LA's Most Fashionable Share What Swimwear Brands They're Coveting Now

Forbes

08-04-2025

Monday Swimwear founders, Natasha Oakley and Devin Brugman, are frequently refereed to as 'swimsuit ... More connoisseurs' thanks to their flattering fits that work for all body types.
When you think of looking effortlessly cool, look no further than to Los Angeles — it remains one of the most fashionable cities in the United States, according to Analytical Reports Lab and a study conducted by NYC Leather Jackets. With that in mind — and as a destination rife in sunshine and beach-y swim spots, we look to these Los Angeles-based style mavens to share which brands and looks you should be wearing for swimsuit season.
Monday Swimwear founders, Natasha Oakley and Devin Brugman, are known as 'swimwear connoisseurs' - ... More thanks to their cuts that are figure flattering on every body.
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Why Monday Body? 'To Tash and Dev (the founders), Monday isn't just about crafting the perfect swimsuit (although, they have mastered that). Their decade long journey to becoming swimwear aficionados has made building the brand a deeper mission to them — they're passionate about making sure every person feels like their best self on the beach. From fabrics to fits, to the perfect matching sarong and beach bag, they've set a new bar for the swimwear industry and it's why they've become the go-to swimsuit in every girl's closet. There's nothing better than being a 'Monday girl'!'
Swim selects:
Barbados Top & Bottom: 'The girls have this cute saying within the brand that when you find that swimwear shape that just fits you in all the right places that it's your 'Monday Moment'. The Barbados set was mine. I have it in almost every color at this point. I love that they've built a brand where every person with every body type can find something that makes them light up on the beach.'
Paloma Bag: 'Every person should have this beach bag in their closet. It's my #1 most recommended summer accessory — it fits everything you need and folds flat in your suitcase for summer travel. They nailed it.'
Aruba One Piece: 'The one piece that broke the Internet! I don't know what magic they put in this swimsuit but it looks incredible on everyone.'
New świmsuit line from the viral athletic brand offers bikinis and sets in vibrant colorways.
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Why Bombshell Sportswear? 'I started wearing Bombshell Sportswear about five years ago, and I've been in love with the brand ever since. Of course, the quality is amazing but what truly made me fall for Bombshell is the heart behind it. When I got to know the owner, I was so inspired by her mission to empower women and help them feel strong, confident, and beautiful in their own skin. That same energy is now shining through their new swimwear line. It's not just about looking good, it's about feeling powerful, feminine, and unapologetically yourself.'
Swim selects:
Sunkissed Sparkle - Wild Watermelon: 'This sparkle set is the ultimate gym-to-swim solution! It is designed for seamless transitions from beach workouts to ocean dips. Featuring the Sunkissed Sparkle Swim Shorts, you can work up a sweat and dive right in. Both swim top options provide support and a unique design which are perfect for your next workout, swim, or poolside lounge.'
Neon Nights - Pink Passion: 'Crafted from a luxurious textured fabric, this flatters every curve with its impeccable fit. The magic continues as you can easily layer the matching Neon Nights Skirt, transforming a beach-ready look into a high-fashion statement (perfect for a sultry summer night out).'
Spring/Summer 2025 swim collection help you lap up all the sun and sand in style.
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Why Bluebella? 'There's something powerful in choosing to be your own muse. Sensuality doesn't need permission—it already lives within us. Sometimes, a piece—like one from Bluebella—simply helps us remember.'
Swim selects:
Lucerne swimsuit: 'What stood out to me immediately was the balance of elegance and functionality. The clean lines and minimal hardware give it a timeless feel, while the supportive structure — especially in the bust — offers confidence and comfort. I also appreciate the subtle high cut at the leg, which elongates the silhouette without feeling too revealing. The fabric feels high-quality, holds shape well after wear, and the colorway I selected felt modern yet classic.'
Gabriella set: 'Romantic and poetic — this set is incredibly versatile — it's something I can lounge in at home but also style for a casual outing. The cut is flattering yet relaxed, and the fabric has a softness that feels elevated rather than overly casual. I love the small design touches like the stitching detail and the elasticized waistband that doesn't dig in. It's the kind of set that feels considered — both cozy and refined.'
Genevieve Luxury Teddy: 'Effortless and deeply sensual...this piece feels like a love letter to the feminine form. The lace placement is intentional, offering both coverage and allure, and the sheer panels are thoughtfully placed to accentuate natural curves. I also appreciate the adjustable straps and soft interior lining — small details that speak to wearability. It feels luxurious without compromising on comfort, which to me, is the sweet spot.'
Braided Triangle Bikini Top and Bottom.
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Why Guess? "This is such an iconic Los-Angeles founded brand...the fact that I loved and wore them as a teen, and still wear them today says something. As it's coming up on swimsuit season, I've already started eying my 'must haves' to add to my 2025 summer looks. Trendy, high quality, and the affordability has made me come back year after year.'
Swim selects:
Braided Triangle Bikini Top: 'It's not only chic, but also functional with detachable padding and adjustable halter ties.'
Open-Knit Crochet Mini Dress: 'Features a deep scoop back and cutout sides with O-ring details. Showing just enough skin, the semi-sheer open knit design of the dress makes it the perfect lightweight option to throw over any swimsuit.'
Eco Bandeau Top: 'It is made from over 50% of recycled materials. Both sustainable and stylish, I am a big fan of the adjustable tie in the back and metallic finishing.'
Best known for their hero creation - their luxe, sustainable, and versatile swim shorts. The ... More Australian brand has since expanded to offer onesies, tops, bottoms, t-shirts, and caps.
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Why Sheila? 'I love that their pieces are so versatile! I love being active — swimming, surfing, and running are a big part of my life. It's so important to have pieces that do it all and are comfy and hold up over time. The fact that I can do all of my favorite activities in their sets is amazing, plus the fits are so flattering. Also, the fact that the material is UPF 50+ is a big selling point for me.'
Swim selects:
Celeste: 'I LOVE a good onesie and their cut and material is so flattering and doesn't ride up!'
Nellie Top + Grace Short: 'So perfect for everyday wear! Everything from getting a coffee, doing a workout, to going for a surf — this set is my go to!'
Sculpt Ruched One Piece Swimsuit in limited-edition deep orchid.
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Why Knix? 'It's not just a brand — it's a movement. Their philosophy goes beyond products; it's about celebrating all bodies, championing self-acceptance, and creating space for women to feel powerful exactly as they are. That level of intention and integrity resonates deeply with me. As someone who's built a brand rooted in representation and redefining beauty standards, I'm drawn to companies that are truly practicing what they preach. Knix does that in everything they do — from products, to campaigns and conversations.'
Swim selects:
Sculpted Ruched One Piece: 'It's so versatile; you can wear it in so many different ways. It's comfortable, chic, and timeless.'
String Bikini: 'This bathing suit is from Knix's core collection, and was actually the first bikini I ever tried from the brand that made me fall in love with their swim! In this collection, they're releasing a new Wild Cat print. The fit is perfect and the print is so fun for summer!'