UK's biggest energy supplier baffles customers with big loyalty scheme discount change
Scroll down to read about other loyalty scheme changes in recent months
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THE UK'S biggest energy supplier has left customers baffled after making a big change to its loyalty scheme.
Octopus Energy is now releasing codes for free hot drinks daily instead of once weekly via its Octoplus scheme.
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Octopus has made a change to its Octoplus scheme, leaving shoppers baffled
Shoppers can redeem the codes for beverages at Greggs or Caffe Nero with one code available per Octoplus customer per week.
Previously, the codes were issued in bulk on Mondays and customers had to snap them up before they were gone.
But they're now being released every morning, with the firm saying it means customers have more of a chance of claiming them across the week.
However, the change has left some customers baffled and grumbling it's now harder for them to bag codes before they're snapped up.
Posting on Reddit, one said Nero vouchers are only available "for those who get up at 6am now".
They added: "The old system wasn't perfect, but at least the Nero vouchers were usually still available throughout the day on Monday.
"Now they are limited to people who get up very early in the morning, and are all gone by the time of the later risers."
Another posted: "The free Caffe Nero drinks get snapped up so fast now.
"I used to be able to get the free Cafe Nero drink as late as Tuesday morning if I forgot (sometimes even later than that).
"Now, it's Monday morning and my app says that all the codes have already been redeemed."
How to get Greggs for free or cheap
A third recently posted: "I'm trying to get a code now. It's 8.40am and all the codes for Neros and Greggs are gone.
"Haven't had a code for months, where as I used to be able to pop on at any time of day and get one."
Meanwhile, a fourth said: "I used to love getting my weekly cafe Nero drink but over the past couple of months the drinks have been sold out on the app every time I try to get one.
"Is there a best time to check to get the code? I thought Sundays but they're still often gone when I look."
It is understood the same amount of free hot drinks codes are being issued as before the change.
We have asked Octopus Energy when the change was brought in and we will update this story when we have heard back.
Octopus Energy launched its Octoplus scheme in October 2023, as exclusively revealed by The Sun.
The scheme offers members the chance to earn loyalty points when taking part in energy saving sessions and spinning a virtual wheel of fortune once a week.
Members can also get free movies with Rakuten TV and all you can eat breakfasts for £4.99 at Toby Carvery and Stonehouse locations.
The Sun asked Octopus Energy to comment.
A brief history of Octopus Energy
Consumer reporter Sam Walker gives you a brief rundown of the UK's biggest energy firm.
Octopus Energy was founded in 2016 by Greg Jackson, who remains the firm's chief executive.
By 2022, it was powering homes in the UK, Germany, the USA, Japan, Spain, Italy, France and New Zealand.
It currently serves 7.7million households across the world, spanning 18 countries.
Which?'s most recent annual customer satisfaction survey saw Octopus come out on top, with an overall score of 74%.
OTHER LOYALTY SCHEME CHANGES
The change to the Octoplus scheme comes after a host of rewards scheme shake-ups in recent months.
Morrisons recently announced shoppers can now earn points on their More Card by buying products at over 300 brands.
Customers can bag the extra points by spending with partners including eBay, Very, Just Eat, ASOS and more.
The Central Co-operative also recently revealed it was scrapping its traditional style of membership and rolling out a new benefit system.
The retailer has axed the member-pricing model and introduced a cashback rewards scheme.
The Sun also exclusively revealed in February that Tesco was trialling personalised discounts for selected shoppers.
The "Your Clubcard Prices" update has been rolled out to selected shoppers but not UK-wide.
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