Rumer Willis Challenges the 'Terrible Twos' Reputation as She Praises This Quality in Daughter Louetta (Exclusive)

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22-05-2025

Rumer Willis is partnering with Sereniby, a wellness technology startup focused on air quality for babies and young children
The eldest daughter of Bruce Willis and Demi Moore is a mother to 2-year-old daughter Louetta
The Dancing With the Stars alum talks exclusively with PEOPLE about the things that motherhood has taught her and why she believes that 2-year-olds get a "bad rap"There's nothing that Rumer Willis wouldn't do to protect her daughter.
The proud mom, 36, recently announced her partnership with Sereniby, a wellness technology startup focused on air quality for babies and young children. In her new role, Willis will serve as the Chief Creative Officer, where she'll be crafting culturally relevant messaging and content, spotlighting emerging science, building tastemaker partnerships, and helping shape future product and design choices.
While chatting with PEOPLE exclusively about the partnership, the Dancing with the Stars alum revealed that the collaboration with the brand developed organically and aligned with her overall passions and desire to protect her daughter Louetta, 2.
"I think when you have a child, there's this desire to do anything and everything to protect them," she tells PEOPLE. "I feel very passionate about just trying to do everything that's in my power to protect myself and my daughter."
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Willis welcomed her daughter in April 2023 with then-boyfriend Derek Richard Thomas. The actress announced the exciting news on Instagram, calling her "pure magic." Two years later, she still holds the same sentiment about her little one, who recently turned 2 years old.
While many refer to that era of childhood as the "terrible twos," Willis tells PEOPLE that she is "trying to reframe" that idea. She says she believes that toddlers, especially girls, get a "bad rap" for simply being angry or frustrated. The Once Upon a Time... in Hollywood actress explains that she wants to teach her daughter that those are "safe" emotions that she can express however she chooses.
"I feel like 2 year olds get a bad rap man, ... but I'm kind of trying to reframe that," she says. "For a lot of people, especially women, who are like, 'Oh, we can't be angry because then we'll get fired, then we'll seem difficult, [or] then we'll seem too much.' I think there's a lot of that that happens in this world on various different levels, just in deeply harmful ways."
"So part of me is like, 'Get angry, [and] get frustrated,' " she continues. "I want that to be a safe emotion for her to know that she can feel and that if she's frustrated and she needs to let that out some way that she can do it."
"I feel like as women, we are so afraid to take up space, ... and I just want to change that," she adds. "I think it does a disservice. And I think it also creates really ugly stereotypes that are just not okay."
Willis wants to empower her daughter to break stereotypical barriers and instill in her the value of not being afraid to take up space. In fact, Willis says that one of the things she's most fascinated with when it comes to watching her daughter grow and develop is how she chooses to use her language.
"Her language is off the charts," she boasts. "I know that every parent is super proud of their child, but I have to say I feel like she's a genius. I feel like most kids at 2 aren't stringing as many words together, and I'm fascinated by her."
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Over the past two years, Willis has had a front row seat to all of the many changes and discoveries that Louetta has experienced. She admits to PEOPLE that sometimes her daughter resembles a miniature version of herself with one addition.
"Sometimes it's watching a little mini-me, but what I will say is she's so much braver than I was. She's so adventurous," she tells PEOPLE of the 2-year-old. "She's so curious, and what I love — and I think must just be in our Moore-Willis lineage — is she's so goofy and silly and isn't afraid to just be a weirdo."
"I love that about her," the proud mother says. "I think that's something that both my parents have. I think that's something my sisters and I have, and I feel so grateful for it."
Willis, who recently launched a new parent-focused platform Rumer Has It, tells PEOPLE that since becoming a mom, one of the biggest lessons she's learned is that "everything else can wait." She says her daughter taught her how to "slow down" and focus on the most important things in life.
"She really teaches me to slow down," Willis tells PEOPLE. "For a lot of my life, I was kind of focused on different things, ... and I would say, especially in the last couple of months, the message that I keep getting reminded of in different ways is I need to slow down and be present with her."
"Everything else can wait. The email [or] checking whatever text it is on your phone, it can all wait," she adds, noting that she doesn't want her daughter to feel "less important" than other things.
For Willis, this time with her daughter is precious, as she grows up and maneuvers through the world.
"I think the way that children take in the world is so exquisite because everything is new for them," she explains. "So, I want to slow down a little bit with her because then all of a sudden you turn around and they're 18 and going to college and you can't do the same things that you did."
Read the original article on People