follow, setting the stage for 100 outlets across India over the next five years. As part of this evolution, Bagzone transitions from an accessible fashion leader to a frontrunner in contemporary luxury.
Hans India
28-05-2025
- Hans India
Bagzone Lifestyles Pvt. Ltd. Announces the Launch of Akiki London – A New Chapter in the Contemporary Luxury Segment
With over three decades of expertise in the world of bags and accessories, Bagzone Lifestyles Pvt. Ltd. marks a significant milestone with the unveiling of its most meaningful evolution - Akiki London, a contemporary luxury handbag brand for today's woman of substance and style. The new brand is introducing a debut collection of handbags that perfectly blends modern global designs with artisanal heritage, celebrating thoughtful craftsmanship and individuality. The name Akiki draws inspiration from Agate, a gemstone known for its layered beauty and innate strength. The brand not only reflects the spirit of the women it's made for but is also committed to creating pieces that are both beautiful and meaningful to those who wear them. Akiki speaks to the woman who seeks more than just functionality from fashion; she seeks meaning. Her individuality is defined by her own language of style and not by momentary trends. Rooted in the cultural richness of London, Akiki reimagines handbags not merely as accessories but as thoughtful expressions of self – artful, purposeful and personal. Each silhouette is designed to be timeless yet contemporary, bold yet understated and elegant - much like the city that shapes its aesthetic. And to further bring excellence and meticulous craftsmanship to its innovative designs, Akiki collaborates with renowned partners across Europe and Asia. This allows the brand to deliver pieces that embody global luxury standards without the conventional markup. Further adding a creative and unique layer to its narrative, Akiki is introducing KIKI - its official mascot and brand muse. Represented by a British Bulldog, KIKI embodies the playful, expressive, and unapologetically bold spirit of the brand. Designed to serve as a visual anchor across campaigns and collections, KIKI will be brought to life through a custom in-store display, creating a memorable touchpoint and a deeper emotional connection with Akiki's audience. 'With Akiki, we enter into a largely untapped white space as the market continues to evolve. While most handbags focus primarily on workwear and utility-driven design, Akiki's statement pieces have been engineered for moments of substance and impact, offering the discerning woman of today luxury that is thoughtful, well-crafted and leaves a lasting impression. This launch marks an exciting new chapter for us as we proudly add this unique offering that bridges heritage with innovation and empowers women to express their true selves', says Nishant Bakliwal, Head - Digital & Communications at Bagzone Lifestyles Pvt. Ltd. Furthermore, the launch marks a significant evolution for Bagzone Lifestyles - from a trusted name in accessible fashion to a trailblazer in contemporary luxury. With this bold step forward, the company reaffirms its design-first ethos and commitment to serving a new generation of consumers who value authenticity, quality, and purpose.
