&w=3840&q=100)
Sustained rise in labour productivity crucial for Viksit Bharat: NITI V-C
Citing that India's labour productivity is lowest among G20 nations, NITI Aayog Vice-Chairman Suman Bery on Thursday said increasing productivity of labour was crucial as India advances towards its ambitious target of becoming a $30-trillion economy by 2047.
'A sustained rise in the productivity of labour is crucial. In the next 5-10 years, it's a horse race between two forces – an increase in labour productivity and the fact that we need to absorb additional hands, and that is the reason why we need to grow faster,' Bery said at Confederation of Indian Industry's (CII) Annual Business Summit here.
India's two most underutilised labour demographics are its women and youth, he said.
Bery also said the growth in productivity for India's labour force has not been fast enough for the aspirations of its people.
'We are seeing certain pathologies – rising labour productivity is leading to faster growth in real incomes. The fact that it has not been happening as fast as people's aspirations is what is leading to the queueing for government jobs,' Bery said.
Also Read
'India's track record has not been bad in terms of growth productivity, but it needs to get better. Our problem is our low level of labour productivity, not only with respect to the US but also with respect to some of our peers, such as China and other peers in Asean,' he said.
He expressed the need to diversify the sources of employment in the country.
'About 44 per cent of our population is still in agriculture. If we can move labour from agriculture into high-value services or manufacturing, there will be an increase in productivity in agriculture and will also result in an increase in the productivity of the labour force that moves to manufacturing and services,' he said.
'This transition has been slower in India than certain of our peers, and it is certainly something that NITI is working on,' he added.
On Trump tariffs, Bery said the current situation shows that India would need to reciprocate if it wants access to external markets.
'Indian industry is now confident enough. If it welcomed liberalisation in 1991, it is certainly strong enough to welcome judicious liberalisation in 2025 and the coming decade,' Bery said.
He said a part of the onus of economic reform in pursuit of Viksit Bharat lies with states.
'The PM said the central government can create the conditions through FTAs, BITs, and review of QCOs. But in the end, it's up to states to harness opportunities,' Bery said on the deliberations at the recently concluded governing council meeting of the Aayog, which is chaired by the PM and attended by heads of all states.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Business Standard
an hour ago
- Business Standard
Global Marketing Professional Asmita Jason Launches Instagram Growth Services for Indian SMEs
VMPL Kolhapur (Maharashtra) [India], June 2: After working with over 1,000+ global coaches and selling 3,000+ digital products through her own marketing platforms, entrepreneur Asmita Jason Bardeskar is expanding her focus back to Indian businesses -- with a mission to make them seen. Through her company, The Launch Boosters, Asmita is now offering strategic Instagram marketing services tailored to India's local service-based businesses. "So many amazing entrepreneurs are thriving offline but invisible online," she says. "I'm here to change that." Asmita's journey began in 2019, shortly after moving cities post-marriage and facing limited job opportunities in mechanical engineering, her original field. Undeterred, she sold a gold bangle gifted at her wedding to invest in her first online course. That investment would change everything. Within a month of signing her first Instagram client for Rs8,000, she crossed Rs1 lakh in revenue, all from home -- a pivotal moment that set her on a new entrepreneurial path. Over the years, she built not just a business, but a reputation. As a speaker at more than 20 global summits, Asmita became known for her practical, low-fluff approach to visibility and marketing. She managed to scale her own brand while raising two children and running a remote team -- a reality that now informs the supportive, structured systems she designs for other business owners. Asmita currently serves as the Business Manager for a 7-figure USD coaching brand, where she oversees content, systems, strategy, and operations. Simultaneously, she has run her own coaching business, with clients from around the world. Now, she's intentionally shifting focus back to the Indian market, launching a dedicated arm of her business that offers done-for-you Instagram marketing services tailored for Indian entrepreneurs. The decision is strategic and timely. According to Google India, over 90% of consumers look up local businesses online before making a purchasing decision. Yet, the MSME Ministry reports that fewer than 20% of India's 63 million small and medium enterprises are using social media effectively. This gap is precisely where Asmita sees an opportunity to make a difference. Asmita's approach is rooted in what she calls "strategy-first content." She emphasizes that visibility doesn't have to mean going viral, it means being seen by the right people consistently and authentically. Her work supports local businesses like preschools, wellness professionals, beauty brands, and boutique owners -- the kinds of businesses that are excellent offline, but often overlooked online. By bringing together deep knowledge of the Instagram algorithm, proven international strategies, and a lived understanding of Indian business culture, Asmita is offering more than just social media services. She's offering transformation for businesses that have the potential to thrive online but just haven't had the right support, until now. Her story is not just about business success, it focuses on alignment, resilience, and coming home with a mission. For more information, visit (ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same)


Business Standard
an hour ago
- Business Standard
Indian Businesses Win Prestigious British Safety Council International Safety Awards
NewsVoir Mumbai (Maharashtra) [India], June 2: Indian businesses scored well on safety this year, receiving a highly prized accolade for their work in health, safety, and wellbeing. British Safety Council recognised 443 Indian companies as winners of its prestigious annual International Safety Awards for 2025, at a gala celebratory dinner yesterday at Hotel JW Marriott at Sahar in Mumbai. Of the winners, 117 Indian organisations were awarded a Distinction, 199 organisations were awarded a Merit, and 127 organisations achieved a Pass. The winners span numerous sectors with significant representation from the construction, manufacturing, oil, gas, mining, and power and utility sectors. Now in their 67th year, the International Safety Awards recognise and celebrate organisations worldwide. During the previous calendar year, they have demonstrated to the satisfaction of the scheme's independent judges their commitment to preventing workplace injuries and work-related ill health. The awards also acknowledge organisations that have shown commitment to wellbeing and mental health at work. In 2025, 789 organisations won an International Safety Award. Winners were drawn from 45 countries worldwide. 212 organisations were awarded a Distinction, 371 were awarded a Merit, and 206 achieved a Pass. The complete list of winners can be seen here. Announcing the winners, Mike Robinson, Chief Executive of the British Safety Council, said, "Sincerest congratulations to all organisations, individuals, and teams that have won a prestigious International Safety Award. Our winners have clearly made substantial and ongoing efforts to protect and improve the health, safety and wellbeing of everyone in their organisations. All the winners and those who were shortlisted have gone the extra mile to dedicate additional time, resources, and commitment to ensuring their work, teams, and workplaces remained healthy and safe during 2024. I would also like to thank all the organisations who took the time to apply for these awards and our panel of judges who volunteered to adjudicate them." British Safety Council's vision is that no one should be injured or made ill through their work, anywhere in the world. Sharing the winners' awards and achievements can inspire other employers everywhere to follow their lead and give workers' health, safety, and wellbeing the priority it deserves. The gala dinner event is an opportunity to celebrate the success of all the winners of the International Safety Awards as it fosters a sense of community and empowers others, creating the momentum that attracts more success.


Time of India
an hour ago
- Time of India
Malaysia backs India on counter-terrorism
KUALA LUMPUR: Malaysia voiced strong support for India's stand on counterterrorism and emphasised regional peace and prosperity during a visit by an all-party Indian parliamentary delegation following April 22 Pahalgam attack and Operation Sindoor. Malaysia's deputy minister of national unity, Saraswathy Kandasamy, reaffirmed Kuala Lumpur's zero-tolerance stand on violence. "India is not interested in war, rather the focus is its economic trajectory," she said Monday. "What we heard today was that friendly countries like Malaysia should use its influence to bear upon Pakistan to shun terrorism and work for progress of people." Saraswathy said Malaysia stood ready to condemn violence and advocate peace when required, echoing India's call for partners to help break cycles of poverty and conflict. The delegation led by JDU MP Sanjay Jha met key Malaysian politicians and officials as part of the final leg of its Asia and Southeast Asia outreach. Support also came from governing coalition partner DAP. "India took steps to protect its national interest and we hope that we do not see such cross-border terrorist acts in future," DAP's Kulasegaran Murugeson said. Malaysia's stand marked a shift from 2019, when it appeared to form an alternative Islamic bloc along with Pakistan, and Turkiye. In 2025, Malaysia as ASEAN chair under PM Anwar Ibrahim is embracing a more pragmatic regional role - aligning with India on stability and growth. At a Sunday interaction with Malaysia's Indian diaspora, National Indian Muslim Unity Council chief coordinator Wira Shahul Dawood praised New Delhi's swift crisis management. "The PM ensured safety of all citizens and it is praiseworthy no violence took place in country," he said, thanking Modi and his govt.