What to do in Chicago for Fourth of July weekend: Wu-Tang Clan, patriotic music in Grant Park and fireworks at Navy Pier
It's Independence Day weekend, and Chicagoland offers no shortage of ways to celebrate. If you're looking for just one recommendation, though, consider heading to Hyde Park for The 4th on 53rd. The grassroots efforts of a small group of neighbors has blossomed over 30 years into an ideal version of American patriotism: an inclusive parade where 'everyone marches,' children decorate bikes, and families gather for a fun festival highlighting local talents.Continue your Fourth of July celebration with the Grant Park Orchestra as it performs quintessential American music: Duke Ellington and George Gershwin, hits from Broadway, and flag-waving favorites. Can't get out of the holiday without a little Sousa. Principal percussionist Josh Jones will be featured in 'Yankee Doodle Fantasy.'Or maybe the stars and stripes aren't flying so high for you this year? Rejoice in our First Amendment freedoms with a few laughs. No one better to help with that than Sammy Obeid, a Lebanese-Palestinian American comedian who hails from Oakland, California. His act combines an affable persona, sharp storytelling and incisive political commentary. Regardless of whether you agree with all of his takes, he'll get you thinking.Wu-Tang Clan rolls into town on what's been billed as their final tour — 'The Final Chamber' — more than 30 years after their founding on Staten Island in 1992. Run the Jewels opens, offering a whole other reason to go.Keyshia Cole, another Oakland native, unleashes her defining blend of R&B, soul and hip hop at the United Center. 'The Way It Is' tour marks her 20th anniversary and also features Tink, Jeremih and Elijah Blake.The influential Buffalo Grove emo band has reunited for a tour that stops for two nights at Thalia Hall. Formed in 1989 by brothers Mike and Tim Kinsella along with Victor Villarreal and Sam Zurick, perhaps you know them better from such later projects as Joan of Arc, Owls and American Football. Jump on this if you want to go; Saturday's show is already sold out. Also features Coffin Prick and Jenny Pulse. … but in this case, it's the fifth of July in Ravinia — close enough. Chicago, now marking its 58th year since its local founding, has long been a staple of the summer outdoor concert scene. This time, the band is joined by a Fleetwood Mac tribute band, Stevie McVie.This Zanies show features a solid lineup of comedians well known to Chicago audiences: Adam Gilbert, Skyler Higley, Chris Higgins and Kristen Toomey. You've got three more chances to catch the show. 7 p.m. and 9:15 p.m. July 5 and 7 p.m. July 6 at Zanies Comedy Night Club, 1548 N. Wells St.; tickets $32.25 (ages 21+; 2 item minimum) at chicago.zanies.com
Fireworks 2025: All the Fourth of July shows in the Chicago areaExpect plenty of pyrotechnics all weekend long in the city's parks and boulevards, but for Chicago's official fireworks, head to Navy Pier.'Jurassic World Rebirth' not your speed? Consider the Music Box Theatre's mini festival of Federico Fellini films. It includes a new, 35mm print of '8½' as well as 'La Dolce Vita,' 'La Strada,' 'City of Women' and 'Amarcord.' Years ago, I saw 'Nights of Cabiria' on a steamy hot night, and it still lingers in my mind as a different sort of summer blockbuster.
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Business Upturn
34 minutes ago
- Business Upturn
How Rhonda Byrne turned belief into a billion-dollar business model in the United States
Rhonda Byrne is best known in the United States as the visionary behind The Secret , the self-help juggernaut that reignited America's obsession with the Law of Attraction. But beneath the glittering surface of her message— ask, believe, receive —lies a sophisticated commercial framework that turned a single idea into a multi-platform empire. This article explores the Rhonda Byrne business model, focusing specifically on how she monetised belief in the U.S. market through publishing, media, licensing, and digital strategies. With a sharp focus on monetisation mechanics rather than metaphysics, this article maps out how a spiritual concept evolved into a billion-dollar American business. The rise of Rhonda Byrne and The Secret 's influence on American consumer habits When The Secret first hit American bookshelves in 2006, few anticipated the cultural firestorm it would ignite. Based on New Thought philosophies and the age-old concept of manifestation, Byrne's brand of positivity offered something uniquely American: a promise that personal desire, if focused correctly, could translate into financial success, romantic relationships, or even health. The book's appeal was amplified by the Oprah effect—Byrne was featured twice on The Oprah Winfrey Show , instantly turning The Secret into a household name. But this was not merely a stroke of luck. Byrne's team had a meticulously prepared U.S. strategy: targeted marketing, viral DVD sales, and syndication-ready messaging that aligned perfectly with American consumer psychology, particularly in the post-9/11 era of anxiety and economic uncertainty. From self-publishing to global licensing: The monetisation of belief Initially self-published in DVD format in Australia, The Secret took a calculated leap into the U.S. through Byrne's independent media company, Prime Time Productions. This allowed full control over production and distribution—critical for maximising early profits and leveraging licensing rights. Once the product gained traction, Byrne negotiated with Simon & Schuster for U.S. book distribution, securing lucrative royalty terms while retaining key international rights. The licensing deals exploded from there: translated editions, branded journals, calendars, mobile apps, audio books, and classroom curricula. Byrne tapped into a global appetite, but it was U.S. licensing revenue—aided by Barnes & Noble deals and mass retail presence at Target, Walmart, and Amazon—that constituted the lion's share of initial earnings. She transformed a philosophical idea into an intellectual property portfolio. How The Secret was marketed as an American lifestyle product Rather than promoting The Secret as an esoteric text, Byrne positioned it as a lifestyle framework—accessible, digestible, and highly brandable. In the U.S., this meant aligning the brand with wellness, personal finance, self-empowerment, and productivity. Promotional materials often mirrored the aesthetics of life coaching and motivational content, appealing to the same demographic that consumed Tony Robbins seminars or Suze Orman books. The visual branding—sleek maroon tones, parchment-style fonts, and antique script—gave the illusion of ancient wisdom while being entirely repackaged for a modern American market. Byrne's U.S. strategy drew heavily on emotional branding, tapping into personal agency and aspirational living, two core pillars of American consumer culture. The spiritual economy and targeted wellness branding in the U.S. In America, the spirituality industry is less about doctrine and more about utility. Byrne's brilliance lay in her ability to reframe Law of Attraction as a toolset, not a belief system. This resonated especially with Millennials and Gen Xers looking for secular spirituality. Her products were marketed not through churches or religious circuits, but through wellness expos, YouTube testimonials, and self-help influencer networks. Additionally, the U.S. version of The Secret movement attracted an audience of women between the ages of 25 and 50—predominantly middle-class, self-motivated, and interested in holistic health, business success, and personal transformation. Byrne effectively monetised U.S. wellness branding trends decades ahead of today's meditation app and coaching subscription booms. The business backbone of the Rhonda Byrne empire Beyond the initial success of The Secret , Byrne expanded her brand into a multi-product business ecosystem. While many associate her only with books and DVDs, the full business structure involves real estate holdings, streaming services, limited-edition releases, and private publishing contracts—all orchestrated under her corporate entities registered across the U.S., U.K., and Australia. Two decades later, the Rhonda Byrne business model has evolved into a long-term revenue machine powered by repackaged content, re-releases, and evergreen messaging that continues to sell to new audiences. Product diversification: Beyond books and documentaries Byrne didn't stop with The Secret . Follow-ups like The Power , The Magic , and Hero were timed strategically for holiday seasons in the U.S., often bundled with journals, vision boards, or guided affirmations. These books were not standalone projects; they functioned as modular expansions of the same core message, enabling customers to buy into a continuity marketing loop. By 2020, Netflix premiered The Secret: Dare to Dream , a feature-length film starring Katie Holmes. The movie wasn't just content—it was an elaborate content marketing tool reinforcing the brand's legitimacy for a younger, more digitally native U.S. audience. Every product served a dual purpose: revenue and lead generation for future sales. U.S. publishing deals and royalty structures behind the scenes While Byrne retains much creative and brand control, her partnership with Simon & Schuster in the U.S. has been pivotal. Unlike typical first-time authors, Byrne reportedly negotiated above-industry royalties, sometimes as high as 25% on hardcover sales. Add to that the back-end licensing of audiobook rights through Audible and streaming rights via Netflix, and Byrne's U.S. royalty stack is deeply diversified. Also crucial: republication rights. Her business entities license older works in repackaged forms—gift editions, e-book bundles, and anniversary releases—ensuring long-tail profitability from existing content libraries. Her team leverages these deals across major American book fairs and online marketplaces, particularly Amazon and Apple Books. The role of exclusive distribution in building brand scarcity Unlike many self-help authors who flood multiple platforms, Byrne's strategy emphasized selective exclusivity. For instance, early editions of her DVDs were only available via the official The Secret website or specific American retailers. This helped build a sense of rarity and desire—similar to luxury fashion drops or limited edition sneakers. This scarcity strategy also applied to Byrne's speaking engagements and media appearances—they were infrequent but high-impact. By limiting access, she increased perceived authority and demand within American self-help and spiritual circles. Rhonda Byrne's digital strategy and influence on new-age entrepreneurship As digital platforms exploded in the 2010s, Byrne adapted quickly. She understood that the future of spiritual and motivational content wasn't on bookstore shelves but in online ecosystems. Her website, became the central node in an expanding web of content, courses, and streaming options tailored to a U.S. market increasingly hungry for 24/7 access to self-help. and monetising an online following Launched as a basic companion site in the 2000s, evolved into a subscription-based streaming platform offering exclusive content, including affirmations, masterclasses, guided visualisations, and member-only film access. Users could pay monthly or annually—introducing a recurring revenue model uncommon in spiritual publishing at the time. Beyond video content, the site hosts affiliate products, branded merchandise, and ticketed digital events, all monetised through e-commerce integrations and Stripe-based payment portals. The platform also leverages email funnels and behavioural tracking, retargeting U.S. users with product suggestions and exclusive offers. Byrne's influence on the U.S. motivational speaker circuit While Byrne herself is not a prolific public speaker, her influence shaped the U.S. motivational speaker economy. Speakers at events like Mindvalley Live or Hay House summits frequently cite The Secret , with some even licensing Byrne's messaging in seminars. In return, Byrne's team has engaged in content partnerships and cross-promotion across high-traffic U.S. podcasts and social media channels. This integration not only enhanced visibility but created downstream revenue—many motivational coaches now serve as de facto brand ambassadors, funneling new American audiences back to The Secret ecosystem. How her brand shaped online coaching and wellness marketing models The Byrne brand prefigured the now-common coaching economy—think Law of Attraction coaching, manifestation mentors, and mindset consultants. Many of today's digital wellness entrepreneurs credit The Secret as their inspiration and often structure their business models similarly: digital downloads, email courses, private Facebook communities, and branded merchandise. Her approach gave rise to a template for belief monetisation: package an ideology, attach it to a lifestyle, build community, and layer it with content upsells. This structure is now common among American wellness influencers and spiritual coaches. A unique business legacy: What Rhonda Byrne's model tells us about U.S. spirituality commerce Rhonda Byrne didn't just publish a book—she catalysed an entire economic movement rooted in individual agency, emotional branding, and spiritual consumerism. In the United States, where belief and capitalism often intersect, Byrne's business model offers a textbook case of how spiritual ideologies can be turned into commercial IP portfolios. Her influence on U.S. self-help media and Gen Z spiritual entrepreneurs From TikTok manifestation videos to Instagram pages filled with affirmation quotes, Byrne's legacy is imprinted across Gen Z spiritual commerce. Many younger entrepreneurs now build businesses by combining social media virality with spiritual frameworks—exactly what Byrne did before the era of influencers. Her success proved that there's a scalable audience in America for content that blends hope, empowerment, and consumerism—and that spiritual messaging can be both emotionally resonant and highly profitable. Precursor to influencer-driven wellness empires in America Byrne's empire predated the influencer economy, yet foreshadowed it. Like today's YouTubers or meditation app founders, she built a niche, created high-conversion content, and scaled vertically across platforms. From that perspective, Byrne can be seen as a proto-influencer—except her product wasn't herself, it was belief itself. Modern figures like Jay Shetty or Gabby Bernstein have replicated aspects of the Rhonda Byrne business model, monetising mindfulness, manifestation, or spiritual insight via digital memberships, workshops, and product sales. Why the Rhonda Byrne business model may become a Harvard case study Given its unique blend of ideology, IP management, media strategy, and emotional marketing, the Rhonda Byrne business model offers a rich case study for American business schools. It intersects key subjects: branding, publishing economics, cultural psychology, and platform monetisation. In many ways, it's a model of soft power capitalism, where personal transformation fuels commercial transactions. Conclusion: Rhonda Byrne and the monetisation of belief in America's digital spiritual economy Rhonda Byrne's billion-dollar success was never just about The Secret —it was about strategically packaging belief for a country where hope sells. Her brand preceded the modern wellness boom, prefigured the influencer monetisation playbook, and created a repeatable framework for how spiritual ideas can thrive in America's digital economy. Like Calm or Headspace, Byrne built a business not from tangible products, but from an emotional and cognitive experience. The difference? She did it before mobile apps or Instagram ever existed. As U.S. consumers continue to spend billions on spiritual self-help, Rhonda Byrne's model remains a blueprint for monetising metaphysics—one that continues to shape the future of belief-driven capitalism in America. This article is intended for informational and editorial purposes only. It does not constitute endorsement or promotion of any individual, company, or entity mentioned. Business Upturn makes no representations or warranties regarding the accuracy, completeness, or reliability of the information provided.
UPI
an hour ago
- UPI
Look: Busta Rhymes gets star on Hollywood Walk of Fame
1 of 6 | Hip-hop icon Busta Rhymes attends an unveiling ceremony honoring him with the 2,818th star on the Hollywood Walk of Fame in Los Angeles on Friday. Photo by Jim Ruymen/UPI | License Photo Aug. 2 (UPI) -- Rap legend Busta Rhymes was honored with a star on the Hollywood Walk of Fame Friday. His fellow hip-hop pioneers Chuck D and LL Cool J attended the event, along with the New York musician's family and friends. "The Hollywood Chamber of Commerce will be adding Busta Rhymes, one of Hip-Hop's most enduring and electrifying voices, as a new member of Hollywood's iconic sidewalk," Ana Martinez, producer of the Hollywood Walk of Fame, said in a press release. "His talent and influence are undeniable. His star on the Walk of Fame will stand as a testament to his lasting impact on hip-hop music and how important it is to the American culture." The entertainer has sold more than 20 million albums worldwide. Busta Rhymes, DJ Khalid perform alongside Marley family at Kaya fest Spliff Star and Busta Rhymes (R) perform. Photo by Gary I Rothstein/UPI | License Photo
USA Today
4 hours ago
- USA Today
Ralph Lauren's Oak Bluffs collection celebrates historic Black beach community
Cricket sweaters, patchwork blanket, and distressed baseball caps. Each is part of the new collection called Polo Ralph Lauren for Oak Bluffs, celebrating the historically Black community of Oak Bluffs in Martha's Vineyard, Massachusetts. The collection is an evolution of the 2022 collection based on Historically Black Colleges Morehouse and Spelman, who are again partners in the Oak Bluffs collection, and is a part of the company's "Design with Intent" portfolio. "Ralph Lauren as a man, as a brand is sort of the world ambassador to Americana," James Jeter, Creative Director for Polo Men's at Ralph Lauren told USA TODAY. "With that comes this incredible responsibility for us to tell these incredible American stories as fully, as broadly, as accurately as possible." The collection deftly weaves HBCU campus style drawn from Morehouse and Spelman with resort wear that references the historic Black beach town and Black traditions. "It was just very important to tell that story, the multi-faceted, multi-dimensional experience that is the Black experience that also translates into the American experience," Dara Douglas, Product and Brand Lead for Design with Intent, told USA TODAY. It is accompanied by a documentary on the community directed by Cole Brown titled "A Portrait of the American Dream: Oak Bluffs" that debuted on the brand's YouTube page on July 24. "Oak Bluffs' unique history, traditions and sense of community deeply inspire me and speak to what we are all searching for – a place where you can be free, uncontrived, joyful and truly at home," Ralph Lauren, Executive Chairman and Chief Creative Officer of the eponymous preppy stalwart, said in a July 23 press release. Historically Black beach community celebrated by Ralph Lauren Oak Bluffs was once a part of nearby Edgartown and was deemed to be the place "suitable" for Black workers at nearby resorts, according to the National Trust for Historic Preservation. The Oak Bluffs community envisioned by the collection started in earnest when Charles Shearer opened Shearer Cottage in 1912, according to The Root. The Black news outlet described the inn as, "an act of defiance in an America riddled with discrimination and racial segregation, where safe lodging for Black travelers was a rare luxury." "So by default really, Oak Bluffs becomes the place ... for young, educated, affluent African Americans—the politicians and the movie stars." Dr. Elaine Weintraub, historian and co-founder of the Martha's Vineyard African American Heritage Trail, told the Trust. At the heart of Oak Bluffs, according to the Root, is a beach called the Inkwell that served as a place where, "Black folks could swim, sunbathe, and just be, without getting side-eyed or harassed." Weintraub described vacationers to the Inkwell, Shearer Cottage, and Oak Bluffs throughout the decades as a "who's who" including Madame C.J. Walker, Dr. Martin Luther King Jr., actress Ethel Waters, and singer Lionel Richie. "Well, I think perhaps I should say what you I think are aware of. Our people are deeply mystical, you might say spiritual and we have a an appreciation for place," Dr. Lawrence E. Carter Sr., the Dean of the Martin Luther King Jr. International Chapel, said in the documentary. "How Martha's Vineyard became Martha's Vineyard has an awful lot to do with traffic, who came through here and by coming through here bequeathed something." Dorothy West, the youngest member of the Harlem Renaissance, said of Oak Bluffs, "I thought there was always summer here" in an interview published by the Martha's Vineyard Museum Oral History Channel. "I think historically it has represented a place where African Americans could be successful, could be around other African-Americans, could share in a culture and a place in the sun and that they'll own and that they'll belong," Weintraub said. Oak Bluffs still holds that same significance today. Netflix's show "Forever", released in March, showcased this on an episode titled "The Vineyard", allowing viewers to see the vibrance and richness that still exists in Oak Bluffs. Oak Bluffs collection intends to broaden view of Black experience The 2022 collection was described by Jeter as a "period piece" that drew from the ephemera of Morehouse and Spelman, of which Jeter and Douglas are alumni, from 1920's to the 1960's. "You'll notice that there's this kind of decorum (in the 2022 collection). We leaned a little bit into politics of respectability, which really started such an incredible conversation," Jeter said. He added that imagery for the collection's campaign was "intentionally less serious" and leaned into a multi-generational interpretation of summers on the shore. "Quite frequently people think of the output that comes from the Black experience, whether it's through entertainment, through sports. So you constantly see the Black body in motion, but this notion of rest and relaxation as a space that the black body could occupy I think is quite revolutionary," Douglas said. The collection comes as companies have backed away from concepts labeled DEI following pressure from the Trump administration and other right-wing forces. Jeter and Douglas both pointed to the collection as a part of the company's commitment to widening the brand's view of what is included in "Americana," with James saying "we intended to stick to that." "We are the leaders. So we look not outside of ourselves, but we look toward our purpose to be the guiding light to the kind of stories that we tell," James said. "The hope is that other corporations or other folks see us as an example."
