Rushil Decor Limited's Green Initiative in Andhra Pradesh, A Commitment to Sustainability and Community Empowerment
Ahmedabad (Gujarat) [India], July 7: Rushil Decor Limited (NSE: RUSHIL, BSE: 533470), Rushil Decor Limited has long been a pioneer in promoting sustainability through its various impactful initiatives. The company has demonstrated its unwavering commitment to environmental preservation and community development through its Green Initiative in Andhra Pradesh.
A Landmark Achievement in Tree Plantation
One of the hallmark achievements of Rushil Decor Limited's Green Initiative is the successful planting of 24 million (2.4 crore) saplings across key districts in Andhra Pradesh, including Anakapalli, Visakhapatnam, Vizianagaram and East Godavari. These saplings are a crucial part of the company's broader strategy to combat environmental degradation and promote sustainable forestry practices. This ambitious plantation program not only focuses on increasing the green cover in these regions but also plays a key role in improving soil quality, enhancing biodiversity and mitigating the adverse effects of climate change.
Commenting on the activity Mr Rushil Thakkar, Managing Director said "This initiative, centred on tree plantation and agroforestry, is a strategic effort to actively engage local communities and empower farmers through the adoption of sustainable agricultural practices. It is designed to deliver long-term environmental benefits while also enhancing rural livelihoods and contributing to economic resilience."
Support for Farmers: Empowering Through Subsidies
Understanding that small and marginal farmers form the backbone of rural India, Rushil Decor Limited has tailored its Green Initiative to include extensive support for local agricultural communities. By providing subsidy support to small and marginal farmers, the company ensures that these farmers have the resources to integrate eucalyptus clones into their agricultural practices. This is particularly valuable as eucalyptus trees offer both ecological and economic benefits. They contribute to soil conservation, enhance water retention, and improve land productivity.
In addition to the subsidy support for farmers, Rushil Decor Limited actively encourages transport subsidies for both marginal and large farmers, which helps ease the distribution process of saplings and other essential resources. This reduces the financial burden on farmers, ensuring they can access quality planting materials and other inputs necessary for successful tree cultivation.
Technical Assistance: Enhancing Agricultural Practices
Rushil Decor Limited goes beyond financial support by offering comprehensive technical assistance to farmers, ensuring they are well-equipped to maximize the potential of their plantations. This includes the following key activities:
1. Agroforestry integration: Encourages eucalyptus clonal plantation with cash crops for economic and ecological benefits.
2. Farmer engagement and awareness Programs: Organizes farmer meetings and workshops to educate on the benefits, challenges, and best practices of Eucalyptus clonal cultivation.
3. Soil and plantation guidance: Educates farmers on soil suitability, soil specific clones selection, and the correct planting methods based on seasons.
4. Supply of high quality clones: Provides genetically improved, high-yielding, disease-resistant and standardized clones of Eucalyptus to farmers.
5. Training and capacity building: Conduct's training sessions on proper plantation techniques, maintenance, and harvesting practices to maximize sustainable yields.
6. On-Site sapling delivery: Ensures direct delivery of saplings to farmer's locations for convenience and efficiency.
About Rushil Decor
Founded in 1993, Rushil Decor Limited is a globally leading company in modern interior infrastructure and eco-friendly composite wood panels. The company excels in setting industry benchmarks through innovative designs and advanced technology. Operating six cutting-edge manufacturing plants, Rushil Decor has an annual capacity of 3,30,000 CBM MDF and 3.49 million laminates, serving customers in over 56 countries. The company's product range includes VIR Laminates, VIR MDF boards, VIR MAXPRO (HDFWR) boards, VIR Pre-laminated Decorative MDF/HDFWR boards, VIR Modala Ply, VIR PVC and VIR WPC boards/doors.
Rushil Decor's commitment to quality, design excellence and customer-centricity distinguishes it in the market. Driven automated plants, world class German technologies and global standards, Rushil Decor relentlessly creates smarter spaces. The company ensures optimal supply chain efficiencies and resource utilization. Strategic local plantations further enhance cost advantages in raw material sourcing, allowing Rushil Decor to meet global market demand effectively and sustainably.
For more details, please visit: www.rushil.com
Parin Shah
AGM-Brand Management
Rushil Decor Limited
parin.shah@rushil.com
Rajiv Pandya / Abhishek Dakoria
Churchgate Partners
+91 22 6169 5988
rushil@churchgatepartners.com
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
News18
an hour ago
- News18
Coal India inks pact with Konkan Railway Corp Ltd to develop rail infra
Agency: Last Updated: New Delhi, Aug 19 (PTI) State-owned Coal India Ltd (CIL) on Tuesday said it has signed a pact with Konkan Railway Corporation Ltd to develop rail infrastructure for the company and its subsidiaries. CIL, which accounts for over 80 per cent of domestic coal output, is actively strengthening its rail infrastructure to improve coal transportation. The non-binding memorandum of understanding (MoU) was signed between both companies in Kolkata. 'Coal India Ltd and Konkan Railway Corporation Ltd have executed a non-binding memorandum of understanding on August 18, 2025…with an intent of development of rail infrastructure of CIL and its subsidiaries," the company said in a BSE filing. Coal India Ltd is targeting a production of 875 MT and an offtake of 900 MT in FY26. PTI SID SID DR DR view comments First Published: August 19, 2025, 13:30 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy. Loading comments...
&w=3840&q=100)
Business Standard
an hour ago
- Business Standard
All Time Plastics up 6%; why is this newly listed stock in demand?
All Time Plastics share price today: Shares of newly listed plastic consumerware manufacturer All Time Plastics surged 6 per cent to hit an intraday high of ₹316.3 on the NSE. At 12:50 PM, All Time Plastics share price was trading 5 per cent higher at ₹306.1 per share on the NSE. In comparison, NSE Nifty50 was up 0.42 per cent at 24,982.5 levels. The market capitalisation of the company stood at ₹2,009 crore. Here's why All Time Plastics stock is rising: The stock extended gains for the third consecutive session after ace investor Manish Chokhani acquired a stake worth ₹10 crore in the company. According to bulk deal data on the National Stock Exchange (NSE), Vibhav Manish Chokhani, son of Manish Chokhani, acquired 3.5 lakh shares or 0.53 per cent stake in the company at ₹287.11 per share. On Thursday, August 14, All Time Plastics debuted on the NSE at ₹311.30 per share, up 13 per cent from its issue price of ₹275 per share. The All Time Plastics had received a strong response from investors with an overall subscription rate of 8.6 times. The demand was led by non-institutional investors (NIIs) at 14 times, followed by qualified institutional buyers (QIBs) at 10.3 times and retail investors at 5.36 times. The portion served for employees was booked 7.8 times. Ahead of the issue, the company had raised ₹120 crore from anchor investors. It allotted 4.36 million equity shares to 12 funds at ₹275 per share. Ashoka India Equity Investment Trust PLC, Canara Robeco Mutual Fund (MF), Bandhan MF, Edelweiss MF, 360 ONE Equity Opportunity Fund, Nuvama and Gagandeep Credit Capital are among the anchor investors, according to a circular uploaded on BSE's website. All Time Plastics IPO comprised a fresh issue of 10.2 million equity shares worth ₹280 crore and an offer for sale (OFS) of 4.4 million shares worth ₹120.57 crore. The company plans to utilise the net fresh issue proceeds for prepayment or repayment of debt, purchase of equipment and machinery for the Manekpur facility and general corporate purposes. About All Time Plastics All Time Plastics specialises in manufacturing plastic consumerware products for everyday household needs. It primarily produces consumerware for customers to market under their own brand names (i.e., on a business-to-business basis), which is known as white-label manufacturing. However, the company also sells its consumerware products under its proprietary brand name All Time Branded Products. As of March 31, 2025, All Time Plastics had 1,848 stock-keeping units (SKUs) across eight product categories, including Prep Time, Containers, Organisation, Hangers, Meal Time, Cleaning Time, Bath Time, and Junior.
&w=3840&q=100)
Business Standard
an hour ago
- Business Standard
Motherson Sumi Wiring shares soar 10%; here's what is fueling the rally
Shares of auto components and equipment manufacturer Motherson Sumi Wiring India were in high demand on the bourses, climbing as much as 10 per cent during Tuesday's trading session, August 19, 2025. The counter surged 9.98 per cent to reach ₹43.40 during intraday deals on the NSE and continued to trade higher through the session. At last check, Motherson Sumi Wiring India shares were trading at ₹42.24 apiece, up 7.05 per cent from the previous close of ₹39.46. A combined total of nearly 33.89 million equity shares, estimated to be worth ₹144 crore, changed hands on both the NSE and BSE. Why were Motherson Sumi Wiring India shares trading higher today? The rally in the company's share price followed a positive report from brokerage firm Nuvama, which maintained a 'Buy' rating on the stock with a target price of ₹57 per share. After meeting with the company's management, Nuvama analysts highlighted that company's three greenfield projects have a combined revenue potential of ₹2,100 crore. The Pune and Navagam plants have already commenced operations and are being ramped up, while the Kharkhauda plant is expected to come online in Q2. The two active plants are currently supplying high- and low-voltage harnesses to Maruti Suzuki, Tata Motors, and Mahindra & Mahindra (M&M). The Analysts believe that these greenfield ramp-ups will significantly support the company's growth. According to their report, the upcoming plants are linked to confirmed new vehicle launches, rather than mid-cycle updates, ensuring clear volume visibility and lower execution risk. "Strategically located near key automotive hubs, the facilities enable just-in-time delivery, reduce logistics costs, and improve responsiveness to customer needs. Designed to support EV, ICE, and hybrid platforms, they provide flexibility to adapt as propulsion technologies evolve. The ramp-up, phased across Q1 and Q2 of FY26, allows for smoother capacity absorption and operational stability. Led by the greenfield ramp-ups, we forecast revenue and earnings CAGR of 13 per cent and 19 per cent respectively over FY25–28E," the analysts wrote in their research note. They also noted that the recently reported operating margin of around 10 per cent was impacted by startup costs from these greenfield projects, but the adjusted margin is estimated to be closer to 12 per cent. That apart, despite competition from peers like Yazaki and Aptiv, MSUMI, analysts believe, benefits from scale, giving it a cost advantage. "Given the ramp-ups at the greenfield plants, we expect revenue and earnings to compound at 13 per cent and 19 per cent over FY25–28E. We retain our 'BUY' rating with a target price of ₹57," the analysts wrote in the report. Sector-wide rally, GST optimism further lift sentiment The rally in Motherson Sumi Wiring India's share price also aligns with a broader uptrend in auto sector stocks, as the Nifty Auto index led sectoral gains on the NSE with an intra-day rise of 1.22 per cent. Investor sentiment was boosted by news that the government is planning to rationalise the Goods and Services Tax (GST) structure, as announced by the Prime Minister during his 79th Independence Day speech. The central government has proposed merging the existing four GST slabs (5 per cent, 12 per cent, 18 per cent, and 28 per cent) into primarily 5 per cent and 18 per cent slabs, a move seen as beneficial for manufacturers and consumers alike. About Motherson Sumi Wiring India Motherson Sumi Wiring India was incorporated in 2020 as a subsidiary of Samvardhana Motherson International Limited. It operates as a joint venture between Samvardhana Motherson International and Sumitomo Wiring Systems Limited, Japan. The company manufactures and sells wiring harnesses and related components for automotive original equipment manufacturers (OEMs), providing full-system solutions across ICE, hybrid, and EV platforms. As of August 19, 2025, the company's market capitalisation stood at ₹28,045.30 crore on the NSE.
