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Nutella unveils its first-ever new flavor in 60 years: Here's when it will hit U.S. shelves
Nutella unveils its first-ever new flavor in 60 years: Here's when it will hit U.S. shelves

Hindustan Times

time4 days ago

  • Business
  • Hindustan Times

Nutella unveils its first-ever new flavor in 60 years: Here's when it will hit U.S. shelves

Nutella is making history with the launch of its first-ever new flavor in six decades. Since debuting in 1964, the beloved hazelnut spread has become a household favorite worldwide, known for its signature taste and loyal fan base. Despite its massive popularity, Nutella has never officially launched a new flavor—until now, marking a major moment for the iconic brand. Also Read: Hooters announces shutdown of over 30 restaurants: See full list of which locations closed In a press statement earlier this week, Ferraro, the parent company, revealed a new Peanut Nutella flavor. The company called the new flavour 'a bold yet natural evolution for a product rooted in tradition but ready to surprise,' adding that it 'combines the distinctive creaminess of Nutella cocoa hazelnut spread with the delicious taste of roasted peanuts,' as reported by the Daily Mail. The Chicago Tribune revealed that the production of the new product will also begin in the US at its Franklin Park and Ferraro will 'invest $75 million in the plant'. This will also generate new job opportunities. Seth Gonzalez, Nutella's senior director of marketing, clarified that the new product should not be mistaken for peanut butter. He told Tribune, 'We didn't want it to be another peanut butter; there's a reason why cocoa is still connected as a peanut-and-cocoa formula, instead of just peanuts.' Also Read: One Piece LEGO sets inspired by live-action series officially revealed: Release date, preorders, and full set list The new Nutella spread is set to hit U.S. store shelves by spring 2026—but there's a catch. Despite global excitement, the new flavor will be available exclusively in the United States. Michael Lindsay, who is the President and Chief Business Officer of Ferrero North America, shared, 'Developing Nutella and Ferrero Rocher products specifically for the North American market represents a defining moment in our company's history,' as reported by the Daily Mail. He added that these new products are designed to connect with both 'loyal fans' and 'new consumers', strengthening Ferrero's leading position in North America

Nutella launches new flavour for the first time in 60 YEARS
Nutella launches new flavour for the first time in 60 YEARS

The Irish Sun

time5 days ago

  • Business
  • The Irish Sun

Nutella launches new flavour for the first time in 60 YEARS

NUTELLA is launching a brand new flavour for the first time in 60 years. Ferrero, which makes the spread, has revealed the new Peanut flavour will land on shelves from spring next year. 1 Ferrero is launching a new flavour of Nutella in spring next year Credit: Nutella However, there is a catch - it will only be available in the The Sun has asked Ferrero if there are plans to bring the new Peanut Nutella spread to the UK and we will update this story when we've heard back. News of the never-before-seen flavour, combining Nutella cocoa hazelnut spread with the taste of roasted peanuts, was unveiled in a recent Ferrero press statement. Michael Lindsey, president and chief business officer of Ferrero North America, said: "Developing Nutella and Ferrero Rocher products specifically for the North American market represents a defining moment in our company's history. "These innovations will engage both loyal fans and new consumers, boosting our power brands and further solidifying our position as a category leader in North America." The launch of the new flavour is the first since 1964, beyond vegan Nutella alternatives. Plant-Based Nutella launched in the UK last month, with shoppers able to buy a 350g jar for £4 from Sainsbury's. It will be rolled out across other major UK supermarkets from next year. Most read in Money The plant-based Nutella version combines the signature roasted hazelnut and cocoa flavours with chickpeas and rice syrup. Mathieu Maggi, marketing director Nutella UK&I, Ferrero, said: "For over 60 years, millions of people around the world have been enjoying the unique taste of Nutella, and we are excited to welcome even more consumers to the brand with the launch of Nutella Plant-Based. 'Father of Nutella' dies on Valentine's Day aged 97 after helping to create world-famous hazelnut spread 'We developed this innovation to provide a delicious new choice that delivers the unmistakable Nutella experience in a plant-based version, replacing milk with vegetal ingredients without compromising on quality and taste." Upon the launch of the new vegan spread, Ferrero cited recent research suggesting 4.7% of UK adults - around 2.5million people - now follow a vegan diet. The research it cited found a further 5.8% identify as vegetarian and 13% have a flexitarian diet. Vanessa Brown, head of trademarks at the Vegetarian Society, said: 'We welcome Ferrero's efforts to meet the needs and expectations of the millions of consumers following plant-based and vegan diets." NEW CHOCOLATE PRODUCTS It comes as Cadbury is launching a new Dairy Milk flavour bar in the UK this month - Dairy Milk Iced Latte. The new bar combines classic Dairy Milk chocolate with a creamy coffee filling and crunchy biscuit pieces. Four limited edition bars have also been introduced, with packaging that changes based on the temperature. The chocolate maker also recently teased the launch of a new Cadbury White Dipped Twirl bar. Details on the new limited edition flavour are thin, although some smaller online retailers are selling it from 99p. Lidl shoppers have been going wild for a new Dubai-style pistachio spread landing on shelves. The Della Sante chocolate cream spread combines the flavours of the insanely popular chocolate but in spreadable form. The pots cost £4.99 or £3.99 for Lidl Plus members. Read more on the Irish Sun How to save money on chocolate We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar. Consumer reporter Sam Walker reveals how to cut costs... Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars. Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere. Websites like let you compare prices on products across all the major chains to see if you're getting the best deal. Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced. They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged. Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar. So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger. Do you have a money problem that needs sorting? Get in touch by emailing . Plus, you can join our

Nutella launches new flavour for the first time in 60 YEARS
Nutella launches new flavour for the first time in 60 YEARS

Scottish Sun

time5 days ago

  • Business
  • Scottish Sun

Nutella launches new flavour for the first time in 60 YEARS

We reveal another new flavour that's launched in the UK in recent weeks below CHOCO SPREAD Nutella launches new flavour for the first time in 60 YEARS NUTELLA is launching a brand new flavour for the first time in 60 years. Ferrero, which makes the spread, has revealed the new Peanut flavour will land on shelves from spring next year. 1 Ferrero is launching a new flavour of Nutella in spring next year Credit: Nutella However, there is a catch - it will only be available in the USA. The Sun has asked Ferrero if there are plans to bring the new Peanut Nutella spread to the UK and we will update this story when we've heard back. News of the never-before-seen flavour, combining Nutella cocoa hazelnut spread with the taste of roasted peanuts, was unveiled in a recent Ferrero press statement. Michael Lindsey, president and chief business officer of Ferrero North America, said: "Developing Nutella and Ferrero Rocher products specifically for the North American market represents a defining moment in our company's history. "These innovations will engage both loyal fans and new consumers, boosting our power brands and further solidifying our position as a category leader in North America." The launch of the new flavour is the first since 1964, beyond vegan Nutella alternatives. Plant-Based Nutella launched in the UK last month, with shoppers able to buy a 350g jar for £4 from Sainsbury's. It will be rolled out across other major UK supermarkets from next year. The plant-based Nutella version combines the signature roasted hazelnut and cocoa flavours with chickpeas and rice syrup. Mathieu Maggi, marketing director Nutella UK&I, Ferrero, said: "For over 60 years, millions of people around the world have been enjoying the unique taste of Nutella, and we are excited to welcome even more consumers to the brand with the launch of Nutella Plant-Based. 'Father of Nutella' dies on Valentine's Day aged 97 after helping to create world-famous hazelnut spread 'We developed this innovation to provide a delicious new choice that delivers the unmistakable Nutella experience in a plant-based version, replacing milk with vegetal ingredients without compromising on quality and taste." Upon the launch of the new vegan spread, Ferrero cited recent research suggesting 4.7% of UK adults - around 2.5million people - now follow a vegan diet. The research it cited found a further 5.8% identify as vegetarian and 13% have a flexitarian diet. Vanessa Brown, head of trademarks at the Vegetarian Society, said: 'We welcome Ferrero's efforts to meet the needs and expectations of the millions of consumers following plant-based and vegan diets." NEW CHOCOLATE PRODUCTS It comes as Cadbury is launching a new Dairy Milk flavour bar in the UK this month - Dairy Milk Iced Latte. The new bar combines classic Dairy Milk chocolate with a creamy coffee filling and crunchy biscuit pieces. Four limited edition bars have also been introduced, with packaging that changes based on the temperature. The chocolate maker also recently teased the launch of a new Cadbury White Dipped Twirl bar. Details on the new limited edition flavour are thin, although some smaller online retailers are selling it from 99p. Lidl shoppers have been going wild for a new Dubai-style pistachio spread landing on shelves. The Della Sante chocolate cream spread combines the flavours of the insanely popular chocolate but in spreadable form. The pots cost £4.99 or £3.99 for Lidl Plus members. How to save money on chocolate We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar. Consumer reporter Sam Walker reveals how to cut costs... Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars. Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere. Websites like let you compare prices on products across all the major chains to see if you're getting the best deal. Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced. They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged. Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar. So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger. Do you have a money problem that needs sorting? Get in touch by emailing money-sm@ Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and stories

Nutella announces a new flavor for the first time in its 60-year history
Nutella announces a new flavor for the first time in its 60-year history

Daily Mail​

time5 days ago

  • Business
  • Daily Mail​

Nutella announces a new flavor for the first time in its 60-year history

Nutella has announced the launch of a brand-new flavor for the first time in its 60-year history. Since its creation in 1964, Nutella has become a steadfast staple in millions of homes across the world. Despite its global success and cult-like following, the brand has never officially released a new flavour, aside from plant-based variations, until now. Ferrero, the company behind Nutella, revealed the new Peanut Nutella flavour in a press statement earlier this week. The parent company called it 'a bold yet natural evolution for a product rooted in tradition but ready to surprise.' According to Ferrero, the flavor 'combines the distinctive creaminess of Nutella cocoa hazelnut spread with the delicious taste of roasted peanuts.' The new spread will be launched in stores by Spring 2026, however there is a catch- it is only available in the US. Michael Lindsey, President and Chief Business Officer of Ferrero North America, said: 'Developing Nutella and Ferrero Rocher products specifically for the North American market represents a defining moment in our company's history. 'These innovations will engage both loyal fans and new consumers, boosting our power brands and further solidifying our position as a category leader in North America.' According to Chicago Tribune, the product will also be made in the US at its Franklin Park factory and Ferrero will 'invest $75 million in the plant' and create dozens of new jobs to help produce Nutella Peanut. Seth Gonzalez, the senior director of marketing for Nutella made clear that the new product was not a peanut butter. Speaking to the Tribune he said: 'We didn't want it to be another peanut butter, there's a reason why cocoa is still connected as a peanut-and-cocoa formula, instead of just peanuts.' It comes after Nutella fans in the UK were left ecstatic after discovering a new variety of the spread dubbed 'better than the original', is due to roll out in supermarkets. Now, Nutella has revealed it is stocking UK cupboards with a new iteration of the globally acclaimed sauce - a vegan variety. Soon, plant-based eaters will be treated to a vegan version that uses one unlikely ingredient to replicate its iconic creamy consistency. On top of the usual ingredients of cocoa, hazelnuts and sugar, manufacturers have also added some unlikely suspects, including chickpeas and rice syrup. They claim the new addition will have the same 'flavour and creaminess fans know and love' but has been 'specially crafted to offer a delicious new choice, blending Nutella's signature roasted hazelnuts and cocoa with plant-based ingredients like chickpeas and rice syrup'. It's already available on Amazon and will roll out in Sainsbury's from 25 May, with other supermarkets not yet having revealed when they plan to follow suit. The vegan Nutella will be sold in 350g jars, which is the same size as typically sold in the original variety. A jar of the vegan hazelnut spread will cost customers £3.99 from Sainsbury's, a slight price increase on the standard version which is £3.18 from the retailer. Ferrero has announced plans to expand availability to other supermarkets across the UK from 2026. The spread, which has already been released in a handful of locations across the world, delighted chocolate fans when it first debuted in Australia in 2024. Posting on social media, Melbourne-based supermarket, Melbourne's Best Vegan Eats, shared a post announcing the news that they would be stocking the product. Delighted foodies flooded the comments with excitement, as one wrote that they were 'drooling' while others simply exclaimed 'oh my god'. 'I literally sent my mum down the next day to get me two jars of it,' said another. According the comments, fans have also spotted the spread in Rome. Speaking about the launch, Mathieu Maggi, Marketing Director Nutella UK&I, Ferrero, said: 'For over 60 years, millions of people around the world have, been enjoying the unique taste of Nutella, and we are excited to welcome even more consumers to the brand with the launch of Nutella Plant-Based. 'We developed this innovation to provide a delicious new choice that delivers the unmistakable Nutella experience in a plant-based version, replacing milk with vegetal ingredients without compromising on quality and taste.' The decision to create a vegan version of the classic was inspired by a new wave of plant-based munchers, said the brand. Ferrero cited recent research that shows 4.7 per cent of UK adults - approximately 2.5 million people - follow a vegan diet.

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