Your Spotify app just got a blockbuster free upgrade – here's what's new
If you happen to subscribe to Spotify there's good news. This popular music app is getting a boost thanks to Channel 4 adding some of its programmes to the platform. It means that you'll now be able to watch a swathe of video content from the UK telly provider right within the Spotify app itself.
The update – which is called Channel 4.0 – will serve up content aimed at 13–24-year-olds. Shows coming to Spotify at launch include Minor Issues (Wall of Entertainment) , Hear Me Out (After Party Studios) and Secret Sauce (Acme Films & Wall of Entertainment) . These can all be viewed for free so there's no need to start reaching for the credit card.
Fancy tuning in? You will find this blockbuster boost via the Spotify smartphone and desktop app with Channel 4 confirming the upgrade will become available to audiences from later this week.
Channel 4 is, of course, no stranger to releasing video updates with its content already available in apps such as Snapchat and TikTok.
Speaking about the changes, Alex Mahon, Channel 4 CEO, said: 'Gen Z are watching video across lots of digital platforms as well as on Channel 4 heartland ones and Spotify is very much one of the new, so that's where we're going.
'This new first of its kind approach puts Channel 4 content in another place where people already are. It is another first from Channel 4 and is on course with our Fast Forward strategy to grow new audiences and fresh revenue. We've always led the pack on digital – and we're doing it again.' Read More CrowdStrike to improve testing after 'bug' caused outage
And Roman Wasenmüller, VP of Spotify's Podcast Business, added: 'We see Spotify as a powerful tool for broadcasters like Channel 4 to connect with new and loyal audiences. Video consumption is growing rapidly on Spotify, and our platform provides the perfect space for Channel 4 to extend its reach, build even stronger relationships with their audience, and drive incremental revenues.'
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