L'Oréal Turkey Teams with AdCreative.ai

Martechvibe

2 days ago

L'Oréal Turkey is leveraging AdCreative.ai to streamline visual content creation, from branded templates and AI-assisted shoots to predictive tools that optimise campaign performance and ensure brand consistency.
L'Oréal Turkey has partnered with AdCreative.ai to transform its creative production process using generative technology. The collaboration represents a step in L'Oréal Turkey's digital evolution, enabling the delivery of quality, optimised content at scale and with speed.
AdCreative.ai combines proprietary AI models with user-centric design to automate and elevate creative workflows. Now part of Appier, the company continues to operate at the intersection of marketing and machine intelligence, with roots in Istanbul and a global footprint.
Through this partnership, L'Oréal Turkey is leveraging AdCreative.ai to optimise every stage of its visual content creation.
This includes branded templates tailored to specific product lines, AI-assisted photo and video shoots that accelerate production timelines, precision-edited stock imagery that ensures brand consistency, and predictive scoring tools that help forecast creative performance before a campaign goes live.
'This partnership isn't just about automating workflows,' said Chih-Han Yu, CEO and Co-Founder of Appier. 'It's about enabling bold creativity and smarter marketing and we're proud to support L'Oréal Turkey as they lead that charge.'
L'Oréal Turkey's adoption of AdCreative.ai shows an industry shift, as beauty and retail brands turn to technology to remain agile in fragmented markets. By equipping its teams with scalable tools, the company is driving both creative efficiency and brand consistency, without compromising on quality or innovation.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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