Matthew M. Williams is working on a new label
Matthew M. Williams is back centre-stage. After leaving Givenchy in early 2024, having been in charge of style since June 2020, the US designer has kept a low profile, while continuing to work for his own label, 1017 Alyx 9SM. Williams has now hinted on social media that he is about to unveil a new brand.
Williams has published a brief post on his Instagram account, saying 'he has had to start all over again' and go back to the fundamentals 'of hand gestures, materials, artisans, and techniques. All elements, which make a product unique.' He added that he 'wanted to find the essentials, find new hope and creativity, all of this independently.'
Without giving further details on his new project, Williams has confirmed the news reported by US magazine WWD, according to which he is preparing to present a new independent ready-to-wear label for women and men at next June's Paris Fashion Week Men, in Seiya Nakamura's showroom.
In 2015, Williams and Luca Benini, founder and boss of Slam Jam, a streetwear distributor, founded luxury streetwear label Alyx, renamed 1017 Alyx 9SM in 2018. At the end of 2023, Hong Kong businessman Adrian Cheng acquired a majority stake in 1017 Alyx 9SM and overhauled its organisation. The label was losing momentum as the popularity of streetwear was on the wane.
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