‘Worst stadium name in the world': Everton mocked over £10m-a-year deal
Everton have announced their new £750 million arena on Liverpool's docks will be christened the Hill Dickinson Stadium.
The sponsorship deal with the international commercial law firm, understood to be worth around £10m-a-year, is claimed to be one of the largest stadium naming rights agreements in Europe. Although the club have not confirmed the duration of the contract, it is believed to be comparable to the recent £100m, ten-year deal which the RFU and Twickenham signed with Allianz.
However, the new name has not gone down well with fans on social media.
One fan wrote: 'I absolutely hate this. Will we always call it Bramley Moore? Probably. Is it a great commercial deal? Apparently. But for me, this is one of those things that matter more than an extra couple of million in the bank.'
Another said: 'Genuinely this might be the worst name for a football stadium, ever.'
And a weary supporter added: 'There simply is no end to the nightmare experience that is being an Everton fan.'
As the Everton men's team prepares to leave Goodison Park this weekend, a naming rights deal for the new stadium has been on the agenda for years. Current owners, the Friedkin Group, made it a priority since completing their purchase of Everton earlier this season.
When construction at Bramley-Moore dock began, it was initially expected it would be called the USM Stadium because of the business partnership between former majority shareholder Farhad Moshiri and Alisher Usmanov.
Usmanov controversially paid £30 million for the 'first option' to sponsor the new arena. However, the Russian invasion of Ukraine and subsequent sanctions against Russian businesses working in the UK meant Everton had to rethink.
Evertonians leaving Goodison after the last league game this weekend may find it a readjustment to refer to the Hill Dickinson Stadium after a week of romancing about their current home.
Founded in 1810, Hill Dickinson is a commercial law firm spanning 11 offices across the UK, Europe and Asia. Well established in the city of Liverpool, the company has expressed its determination to expand its global reach.
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