logo
Local band Kaya on organising, playing first music festival

Local band Kaya on organising, playing first music festival

The Sun10-05-2025
NOT too long ago, local band Kaya was an opening act for various artistes, sharing the stage with prominent acts such as Yuna, Steve Thornton, Zainal Abidin and Salam Musik.
The band, which started out as a two-piece in 2010, has since solidified its presence, having won several competitions and launching its debut album On Toast in 2018 to a sold-out crowd at The Bee in Publika.
Adding to that is its very own music festival. In celebration of its latest singles Go It Alone and Party All Night, the band recently organised and played its first music festival at JioSpace in Petaling Jaya.
Titled Party All Night: A Kaya Experience, the band gathered a line-up of local artistes to share the stage, while celebrating how far Kaya has come through a medley of its best hits.
Speaking to theSun, the band dishes on the experience of putting the festival together and priorities for this year.
Did everything go according to plan?
Honestly, seeing everything come together was surreal. As with any live event, there were a few curveballs but the energy that night made it all worth it. The crowd, the music, the vibes, it all just clicked in the best way possible.
How long did it take to put everything together?
The idea had been brewing for a while but things really picked up about two months out. It was a whirlwind of chaos and excitement, but we had an amazing team and some supportive partners who made it all possible.
How did the idea for a festival first come about?
Initially, we were thinking of a simple single launch. But a friend of ours from Team Sound & Light jumped in and pitched the idea of going bigger, such as a 1,200 pax festival kind of big. He saw the lack of platforms for upcoming indie artiste and wanted to do something real about it.
So we came together and built 'A Kaya Experience' as a celebration of the local live music scene. A stage for any Malaysian artiste to work towards – big, loud and full of heart.
What was the process of picking the line-up like?
It was all organic. We reached out to artistes we have performed with before, as well as those we have admired from afar.
The goal was to create a line-up that captured the diversity and soul of the local sound. Raw, real and uniquely ours. It was not just about the headliners. It was about celebrating homegrown talent in every form.
What are some memories from the festival that you will carry with you?
Too many to count! The crowd sang every word back to us, the energy during our finale when everyone had their hands in the air and the impromptu jam sessions backstage.
But above all, just witnessing the community come together for the love of music is something we will never forget.
Will there be more festivals in the future?
Absolutely! The response was a clear sign that there is a hunger for this kind of space. We could not have done it without our crew and the incredible crowd that showed up with love. If you are an artiste who would like to be part of the next one, drop us a DM – we are always listening.
The festival was in celebration of your recent singles Go It Alone and Party All Night, could you elaborate on what those songs are about?
Go It Alone is a love song but delivered in a kind of cool and nonchalant way. It is 'I love you but I am going to play it chill', although deep down, it is only ever about you.
Party All Night, on the other hand, is a straight-up funk anthem meant for dancing, vibing and letting go. It is a feel-good energy, pure and simple.
How would you like the latest singles to present you to new and longtime listeners?
We hope these songs show our range. We have always enjoyed bending genres, breaking a few rules and staying honest with our lyrics. These tracks are just a glimpse of where we are headed – a little evolution, a lot of heart.
Will this release inspire a potential album? Or do you already have one planned?
Let us just say we are cooking. Whether it is an album or something else, there is definitely more coming. The creative momentum is strong right now, so stay tuned.
What do you hope to achieve this year?
We want to keep building. Tour more, create more and reach new audiences. Most of all, we want to keep growing, as artistes and collaborators in this community.
The band is known for its genre-blending sounds.
Are there things you did in 2024 that you would never want to do again?
Nothing we regret, but we have definitely drawn a line when it comes to saying 'yes' to shows that underpay or do not value the artiste. We are done with that and we hope more musicians feel empowered to do the same. The scene can only thrive if we start respecting our worth.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

The business of 'real' influence: Fashion's celebrity ambassadors and muses
The business of 'real' influence: Fashion's celebrity ambassadors and muses

The Star

time2 days ago

  • The Star

The business of 'real' influence: Fashion's celebrity ambassadors and muses

In an industry where image is everything, celebrities hold a strong sway. Their influence can turn a fledgling label into an overnight sensation or cement a legacy brand's relevance for a new generation. Designers turn to famous faces as their muses as well, often drawing on their persona, style and achievements to shape entire collections. When Jonathan Anderson released a 15-second Instagram video featuring Kylian Mbappe in June, shortly after taking the reins at Dior, it set tongues wagging. Speculation swirled over how the football star might influence his creative direction and shape the fashion house's new aesthetic. In the past, names like Kate Moss and Harry Styles have also helped set the style agenda. Moss brought a rebellious grunge-glamour to brands like Calvin Klein and Burberry, reshaping the supermodel ideal of the 1990s. In the 2010s, singer-songwriter and actor Styles challenged traditional menswear codes as the face of Gucci's then vintage- inspired vision. Fashion ambassadorship is not purely a commercial affair – at least for Malaysian songstress Yuna Zarai. Nayeon of K-pop group Twice is said to represent elegance, authenticity and creative individuality. Photo: Bonia 'When I work with a brand, I like to get my ideas in, not just my styling notes, but also the human aspect of it,' she says, having recently shot a campaign for Ecco. It is certainly not about the money. Yuna is comfortable turning down offers that are not aligned with her vision or beliefs. 'I've said 'no' to corporations asking to mould my identity and my image,' Yuna shares. 'When I'm collaborating with a brand, I don't see it as 'Yuna wearing the clothes or shoes', I see it as an extension of me.' For her, the right partnership feels almost like cooking. 'Brands and designers create something uniquely beautiful using the right ingredients and a meaningful message – but if it's communicated to someone who doesn't speak the 'language', you won't get the right reaction back,' she explains. Read more: Are Malaysian men stylish? They're catching on, with growing fashion confidence Instead, she believes the right way is to approach artistes or public figures who have substance – those with a genuine appreciation for art, history, music and film, and real opinions that make them who they are. 'When they try the product, you get to see how it fits with their uniqueness, how it makes them feel, and whether they believe in it. That's when you get better collaboration and a deeper understanding of your brand.' If that connection clicks, she adds, it resonates beyond the celebrity. It can then extend to all their 'real followers' (here, Yuna emphasises how social media clout should never ever be bought). Relatability, after all, is what makes a partnership feel authentic – a sentiment shared by national cyclist Nur Aisyah Mohamad Zubir. Athletes like Nur Aisyah Mohamad Zubir are redefining brand partnerships by bringing passion and drive to the spotlight. Photo: Oakley 'What I love is how Oakley blends lifestyle and sport. Fashion is part of lifestyle, so it just clicks with me. I think that's why the brand resonates with so many people too,' she says about her current role as one of the eyewear maker's local ambassadors. Nur Aisyah, who represented Malaysia at the 2024 Paris Olympics, points out that the personalities themselves can benefit from such tie-ups too. For her, it means being part of a global family of great athletes – including Mbappe, who is also the face for Oakley – a connection that motivates her to keep improving and perform at her best. Despite the prestige that comes with such a role, she remains grounded. 'When I put on a pair of Oakleys, I feel like I can just be myself. Plus, they look great too ( nampak gah ),' she says, when met at an event in Kuala Lumpur. Profoundly meaningful One question remains though. Is appointing a celebrity ambassador really the golden ticket to success? Not quite. Brands are increasingly aware that it is not a shortcut to instant popularity. You cannot just attach a famous face to a collection or campaign and expect fans to come running. The relationship should not be viewed as purely transactional. Managing director of Ecco for Malaysia and Singapore, Benjamin Chin, even goes so far as to call celebrities as 'cultural collaborators'. He cites the example of how his footwear brand has been featuring Yuna (which he says is a muse, not just an ambassador) for several campaigns, from International Women's Day to Hari Raya and now, National Day. To him, the long-term partnership was not built for one-off sales spikes. 'This kind of continuity builds emotional capital. It shapes not just perception, but memory. In a fast world, that's what lasts,' he insists. Chin says a brand should establish a strong identity first, then seek talents who naturally align with it. 'It starts by asking not 'who's trending', but 'who naturally shares our values and who moves like us',' he advises. Yuna Zarai says celebrities should not allow brands to mould their identity. Photo: Ecco Others in the industry uphold this view, regarding partnerships as a way to enrich rather than define a brand's story. 'We see celebrity influence not as a replacement for our creative voice, but as a dynamic amplifier of it,' says Bonia's chief creative and marketing officer, Linda Chen. The leather goods brand previously featured Yuna in a Hari Raya campaign. It also flew in Nayeon, a member of K-pop group Twice, last year for its grand event. Chen stresses that, when thoughtfully chosen, famous stars can bring fresh perspectives, attract new audiences, and deepen a brand's relatability. 'Regarding Nayeon, we weren't just looking for visibility. We saw in her a shared sense of elegance, authenticity and creative individuality that mirrors the Bonia woman,' she explains. Read more: Fashion's new power move? Turning away from influencers and the overhyped It should not be a one-sided transaction, too. 'Our collaboration with Nayeon (including a Kuala Lumpur meet-and-greet with fans in September) was carefully timed with our 50th anniversary and culminated in a symbolic double celebration: Nayeon's birthday and Bonia's milestone year,' Chen shares. The aim is to build an emotional connection that transcends the campaigns. 'It's about creating stories that feel personal, memorable and enduring,' Chen says. Malaysian designers, like their global counterparts, look to celebrities as their muses. Oftentimes, the relationship can be deeply personal. Like how Alia Bastamam calls Scha Alyahya her muse and friend. The actress had the honour of closing the runway for Alia's Dubai Fashion Week debut last year. 'She has been successful in what she does. She is effortless in her style, an icon in entertainment and beyond, she is a mother to two beautiful daughters and continues to do what she does best, which is just about everything!' Alia gushes. 'In what she does, she is honestly the past, present and future of the Alia Bastamam brand. And I can only wish, hope and manifest to be a woman like my friend Scha.' It goes to show that, in the end, the most powerful brand-ambassador partnerships are not about star power alone. They are about a shared vision that turns fashion into something timeless and deeply human.

Malaysian rapper Kmy Kmo and versatile singer Halim rev up for their new single with a social message: 'Layar Boneka'
Malaysian rapper Kmy Kmo and versatile singer Halim rev up for their new single with a social message: 'Layar Boneka'

The Star

time07-07-2025

  • The Star

Malaysian rapper Kmy Kmo and versatile singer Halim rev up for their new single with a social message: 'Layar Boneka'

'This one comes with a sound advice, ' says versatile Malaysian singer Halim and well-known rapper Kmy Kmno on their new single 'Layar Boneka', which was released to the masses last week. Halim and Kmy Kmo said this song is just not for entertainment, as it also comes with a strong message for the people in this country. 'We want to speak up, we don't just want to sing," said the duo, for the song was created by Kmy Kmo himself and HMstatenine. Kmy Kmo, a well-known name in the local entertainment world, is a rapper famous for his unique voice, rap style, and his songs also have always had meaningful lyrics. Meanwhile, Halim, an artistic figure who is more comfortable with free expression, infuses soul into every verse of his singing, while also being active in entrepreneurial activities. Kmy Kmo's recent effort was 'Ke Mana Ni', a smash hit single which he collaborated with his good friends Luca Sikta and Salammusik. That effort was also about the current living conditions and issues youths face in the city. As for the new song, Halim and Kmy Kmo said they were excited about working together for the first time. "I was happy to duet with Kmy Kmo and record a song together because I see him as a versatile rapper and also as an element of Nusantara music in his music. "It just so happens that I am interested in the music that Kmy brings. I am also interested in various genres such as Slow Rock, Pop Ballad, and Hip Hop. But I prefer the Hip Hop music genre," said Halim. "Getting to know Kmy Kmo from the filming set for the Astro Oasis TV programme produced by my own company, titled Manhajj Mutawiff, has inspired me to move more into the recording studio. Kmy Kmo has been involved in producing the theme song for the programme." The 'Layar Boneka' single has also become the starting point in the collaboration of Halim & Kmy Kmo's partnership for the current Malay rapper/hip hop music market, which is also popular in Singapore, Indonesia and Brunei. The concept of this song highlights an emotional vocal struggle, calling for courage, self-esteem and determination to rise from the fall and use slander as a stepping stone to continue to stand firm. The song recording and music arrangement were done by song producer – HMstatenine, featuring a combination of modern pop, contemporary ballads, and Malay hip hop elements, creating a musical experience that is not only sonically interesting but also emotionally touching. 'This song is for those who have been silent for too long because of the suffocating insults; it's time for us to level it all out,' said Halim. Kmy added that: "I believe Halim has a unique voice that could be said to be very suitable for the Kapak Rock or Malay Rock Genre. He is also a friend who is very diligent and sincere in learning something new, daring to challenge himself. It was a brilliant experience working with him." Kmy added that he hopes the messages in the lyrics of this song can be conveyed to all the communities in the country. "This is a song for everyone who has gone through life under very tough circumstances," he added. Top local producer Luncai Emas is also acting as digital distributor for this song. The official audio and music video for 'Layar Boneka' are available on all digital channels and the Luncai Emas YouTube channel.

(Video) From Twerking With DOLLA To Surprise Guest Yuna: 5 Highlights From Jay Park's KL Concert
(Video) From Twerking With DOLLA To Surprise Guest Yuna: 5 Highlights From Jay Park's KL Concert

Hype Malaysia

time16-06-2025

  • Hype Malaysia

(Video) From Twerking With DOLLA To Surprise Guest Yuna: 5 Highlights From Jay Park's KL Concert

The one and only Jay Park (박재범) was recently in Malaysia for his 'Serenades & Body Rolls' tour. The concert took place at Zepp KL on 14th June, and prior to the performance, we had the opportunity to chat with the singer about his latest album, 'The One You Wanted'. The KL concert proved to be a huge success, with many moments from the show going viral on social media. Since plenty happened both onstage and backstage, here are some of our personal favourite highlights: Twerking with DOLLA As you may know, Jay Park invited Malaysian girl group DOLLA as one of his guest artists to perform at his show. The trio joined him onstage during 'MOMMAE', where they and the idol twerked to the song, and, as you can hear from the video above, fans went wild. 'MWA' Challenge with DOLLA Not only did DOLLA go viral for their twerking performance with Jay Park onstage, but backstage, the group also managed to get the singer to take part in their 'MWA' dance challenge. The 38-year-old performed a simplified version of the challenge with the members, but it was more than enough to get fans excited about the unexpected collaboration. 3. Yuna made a surprise appearance It turns out Jay invited someone other than Joe Flizzow and DOLLA to join him at his KL concert. Fans screamed with excitement when singer-songwriter Yuna made a surprise appearance, joining the K-pop idol onstage to perform their 2019 duet, 'Does She'. The performance instantly went viral on social media, with many expressing that their dream of seeing the duo perform the song live had finally come true. 4. 'Dah Makan Ke Belum?' & 'Aku Cina Kamu' Of course, whenever an international star visits or performs in Malaysia, they often try to learn a few phrases in the national language. Some fans taught the idol how to say 'Have you eaten?' in Malay, and many were delighted to see him making the effort, even if he struggled a little with the pronunciation. Another moment that went viral was when he meant to say 'Aku cinta kamu' to his fans, but accidentally said 'Aku Cina kamu' instead — much to the amusement of many, who found the honest mistake endearing. 5. 'I Love Fat Ass Too' You can always count on fans to bring creative (and sometimes unhinged) signs or placards to their favourite artist's concert. One fan probably had the best night ever after Jay Park noticed their sign and asked if he could show it to the audience. As seen in the video above, the sign read, 'I love a fat ass too,' a cheeky reference to his song 'Need To Know'. He then joked to the crowd about how deep the lyrics are and expressed surprise that no one was crying while listening to it. Which was your favourite moment from the show? Sources: TikTok (1)(2)(3)(4), Twitter What's your Reaction? +1 0 +1 0 +1 0 +1 0 +1 0 +1 0

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store