A Campaign Honoring Personal Skincare Journeys
New purpose-driven brand campaign highlights the science behind R+F's skincare and the visible results it delivers at every stage of life
SAN FRANCISCO, May 22, 2025 /PRNewswire/ — Rodan + Fields Beauty, LLC ('R+F,' 'Rodan + Fields,' or 'the Company'), the #1 Female Dermatologist-founded Skincare Brand in the U.S., * today announced its first multi-media brand campaign, Love What You See. More than a tagline, Love What You See is a celebration of personal evolution – shaped by experiences lived, lessons learned, and the skin that reflects it all. The campaign reinforces Rodan + Fields' commitment to delivering visible, science-backed results through dermatologist-developed formulas designed to address real skin concerns and support women through every stage of their skincare journey – from the first pimple to discoloration, dryness and wrinkles caused by fluctuating hormones commonly associated with pregnancy and menopause. It also marks a pivotal moment in the brand's evolution, as R+F reintroduces itself to the broader beauty landscape with a new omnichannel, affiliate-fueled business model and an expanded retail presence at Ulta Beauty.
Founded by pioneering dermatologists Dr. Katie Rodan and Dr. Kathy Fields, Rodan + Fields has always believed in the power of science to deliver visible skincare results. From countless clinical trials in the lab to breakthrough innovations and proprietary technologies used by millions of women today, R+F celebrates the real-world moments – and real results – that shape both our skin and our sense of self. The Love What You See campaign extends that mission, combining dermatologist-developed, women-backed science™ with emotional storytelling to shift the conversation from surface-level beauty to something much deeper: the lasting power of truly loving what you see.
'At Rodan + Fields, skincare has never been just about products – it's been about the journey. Your skin tells your story. Every line, glow, and change reflect who you are and who you are becoming,' said Anncy Rowe, Chief Commercial Officer. 'In research*, we saw that decade after decade, women become more self-critical and less accepting of their looks. With Love What You See, we're flipping the script and inviting women to embrace the full, unfiltered journey. Not just the polished moments, but the real ones: the pivots, the progress, the growth. This is about more than skin-deep beauty – it's about redefining confidence on your own terms.'
Through a robust 360 campaign spanning CTV, YouTube, Spotify, influencer, dermatologist partnerships, Hearst content integrations, social storytelling, and more, the campaign meets consumers at every moment in their skincare journey. Every touchpoint of the campaign is designed to reflect the emotional and scientific pillars that make R+F a trusted leader in skincare.
As part of the campaign launch, Rodan + Fields is partnering with La La Land Kind Café, a purpose-driven coffee shop known for spreading kindness, to host a one-day pop-up experience in SoHo, New York City on May 29, 2025.
'We're excited to bring La La Kind Café to New York for the first time alongside Rodan + Fields,' says François, Founder of La La Kind Café. 'Their campaign is all about reflection and self-celebration, which aligns perfectly with our mission to serve kindness in every cup.'
More than a traditional brand activation, the space is part sanctuary, part celebration and an invitation to pause and honor the journey that's led you here. Guests will be welcomed with custom coffee drinks wrapped in affirming messages, encouraged to reflect in interactive mirrors that remind them of how far they've come, and guided by the R+F Dermatologist Advisory Board in personalized skincare consultations rooted in science. The experience brings Love What You See to life in its most tangible form where science meets self-celebration, and every guest is invited to feel grounded in their story, confident in their skin, and proud of the journey that brought them here.
About Rodan + Fields:
Rodan + Fields was launched in 2008 and founded by Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields with the mission of delivering proven results in skincare and haircare through science-backed, dermatologist-developed products. Rodan + Fields is the #1 Female Dermatologist-founded Skincare Brand in the U.S.** For more information on the brand, please visit rodanandfields.com.
*Truth About Beauty 2022 by Truth Central, McCann Worldgroup
**Source Euromonitor Int'l Ltd. 2024; See rodanandfields.com for details.
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