Timex expands into quick commerce with Swiggy launch
Watch business Timex has entered India's quick commerce segment with the launch of its collections on Swiggy Instamart. The move marks an extension of the company's omni-channel strategy, offering consumers instant access to Timex and TMX watches, including its TMX Kids range.
'Quick commerce is redefining how brands connect with consumers, offering speed, convenience, and accessibility like never before," said Timex India's managing director Deepak Chhabra in a press release. "As this space continues to grow, it's crucial for brands to evolve alongside it. At Timex, we are proud to strengthen our presence on platforms like Swiggy Instamart, ensuring our products are easily accessible to consumers, offering them a seamless shopping experience in just a few clicks."
The initiative is aimed at catering to time-sensitive purchase needs, especially for occasions such as birthdays or anniversaries. Products are currently available in Delhi NCR, Bangalore, Hyderabad, and Mumbai, with plans to expand to more cities across the country.
Prices for Timex's TMX Kids range start at Rs 699, while the wider Timex collection spans Rs 1,500 to Rs 7,000. The label's watches are also available through Flipkart-Minutes and Myntra -Now.
Timex Group India Ltd retails over 5,000 trade outlets and online marketplaces and manages 40 exclusive franchise stores under Just Watches and Timex World. The quick commerce launch reflects its continued focus on accessibility and consumer convenience as these values continue to gain prominence amongst Indian consumers.
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