Fashion's fruity summer colour trend that even neutral lovers are wearing
Taking off on TikTok a coupole of years ago, thanks to trending videos and celebrities like Hailey Bieber, 'tomato girl summer' and 'strawberry girl summer' are still here in 2025.
Although not entirely the same, with one leaning towards a more Mediterranean, Dolce Vita lifestyle, and one more of a wholesome, picnic in the park lifestyle, both trends have one colour in common: red.
Red has been one of the largest colour trends over the past two years, for both winter and summtime, and it's clearly not going away anytime soon. This vibrant fruity hue has taken of our high streets. From mini dresses to handbags and ballet flats, anything you could ever want is available to purchase in a tomato tone of red.
So to help you out with some inspiration, and even covert you neutral lovers, we've rounded up the very best bold red fashion picks from brands including Next, H&M and Never Fully Dressed.
NEXT
Linen is always a good idea in the summer time thanks to its natural breathability, and moisture-wicking properties that keep you cool and dry. Combine two trends in one with this striped red shirt from Next. Team with the matching shorts for a cute co-ord or some denim Bermuda shorts for a relaxed everyday look.
H&M
If the bright and vibrant reds aren't really your style, why not go for a deeper burgundy? This dark hue is still right on trend, and we think it looks so chic in the summertime when paired with tan and raffia accessories.
ASOS
A summer wardrobe isn't complete with a versatile everyday summer dress, and we think we've found the perfect one from ASOS. The flattering square neckline and stylish pieces reallt elevate this simple midi. And, of course, the tomato red hue will have you standing out from the crowd in the best way.
NEVER FULLY DRESSED
Rather than going for a colour-block red look, why not take tomato girl summer to a whole new level with this fun and playful set from Never Fully Dressed. The top is actually a scarf so can be worn in a variety of ways from accessorising your handbag to in your hair and round your neck.
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