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Axios
a day ago
- Axios
Exclusive: Taboola launches gen AI search engine for publishers called DeeperDive
Ad giant Taboola is rolling out its own generative AI search engine called DeeperDive for its publishing partners to use on their websites, its CEO and founder Adam Singolda told Axios. Its debut publishing partners are Gannett/USA Today and The Independent. Why it matters: With over 9,000 publishing partners, Taboola is one of the largest native advertising platforms serving the open web. Singolda believes those existing relationships, and the insights gleaned from them, makes DeeperDive better equipped to answer user queries accurately. Zoom in: DeeperDive is also designed with publisher monetization goals in mind, given that's how its existing business model operates. It will surface links to relevant articles from across the publisher's site that a user encounters, with DeeperDive providing additional context to bolster engagement. Singolda believes this can unlock new types of search advertising revenue for publishers, directly on their own websites. Between the lines: As one of Taboola's first publishing partners, Gannett — which is the largest local newspaper company in America — sees an opportunity to use the new feature to expand its audience. "We believe that will increase engagement significantly with the consumers we have today, and we will also broaden that audience of consumers we have today," said CEO Mike Reed. Initially, the generative AI search engine widget will run only on Gannett's flagship national property, USA Today. "That'll be the beta 1% test of our audience, which is about 30,000 users per day," Reed said. Eventually, Reed hopes to place DeeperDive on the websites of all of its 220 local news outlets. How it works: DeeperDive pulls answers from Taboola's network of publishers to answer user queries. Those existing relationships mostly power the publishers' native advertising businesses. DeeperDive will also soon begin to provide additional context and perspectives about the query, pulled from the same publisher site in which the user encountered the search engine. That deeper context, pulled directly from sources on the site, is a large part of what differentiates DeeperDive from other AI search engines, Singolda said. Reed noted that the additional context provided by DeeperDive will come from content published by USA Today and its network of local sites. Zoom out: Several startups are trying to launch AI search engines in partnership with publishers, such as Perplexity and


USA Today
a day ago
- USA Today
Gannett launches generative AI tool to answer readers' biggest questions
Gannett launches generative AI tool to answer readers' biggest questions Gannett, parent company of USA TODAY, on Wednesday launched generative AI engine DeeperDive, which will give readers up-to-the-minute answers to questions on everything from sports highlights to financial news. The technology stands out for its immediate responses, tailored to the reader's curiosity, based on the expertise of USA TODAY and the USA TODAY Network's journalists. The answer engine, created by Taboola, will be available on USA TODAY's website. It will be the first publication in the U.S. to test the technology among 1% of its more than 195 million monthly unique visitors having initial access. DeeperDive will also help USA TODAY continue to get a better understanding of what topics and stories interest readers most, said Michael Reed, Chairman and Chief Executive Officer, Gannett/USA TODAY Network. 'Implementing Taboola's DeeperDive Gen AI answer engine on our own platform is an exciting win for our business and the publishing industry at large,' Reed said in a statement. 'This innovation will lead to deeper engagement with consumers as we continue to expand our audience … DeeperDive combines the high-caliber reporting the USA TODAY Network is known for with the AI technology and expertise that only Taboola can deliver.' In contrast to search engines that utilize content without permission, DeeperDive will tap into USA TODAY's network of journalists as well as the knowledge of Taboola's more than 600 million daily active users and 9,000 publisher partners worldwide. DeeperDive's quality and performance will be monitored by people, not AI. Other highlights include: ▶ Timely, layered answers: Taboola's vast pool of users and publisher partners, along with its advanced AI, means DeeperDive will be up to date on what a variety of readers are currently interested in. Along with detailed, relevant answers, DeeperDive may also recommend questions based on topics that are dominating local, regional and national conversations. ▶ More readership and longer engagement: DeeperDive's tailored, comprehensive responses will likely lead to readers staying on USA TODAY's site longer, returning more often, and clicking on more content. ▶ More ad revenue: Content-related ads will appear, presenting a revenue avenue without being obstructive to the reader. 'Today marks a major step forward for the open web,' Adam Singolda, CEO and founder of Taboola, said in a statement. 'With DeeperDive, we're giving publishers the power to join the Gen AI revolution on their own terms — creating richer, more trusted experiences for users, and unlocking search-like monetization opportunities that were previously out of reach … I truly believe it will change how billions of people get information online.'
Yahoo
6 days ago
- Yahoo
NY man's debt explodes to $100K in less than a year due to gambling — what Dave Ramsey told him to do ASAP
When Jelani from New York called into The Ramsey Show about his financial problems, he didn't sugarcoat his situation. "I owe over $100,000. I'm kind of lost right now,' he told finance personality Dave Ramsey in a clip posted May 28. 'I don't know if I should file [for] bankruptcy. I just need some advice," he told celebrity finance personality Dave Ramsey. Thanks to Jeff Bezos, you can now become a landlord for as little as $100 — and no, you don't have to deal with tenants or fix freezers. Here's how I'm 49 years old and have nothing saved for retirement — what should I do? Don't panic. Here are 6 of the easiest ways you can catch up (and fast) Nervous about the stock market in 2025? Find out how you can access this $1B private real estate fund (with as little as $10) Jelani shared he owed around $80,000 in credit card debt, $8,500 in student loans and $11,500 on a car loan. His debt accumulated rapidly since Thanksgiving, when he only owed $30,000. A truck driver earning between $110,000 and $140,000 per year, Jelani revealed his debt stemmed mostly from gambling via an online dice game. Ramsey and co-host Jade Warshaw warned Jelani about the mental and financial toll of gambling and the mental traps it creates. "Typically, when you have something that's been such a big part of your life and your habits, just removing it is not enough — you have to replace it with something else," Warshaw said. Jelani admitted he quit gambling cold turkey and hadn't yet sought help through therapy or Gamblers Anonymous, prompting Ramsey to urge him to get support from someone who understands the sobriety process. As for a financial recovery plan, Ramsey laid out a no-frills approach: Create a 'scorched-earth, no life' recovery budget where all spending halts except for necessities and tackling debt. 'Eat peanut butter and jelly. Eat beans and rice. That's it,' Ramsey advised. List debts from smallest to largest and use the snowball method to pay them down aggressively. Pick up extra shifts at work and aim to increase income as much as possible. Ramsey emphasized the urgency of his plan: 'You need to do this in a year to 18 months because that indicates the intensity by which you're running straight into the problem and from the thing that caused the problem — the gambling.' Read more: Want an extra $1,300,000 when you retire? Dave Ramsey says — and that 'anyone' can do it Online gambling has grown in America. The American Gaming Association reports online casino revenue increased 28.7% in 2024 from a year earlier in the seven states with full-scale legal iGaming. That figure represents $8.41 billion in growth. Sports betting also went up nationwide in 2024, with revenue increasing 25.4% up to a record revenue of $13.71 billion. Sports betting's rise in recent years may largely be attributed to increased accessibility as more states have legalized the practice. According to the National Council on Problem Gambling (NCPG), an estimated 2.5 million adults in the U.S. meet the criteria for a severe gambling problem in any given year. The organization also notes around 85% of adults have gambled at least once in their lives, while 60% have gambled within the past year, and that some form of gambling is legal across 48 states and the District of Columbia. The NCPG outlines several key warning signs of gambling addiction, which include: Increasing thoughts about, or time and money spent on, gambling Feeling out of control, or continuing to gamble despite negative consequences Chasing losses, or continuing to gamble in an attempt to win back money Feeling restless or irritable when not gambling Rich, young Americans are ditching the stormy stock market — here are the alternative assets they're banking on instead How much cash do you plan to keep on hand after you retire? Here are 3 of the biggest reasons you'll need a substantial stash of savings in retirement Robert Kiyosaki warns of a 'Greater Depression' coming to the US — with millions of Americans going poor. But he says these 2 'easy-money' assets will bring in 'great wealth'. How to get in now Here are 5 'must have' items that Americans (almost) always overpay for — and very quickly regret. How many are hurting you? Like what you read? Join 200,000+ readers and get the best of Moneywise straight to your inbox every week. This article provides information only and should not be construed as advice. It is provided without warranty of any kind.