NBO Expands Shahr Al Atta Campaign to Strengthen Community Support during Ramadhan - Middle East Business News and Information
MUSCAT: The National Bank of Oman (NBO) has launched its annual Shahr Al Atta campaign for Ramadan, reflecting its commitment to supporting the less privileged and fostering the spirit of giving while contributing to corporate social responsibility.
The campaign encompasses a series of initiatives designed to serve those in need and make a positive impact on the nation's growth. It began with an in-house bake sale, where proceeds were donated to charity, reaffirming NBO's dedication to giving back.
As part of the initiative, food hampers were distributed to low-income families across the country in collaboration with Zakat Committees and charitable organizations. This initiative, a cornerstone of NBO's CSR efforts for several years, aims to provide essential sustenance and support to those in need during the Holy Month of Ramadan.
Building on this, the campaign extends its reach through various activities that provide essential support and bring joy to different segments of society. In collaboration with the Cultural Citizenship Salon, NBO is organizing a special event for children from the Child Care Centre to celebrate Islamic Orphans Day, offering engaging activities that promote happiness and inclusion.
Additionally, in partnership with the Oman National Autism Center, NBO is hosting a Qaranqasho celebration for children on the autism spectrum, fostering inclusivity and awareness. Furthering its outreach, NBO has partnered with the Seeb Zakat Committee to support Kaswat Al Eid, providing children from low-income families with new clothes, enabling them to celebrate Eid with joy.
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