Nutella announces a new flavor for the first time in its 60-year history
Nutella has announced the launch of a brand-new flavor for the first time in its 60-year history.
Since its creation in 1964, Nutella has become a steadfast staple in millions of homes across the world.
Despite its global success and cult-like following, the brand has never officially released a new flavour, aside from plant-based variations, until now.
Ferrero, the company behind Nutella, revealed the new Peanut Nutella flavour in a press statement earlier this week.
The parent company called it 'a bold yet natural evolution for a product rooted in tradition but ready to surprise.'
According to Ferrero, the flavor 'combines the distinctive creaminess of Nutella cocoa hazelnut spread with the delicious taste of roasted peanuts.'
The new spread will be launched in stores by Spring 2026, however there is a catch- it is only available in the US.
Michael Lindsey, President and Chief Business Officer of Ferrero North America, said: 'Developing Nutella and Ferrero Rocher products specifically for the North American market represents a defining moment in our company's history.
'These innovations will engage both loyal fans and new consumers, boosting our power brands and further solidifying our position as a category leader in North America.'
According to Chicago Tribune, the product will also be made in the US at its Franklin Park factory and Ferrero will 'invest $75 million in the plant' and create dozens of new jobs to help produce Nutella Peanut.
Seth Gonzalez, the senior director of marketing for Nutella made clear that the new product was not a peanut butter.
Speaking to the Tribune he said: 'We didn't want it to be another peanut butter, there's a reason why cocoa is still connected as a peanut-and-cocoa formula, instead of just peanuts.'
It comes after Nutella fans in the UK were left ecstatic after discovering a new variety of the spread dubbed 'better than the original', is due to roll out in supermarkets.
Now, Nutella has revealed it is stocking UK cupboards with a new iteration of the globally acclaimed sauce - a vegan variety.
Soon, plant-based eaters will be treated to a vegan version that uses one unlikely ingredient to replicate its iconic creamy consistency.
On top of the usual ingredients of cocoa, hazelnuts and sugar, manufacturers have also added some unlikely suspects, including chickpeas and rice syrup.
They claim the new addition will have the same 'flavour and creaminess fans know and love' but has been 'specially crafted to offer a delicious new choice, blending Nutella's signature roasted hazelnuts and cocoa with plant-based ingredients like chickpeas and rice syrup'.
It's already available on Amazon and will roll out in Sainsbury's from 25 May, with other supermarkets not yet having revealed when they plan to follow suit.
The vegan Nutella will be sold in 350g jars, which is the same size as typically sold in the original variety.
A jar of the vegan hazelnut spread will cost customers £3.99 from Sainsbury's, a slight price increase on the standard version which is £3.18 from the retailer.
Ferrero has announced plans to expand availability to other supermarkets across the UK from 2026.
The spread, which has already been released in a handful of locations across the world, delighted chocolate fans when it first debuted in Australia in 2024.
Posting on social media, Melbourne-based supermarket, Melbourne's Best Vegan Eats, shared a post announcing the news that they would be stocking the product.
Delighted foodies flooded the comments with excitement, as one wrote that they were 'drooling' while others simply exclaimed 'oh my god'.
'I literally sent my mum down the next day to get me two jars of it,' said another.
According the comments, fans have also spotted the spread in Rome.
Speaking about the launch, Mathieu Maggi, Marketing Director Nutella UK&I, Ferrero, said: 'For over 60 years, millions of people around the world have, been enjoying the unique taste of Nutella, and we are excited to welcome even more consumers to the brand with the launch of Nutella Plant-Based.
'We developed this innovation to provide a delicious new choice that delivers the unmistakable Nutella experience in a plant-based version, replacing milk with vegetal ingredients without compromising on quality and taste.'
The decision to create a vegan version of the classic was inspired by a new wave of plant-based munchers, said the brand.
Ferrero cited recent research that shows 4.7 per cent of UK adults - approximately 2.5 million people - follow a vegan diet.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Daily Mail
27 minutes ago
- Daily Mail
Lululemon sees stock plunge 20% as brand says it will raise prices
Lululemon's shares plunged 20 percent on Friday as the athleisure brand reels from the consequences of Trump's tariffs — and said it would up prices on some of its products. The brand — which has earnt a cult following among millennial and Gen Z exercise enthusiasts — beat Wall Street's expectations for its first quarter earnings, but cut its guidance for the rest of the year. Sales were only up 1 percent year over year, compared to the 3 percent predicted by analysts. The company said the 'dynamic macroenvironment' of tariffs and concerns about an economic downturn meant it has to readjust. This will involve 'strategic price increases' to offset the negative effects of tariffs, chief financial officer Meghan Frank told analysts on the first quarter earnings call. 'It will be price increases on a small portion of our assortments, and they will be modest in nature,' she said. The company has already faced criticism for the price of some of its items , including $128 yoga pants. The price hikes will begin within a matter of weeks, Frank added. CEO Calvin McDonald said he was 'not happy' about US growth figures and acknowledged that consumers are nervously pulling back their spending. Lululemon has been hit hard by Trump's trade policies as it sources from China, currently under a 30 percent tariff, and a range of other countries currently levied at 10 percent. Last year 40 percent of the company's products were manufactured in Vietnam, 17 percent in Cambodia and 11 percent in Sri Lanka and Indonesia respectively. Lululemon rival Gap said last week that it expects tariffs to cost its business $100 million to $150 million a year. Nike said it would also be raising prices on a wide range of products. It is not just clothing brands that have reacted to tariffs by hiking prices. Walmart revealed that it would be passing on some of the cost of tariffs to its shoppers . The grocery giant — which imports 60 percent of its goods from China — said the worst increases are still yet to come. 'The industry already has an affordability problem.' Toyota expects to pay $1.3 billion in tariff costs in April and May alone — and it's already forecasting a 20 percent drop in profits for the upcoming year.
The Independent
31 minutes ago
- The Independent
The Trump vs Musk feud will prove a historic turning point
Lovers' spat – or acrimonious divorce? With two individuals so volatile as Donald Trump and Elon Musk, it is impossible to tell where their 'relationship', such as it now is, will go. We know they were once close – a bromance, indeed, where Mr Musk declared he loved Mr Trump 'as much as any straight man can love another man '. The president was never quite so gushing about his friend in return, but only a few days ago, during a farewell in the Oval Office, during which Mr Musk was gifted an outsize golden key, he described Mr Musk as 'one of the greatest business leaders and innovators the world has ever produced. He stepped forward to put his very great talents into the service of our nation, and we appreciate it.' Now? Not so much. Mr Musk has called Mr Trump's signature 'Big, Beautiful Bill' an 'abomination', made lurid reference to the president appearing in as-yet unreleased Epstein files, and backed replacing him with JD Vance. The president, never the most resilient or easy-going of men, responded in kind, threatening to cancel contracts with Mr Musk's companies, scrapping the electric vehicle mandate (important for Mr Musk's Tesla operations) and accusing the former 'First Buddy' of suffering from 'Trump derangement syndrome'. There are a few signs, glimpsed, naturally, on Mr Musk's social media platform X, formerly Twitter, that these two giant egos might be persuaded to kiss and make up, metaphorically, and Mr Musk is sounding a little more emollient than on Thursday. But Mr Trump, who's been through a couple of actual divorces, may need more wooing. Even if the personal insults stop, Mr Musk is unlikely to change his mind about the Big, Beautiful Bill, and President Trump will continue to press for it and the tax cuts it contains for vital electoral reasons as much as any (spurious) economic justification. Much the same may be said for their now open differences on tariffs, where Mr Musk rightly warns they spell recession for America – if not the world – later in the year. One thing seems certain, though: it will never be glad, confident morning in America for Maga again. What it means for the Trump administration is, very simply, that it can no longer be sure of the kind of generous and unconditional financial and media support Mr Musk provided in the 2024 presidential campaign. At best, from the point of view of the White House, Mr Musk will attend to his business interests – including the urgent task of reviving Tesla, whose share price has slumped in line with Mr Musk's reputation in recent weeks. He will, on this assumption, give up on politics and maintain a stance of studied neutrality. That feels unlikely, given Mr Musk's ownership of X. At worst, then, instead of Mr Musk spending $250m helping loyal Maga candidates get elected to back Mr Trump in next year's Congressional midterm elections, he will spend serious money on swing states and districts with the aim of wrecking the president's key economic policies. No doubt X will now tone away from pro-Trump sentiment. The midterms were always going to be dicey for Mr Trump, whose hold on the Senate is weak even now. And it's perfectly possible that Mr Musk's interventions would make matters worse for the Trump partisans. After all, Mr Musk's $1m prize lottery in the key state of Pennsylvania might have delivered that state to Mr Trump, and the Musk-backed America PAC (political action committee) many more voters than that. Mr Musk certainly thinks he won the last election for his former best friend: 'Without me, Trump would have lost the election, Dems would control the House and the Republicans would be 51-49 in the Senate. Such ingratitude.' There are no heroes in this story. Neither the world's richest person nor the most powerful man on Earth has shown much interest in improving the state of the world. They are both impetuous and puerile. America has known some earthy types at the top of politics and business, and plenty of gamblers and chancers. But never before has the world been entertained, if that's the word, by such a breathtaking display of such man-baby behaviour. Even by their own standards, it has been a depressing spectacle. The only good that might come from it is that both men emerge weaker, and President Trump will at last find himself challenged by a more confident and assertive legislature – one that joins with the independent judiciary to restrain his dictatorial tendencies. So let us hope there will be no Trump-Musk reconciliation, the marriage is dissolved and their infantile hatred continues to run deep.
The Sun
33 minutes ago
- The Sun
What caused Trump & Elon Musk's explosive fallout? – from NASA spat to key role of Don's teen relative, I know the truth
THE richest man in the world going toe-to-toe with the most powerful man on the planet . . . what could possibly go wrong? And has the most outlandish politician in American history finally met his match? 7 7 7 From the moment neuro-diverse rocket man Elon Musk backed New York real estate heavy Donald J. Trump to return to the White House, the smart money was on these two galactic-sized egos falling out. I hear it's the galaxy and beyond that has been at the centre of their tensions, but more on that later — as last night Washington was awash with claims Musk's attempts to befriend Kai Trump, the 18-year-old future golf star granddaughter of the President, also played a hefty part in the atomic row. 'Bankrupting America is not OK – kill the bill' But the powerful pair certainly have fallen out, trading public blows on their social media sites of choice — the very tech platforms that have both made them and could yet see them crash to back down to earth. Asked if they could reconcile yesterday, Trump slammed Musk as 'the man who has lost his mind'. In the end, the most famous bromance in political history lasted less than a year, and the fallout risks dragging them both down. Musk claims credit for his $300million in donations swinging the election Trump's way, while the White House says that's fake news and the car salesman is sulking because he's not getting much bang for his buck. The pair clashed publicly over Trump's so-called 'Big Beautiful Bill' — legislation that he says will deliver a slew of campaign promises like banning taxes on tips for millions of American workers. 7 7 But Musk — appointed to the administration to cut eye-watering federal expenditure — baulked at the increase in government spending tacked on to the law by Congress, branding it an 'abomination'. He irked Trump by urging senators to vote it down, adding it could be 'big or beautiful but it cannot be both'. Musk raged on social media: 'This spending bill contains the largest increase in the debt ceiling in US history! It is the Debt Slavery Bill… Call your Senator, Call your Congressman, Bankrupting America is NOT ok! KILL the BILL.' It's a long cry from when Musk toured the swing states at last year's election telling the world that Trump was the greatest thing since sliced bread and organising well-oiled get-out-the-vote operations. But behind the scenes I'm told Trump was already at the end of his tether with Musk who some sources accuse of 'gurning away' on the campaign trail and in meetings. Brought in to help slash costs through his Department of Government Efficiency, tensions reached a head after the New York Times ran a well-sourced hit piece accusing Musk of enjoying recreational drugs such as ketamine and ecstasy throughout his brief foray into politics. Those claims were not denied when Musk was confronted by Fox News in an Oval Office press conference last week. Musk's coterie of love-children and his stated desire to help repopulate the planet with, what his former lovers have claimed, he calls genius offspring have also rubbed Trump up the wrong way. Teetotal Trump wanted rid of him but also wanted to give his big donor a decent goodbye, so lavished praise on him after he departed as special government employee last week. Yet despite all the niceties, the former allies are locked in a Cold War stand-off this weekend. Will they both retreat to their bunkers and realise mutually assured destruction is in neither of their interests, OR will they be unable to help themselves and launch a thermonuclear blow-out that burns them both up? Musk came close to that on Friday night, with his outlandish allegations that the President was sitting on files about billionaire deceased paedo-financier Jeffrey Epstein — because Trump himself is named as a murky connection. White House sources say that is nonsense and were that bombshell evidence to be sitting in a government file somewhere, surely previous Democrat governments would have leaked it by now. Musk ended his online diatribe with calls for Trump to be impeached, adding a menacing suggestion he could back the Democrats. Yet even some of his closest allies and supporters were left begging any friend possible to strip Musk of access to his own X platform before he caused any more damage. It's a dangerous game for the mercurial billionaire to play — because the President hit back that he was going to suspend US subsidies and government contracts for the entrepreneurs' many, many firms. Musk's electric car firm Tesla shares were down 14 per cent yesterday — the biggest one-day drop since the company went public, wiping $152billion off its value. And that's before the $3billion personal hit to Musk on the back of an evening of lively tweeting. In a further snub, Trump was last night considering selling his own Tesla which has spent weeks parked outside the Oval Office, in a move which could spark a wave of similar fire sales across the US amongst his fans. 'Musk is an illegal alien and should be deported' The Tesla Cybertruck gifted to the President's granddaughter Kai is presumably for the chop too. Meanwhile, the row threatens to spark a wider war between various right-wing camps that run Washington, with implications felt in Congress and across the political spectrum. Devout Trump-backer Steve Bannon called for South African-born Musk to be deported from the US, saying yesterday: 'They should initiate a formal investigation of his immigration status because I am of the strong belief that he is an illegal alien and should be deported from the country immediately.' 7 Meanwhile, the self-proclaimed autistic automaker said he could launch a new political party — an idea backed by 80 per cent of the millions of respondents to his social media poll yesterday. But this wasn't just a political knife-fight but also a brawl in the casino of capitalism. In short, it's a mess, but one that was very obviously cooking. Musk is a libertarian, free-marketeer who has his sights on the moon and Mars and beyond. Trump is the tariff-loving protectionist who believes it's America First and everyone else can fall in line behind that. Prior to SpaceX, they couldn't even transport their own astronauts to the International Space Station and had to rely on outdated Russian rockets Dr Rainer Zitelmann Add to that their tensions on China that Trump sees as an existential threat to the US, while Musk views it as an opportunity to produce his electric cars on the cheap. It's amazing that things took so long to come to a head. And then it came down to space, where Musk obviously has a major financial interest as the boss of SpaceX — the rocket firm hat has all but colonised America's space projects. As top economist Dr Rainer Zitelmann puts it: 'Without SpaceX, the US does not currently have much to offer. "Prior to SpaceX, they couldn't even transport their own astronauts to the International Space Station and had to rely on outdated Russian rockets — and paid exorbitant prices to do so. 'SpaceX is responsible for 86 per cent of all US launches.' But things were coming to a head when Trump blocked a Musk ally to take over Nasa last month, infuriating his former 'First Buddy'. Moment of maximum danger Insiders say Musk's attempts to take over Nasa were a step too far that left America's future security beholden to a private company run by a wildly unpredictable boss. Sources claimed Musk recently had his high-level security clearances revoked by the White House as tensions mounted, leading to Friday's pyrotechnics. What happens next is a moment of maximum danger for Trump. Brits will be familiar with what happens when a leader and their dangerous right-hand man fall out. Boris Johnson found out the hard way that if the snubbed guru bears enough of a grudge, it is fatal. The White House will be hoping this weekend that Elon holds less resentment than equally unstable Dominic Cummings — who spent the year after his No10 ousting doing all he could to unseat and destabilise his former boss. I wonder whether that might be a bit of wishful thinking . . .
