Latest news with #BramleyMoore
Telegraph
16-05-2025
- Business
- Telegraph
‘Worst stadium name in the world': Everton mocked over £10m-a-year deal
Everton have announced their new £750 million arena on Liverpool's docks will be christened the Hill Dickinson Stadium. The sponsorship deal with the international commercial law firm, understood to be worth around £10m-a-year, is claimed to be one of the largest stadium naming rights agreements in Europe. Although the club have not confirmed the duration of the contract, it is believed to be comparable to the recent £100m, ten-year deal which the RFU and Twickenham signed with Allianz. However, the new name has not gone down well with fans on social media. One fan wrote: 'I absolutely hate this. Will we always call it Bramley Moore? Probably. Is it a great commercial deal? Apparently. But for me, this is one of those things that matter more than an extra couple of million in the bank.' Another said: 'Genuinely this might be the worst name for a football stadium, ever.' And a weary supporter added: 'There simply is no end to the nightmare experience that is being an Everton fan.' As the Everton men's team prepares to leave Goodison Park this weekend, a naming rights deal for the new stadium has been on the agenda for years. Current owners, the Friedkin Group, made it a priority since completing their purchase of Everton earlier this season. When construction at Bramley-Moore dock began, it was initially expected it would be called the USM Stadium because of the business partnership between former majority shareholder Farhad Moshiri and Alisher Usmanov. Usmanov controversially paid £30 million for the 'first option' to sponsor the new arena. However, the Russian invasion of Ukraine and subsequent sanctions against Russian businesses working in the UK meant Everton had to rethink. Evertonians leaving Goodison after the last league game this weekend may find it a readjustment to refer to the Hill Dickinson Stadium after a week of romancing about their current home. Founded in 1810, Hill Dickinson is a commercial law firm spanning 11 offices across the UK, Europe and Asia. Well established in the city of Liverpool, the company has expressed its determination to expand its global reach.
BBC News
16-05-2025
- Business
- BBC News
'Sounds professional and will grow on us all' - fans on stadium name
Everton have announced a naming rights deal for their new stadium, which will be called The Hill Dickinson what some fans think of the move:Phil: Love it, a proper company with a long term commitment. Everton moving up!Niamh: We don't like it and we prefer Bramley-Moore. The new stadium name highlights how society has become obsessed with economic opportunity where instead football should be a social and cultural celebration rather than a liquified Not a great name, but I think after all these years, it'll be continued to be called Bramley-Moore either Not sure about the new name. The deal might be worth big money but the name sets us up for endless mickey taking on the sponsors name. Surely it shouldn't be just about who stumps up the most cash? We have to live with this name until the deal runs out. Just ask Bolton Sounds just like a Football Manager regen name - but I quite like Not a great choice. What about the Dixie Dean Stadium or something better?Noel: I knew this new name would come as a shock to a lot of fans, however, it sounds professional and will grow on us all. Embrace the phoenix rising from the ashes. It's up to all of us fans to get on board, stick together and make this opportunity a big success Think it's a big let down from an iconic name off Goodison Park to Hill Dickinson. First big thing they had to get right and they messed it up. What a let down regardless of what money they paid for the privilege.
The Guardian
16-05-2025
- Sport
- The Guardian
Everton fans on the end of a Goodison era: ‘I'll be thinking about my dad, my brothers, my son'
An era lasting 133 years comes to an end this Sunday as Everton's men's team play their final game at Goodison Park. In 1892 the team left their former home at Anfield – which Liverpool FC adopted soon after – upping sticks due to an argument over rent, to set up a new home, a short walk across Stanley Park. Goodison Park became the first major football venue built in England and since then no other English football ground has staged more top-level men's matches. But it seems the impending bulldozers have performed a welcome U-turn – a deal to have the women's team playing there has just been announced. Despite the US owners confirming the ground will become the country's first major stadium to be dedicated to a women's team, everyone knows it won't be quite the same place. It seems like there will have to be structural changes including the taking out of seats in the top decks to reduce the capacity. Perhaps Everton will also turn Goodison into some sort of museum, where in 20 or 30 years people will still be wandering in, scratching their heads at the way football used to be watched. But it's not just the stands and the pitch that make a football stadium the way it is. The impending move to the glitzy new ground at Bramley-Moore dock has focused Evertonian minds on what Goodison means to them, what memories they have: what made them come week in, week out to support their team, in the ground they call home. An aerial view of Goodison Park, circa 1965, and flags commemorating the stadium on sale outside the ground in 2025. Confetti falls from the top deck of the main stand as the players come out onto the pitch before the Premier League match against Ipswich. In 1971 the stand on Goodison Road, which was built in 1909 and housed the offices and players' facilities, was demolished and replaced by a three-tiered Main Stand, the first three-tiered stand in England, which cost £1m. Looking up into the Main Stand on Goodison Road, wooden seats in the Main Stand, the narrow players' tunnel leading onto the pitch at Goodison Park. Queueing up to go through the narrow turnstiles just before kick-off and a road sign for Goodison Road. The home changing room and a quote from Everton legend Alan Ball on the wall of the players' showers. Fans taking photos with Neville Southall, the former Everton goalkeeper, outside the Main Stand on Goodison Road and welcoming the Everton team bus ahead of the Merseyside derby in February. Joshua Jones from Abergavenny decided to surprise his girlfriend, Millie Richardson (from Cwmbran), before the recent Ipswich game at Goodison. 'Millie's father has been a big Everton supporter since 1966 and so this was passed on to his daughters,' says Joshua. 'With us being from South Wales, Liverpool can be a long way to travel, but we knew we had to go to one of the last games at Goodison Park. I thought this would be a great opportunity to propose. Millie had absolutely no idea. She and her family had originally organised the trip for her dad's birthday. We told her that a friend of his had arranged for us to have a look around the grounds and that's when I got down on one knee. I knew she wouldn't suspect a thing, as I am a big West Ham supporter myself. She was surprised I would even put an Everton shirt on my back!' Joshua Jones pops the question to girlfriend Millie Richardson. Completed in 1926, the two-tier steel frame and wooden floor stand was designed by Archibald Leitch, the go-to stadium architect for the age. The upper tier was seated, with terracing below, a part of the ground called the Paddock. Few changes were made until 1963 when the rear of the Paddock was seated and an overhanging roof was added. The stand is known for Leitch's highly distinctive 'criss-cross' balcony trusses which also act as handrails for the front row of seats in the upper section. Goodison Park is the only stadium with two complete trusses designed by Leitch. Of the 17 he created, only the ones at Ibrox, home of Rangers, at Fratton Park, home of Portsmouth, and at Goodison Park remain. Supporters in the upper Bullens Road Stand; an Everton fan chats to a steward outside a turnstile and fans buy a programme on Bullens Road. Some scouse humour on display on Bullens Road, a bent sign attempts to send away fans on a wild goose chase trying to find their entrance. A sticker of former Everton player Roger Kenyon on a girder, the seats in the lower Bullens Road Stand are screwed into wooden planks balanced on the old concrete terracing. Andrey Seleznev is an Everton fan and member of the Russian Toffees fan club. He lives in Krasnodar in southern Russia. He decided he needed to take his son Roman to the recent Ipswich game. 'It's hard to get flights from Russia right now so I took my car and drive 12 hours to Georgia and then a flight to London and then move to Liverpool so it's a long trip but worth it! I needed to see Goodison before it got destroyed so I could say goodbye to the stadium. I came here for the first time 20 years ago, we played against Man Utd and we won 1-0, Duncan Ferguson scored and it was unbelievable! I love it here so much, so I did my best to get the visa and collect the money for this trip. I want to show Goodison Park to my son. He's not a big fan of football, he's good at mathematics but I needed to show this stadium to him!' Andrey Seleznev (right) and his son Roman, who live in Krasnodar, pose with Russian Toffees stickers on Goodison Road. St Luke's is a church in a very unique position, nestled in the corner between the Gwladys Street Stand and the Main Stand. In the past you could climb onto its roof and have a great free view of the action on the pitch. One year a very drunk fan somehow got up there and, while clinging on for dear life, accidentally knocked a crucifix off the parapet, and had to be taken down by firemen on a turntable ladder. Nowadays that view has been blocked off and St Luke's is more famous for its church hall where on matchdays the Everton FC Heritage Society puts on a huge display of memorabilia. Upstairs there are numerous stalls selling a treasure-trove of everything Everton-related. The blue painted sign for St Luke's Church and the 'Holy Trinity' statue outside St Luke's Church commemorating the famous Everton players Colin Harvey (facing), Howard Kendall and Alan Ball who helped the club to the 1969-70 league title. The Everton memorabilia sale upstairs in St Luke's Church (above) and Derek Temple, the former Everton and England forward, prepares to have photos with fans and a replica FA Cup. The decorated stairwell inside St Luke's Church and a display of images of Everton great Dixie Dean in St Luke's Church. If you cut married couple Jayne and Steve Jones, they would bleed blue; if you want to know anything about Everton and Goodison and what it means to the fans, they are the people to ask. Having both been born in Liverpool, they eventually moved slightly north where they founded and now run the Croston Blues fan club in a Lancashire village. You can guess the name they gave their house there – it begins with a 'G' and ends in a 'N'. They are also active volunteers for the 1878s (named after the year the club was formed), the group which has organised the flags and banner displays seen at the ground this season. Jayne remembers her first visit to Goodison: 'I was here when Bob Latchford scored his 30th goal and the reason I was here was because they used to open the gates at the end and I couldn't afford to go at the time, I was so young. I came in right at the end and watched his 30th goal being scored. I snuck in without paying and that was my first time.' Concerned by the apparent lack of successful goal scorers, a national newspaper offered a £10,000 prize to the first man to score 30 league goals in a single season. On 29 April 1978, the last day of the season, a double against Chelsea at Goodison Park helped Latchford reach that total, secure the money and write himself into Everton folklore. Steve's first game was in 1963, the final match of the season, when Everton beat Fulham to win the First Division title. 'The captain Roy Vernon scored three and my dad's idol Alex Young scored one. All that I can remember, I was in the paddock standing on a little wooden box that my dad made, Alex Young got the ball in front of me and this feller near me shouted: 'Show 'em your arse Alex!' and as a young kid I didn't know what it meant, I just thought it was weird. It was only years later that I really understood.' Steve and Jayne Jones, founder members of the Croston Blues fan club, sit in their seats. Steve has watched a game from every stand in the ground accompanied at different times by his father, brothers and sons. Now he sits next to Jayne, who has had the same seat in the middle deck of the Main Stand for 35 years. 'I've sat with almost the same people for all that time,' says Jayne. 'A few have changed as their season tickets change but they are all my friends. When we came back after Covid I got Everton cakes made to give out to everyone. Same at Christmas, I get cakes for everyone. The really sad thing is I'm not going to see them again. There's people like Stan who just sits there and shouts 'Referee!' and he gets louder and louder as the game goes on – I swear to God he's got a bottle of brandy going in his hot drink. It's just characters like that. All those people who are around me, they're my friends but I haven't got their contact details and I'm not going to sit next to them again. It's going to be totally alien sitting with different people.' Steve adds: 'My memories of the ground? Well, it's the biggest part of my life, Everton and Goodison Park. When my dad died, we tried to get his ashes on the pitch but were told all the plots were taken up. We still wanted to do it and it was the end of the season and my two brothers and one of my lads stayed on after the match until everyone had gone. We were looking at the stewards walking up and down and were right down at the front. In the end I said to a steward: 'Excuse me mate, I've got my dad's ashes here and I just want to sprinkle them, can you just give us five minutes,' and he said: 'Yes, no problem,' and just turned and walked the other way. The four of us jumped up, sprinkled the ashes, had a few minutes and jumped off. It's a sacred place in that, at least for me. 'Family is a big thing for me because I was told I'm an Evertonian. I had no choice, my dad's dad was an Evertonian, that was it, there was never any choice, we just went along with it. Remember Penguin biscuits, all different colours, red, blue, yellow, green? My dad – pure theatre – we'd be at the dinner table, he'd say: 'We've got Penguins for afters,' he'd open the packet, he'd get the red ones and throw them over his shoulder and say: 'Don't you ever eat them, you'll kill yourself.' He'd go: 'What colour do you want?' so me and my brother, we'd always have the blue ones. Nothing's changed, we bought a bag of pegs last week – I threw all the red ones in the bin, it's mental.' Different generations of fans inside and outside Goodison Park. In 1994 Everton had a great escape on the final day against Wimbledon. They were 2-0 down after 20 minutes, then scored three goals to narrowly avoid relegation from the Premier League. Steve was in the Park End with his father. 'Never run on the pitch unless you play on it,' Steve's father had always told him. 'Everyone was running on after Wimbledon, so I asked my dad: 'Do you want to go on the pitch with them?' 'Come on,' he said, and we walked on. I asked him that night: 'You know those red Penguins, whatever happened to them?' And he said: 'When you went to bed, me and your mum ate them!'' Jayne has a plan in place for the final game on Sunday. 'I'm bringing my dad, I've continued to buy him a season ticket, even though he lives 300 miles away and he's 86. I'm going to bring a hip flask and I'm going to hide it. At the end of the game, I'm going to sit here with my dad and Steve and gaze around, sipping from my flask. I'm dead lucky because I can bring my dad to the last game, there's so many people, Steve included, who have that affinity with the actual ground because of people they've lost who've been part of their life and part of the memories.' Steve says quietly: 'At the end of the game, I'll just sit there and take it all in. I'll be thinking about my dad, my brothers, my son, all those people that I have been with here.' Plaques dedicated to deceased fans at the Park End of Goodison Park. Dashing into the match against Liverpool in February, an Everton fan carries a cardboard cutout of a man wearing a blue scarf and hat. 'It's my dad, he passed away three years ago. I promised I'd take him to the final derby at Goodison.' Rumours abound among the Goodison fanbase regarding whether supporters will try to take their seats home with them after the Southampton game. Everton have announced that current season ticket holders can buy their seat backs, 'elegantly packaged' with a certificate of authenticity in a presentation box for £100. Apparently ingenious fans have been bringing plasticine into recent games to make precise moulds of the screws holding the seats in place, so they know exactly the right size tool to bring with them. As Jayne says: 'Some might think they deserve that seat they have spent 30 years in.' But Steve cautions: 'You might get the odd one or two but Everton have said that it will be a criminal offence. Some might try but you can't come in with an angle-grinder can you?' Tiles in the toilets have already started to disappear. Alternative souvenirs to removing parts of the ground are available, for example, a construction brick replica of the stadium, and for children, a replica of the 'Echoes of an Era' top the players wore ahead of February's Merseyside derby. Situated behind the goal at the north end is another Archibald Leitch designed double decker stand, originally opened in 1938. The lower tier is home to the club's most vociferous support. Known as the Street End or Popular End, the home side traditionally like to attack towards it in the second half of games. Home fans in the Gwladys Street end just before kick-off during the final Merseyside derby at Goodison Park, an internal stairway in the stand. The view from the odd seat in the lower Gwladys Street end could be better. Fans in the lower Gwladys Street end make the most of the May sunshine. A picture on a concourse at the Gwladys Street end, fans celebrate after Everton's first goal against Liverpool. Paul Cookson is the Poet in Residence for the National Football Museum, and just happens to be an Everton fan. He grew up in Preston but, having relocated from Lancashire to the East Midlands, he is unable to go to every game at Goodison. However, he is still a passionate fan and his feelings towards the ground are undiminished. 'I can't exactly remember the first match I saw at Goodison, my dad took me to lots of grounds in the north but we came to Everton more than any others. 'After that, I remember coming to games on my own on the bus. As a 10-year-old in the early 70s, we weren't allowed to stay up late to watch Match of the Day. Just to be at a stadium where real football was taking place and to see the people that you got on football cards or on your Esso coins or in your Shoot magazine. To come along, be part of a crowd and to actually see players I'd only occasionally seen on the telly, that was so exciting. It's the scale of it, you're a small person with big people and you're a part of something bigger than yourself and you're all here for the same reason. Paul Cookson, the poet in residence for the National Football Museum, writes in his notepad at the top of the players' tunnel. Having written countless football poems, including many about former Everton players, Paul knew he had to produce something to mark the end of an era at Goodison. 'Poetry has many purposes but one is to reflect and capture a mood. In this way, the poet is a mirror that reflects on behalf of the many but perhaps from a different angle so that your words add something new as well. 'With this poem I wanted to try and sum up the feelings of fans regarding the special place that is Goodison, its community presence, absolute warmth and friendliness. A place we are all welcomed. Yes, it's about Goodison Park - but it's also about how every fan feels about their ground and their team. That place of continuity, that solid reassuring constant in ever trying times.' This is the place where dreams all start The place where we all play our part The place that always leaves its mark The place forever in our heartOur place – Goodison Park Our place – Goodison Park This place where gods trod hallowed turf Walked on water, down to earth Strode among us, proved their worth This place we pray, this place we curse Hope for the best, fear the worst Where we all fell in love at first This place forever in our heartOur place – Goodison Park Our place – Goodison Park Celebration, tense relief That tests our faith, our belief A place of joy, a place of grief The agony, the ecstasy The magic and the misery But still the only place to be This place forever in our heartOur place – Goodison Park Our place – Goodison Park School of science, dogs of war We've seen it all and much, much more Win, lose or draw, we know the score Memories we hold so dear The goals live on so crystal clear We all know just why we're here This place forever in our heartOur place – Goodison Park Our place – Goodison Park The romance of the history and everything these stands have seen Rooney, Kendall, Harvey, Ball, The Golden Vision, Dixie Dean Every hero, legends all, in royal blue on emerald green This place forever in our heart This place forever in our heartOur place – Goodison Park Our place – Goodison ParkWe call home – Goodison Park Since the Covid lockdowns Paul has written and published a new poem every day. You can find these @paulcooksonpoet on X or Poet Paul Cookson on Facebook. The first 1,000 are available in two hardback collections: The Man Who Launched A Thousand Poems Volumes 1 & 2, published by
BBC News
12-03-2025
- Entertainment
- BBC News
'Time to say goodbye and start making new memories'
Former professional boxer and proud Everton fan Tony Bellew speaks to fellow Blues supporters about the transition from Goodison Park to Bramley Moore on The One meets Elle, a tour guide who is the third generation of her family to take people around Everton's home stadium and also takes in the first test event at the shiny new ground. Watch The One Show on BBC iPlayer
New York Times
18-02-2025
- Sport
- New York Times
Everton's new £760m stadium: A brilliant and breathless first night
Two hours before kick off on Monday evening and the strains of Elton John's 'I Guess That's Why They Call It The Blues' can be heard from The Bramley Moore pub, which sits immediately opposite Everton's new ground. It is less than a week since the same song was belted out by supporters following the club's dramatic 2-2 draw with city rivals Liverpool in the last Merseyside derby, and this time it acts as a bridge between old and new. Advertisement Goodison Park, Everton's home of 133 years, is soon to be replaced by the state-of-the-art facility — known solely as The Everton Stadium for now while the club seeks a naming rights partner — on the city's waterfront. The Bramley-Moore pub has had a fresh lick of paint, Everton blue replacing green in anticipation of the ground's grand opening in August. Before that, there are three test events to complete for security purposes. All of a sudden, it is starting to feel very real for Everton and their supporters. 😮💨 — Everton (@Everton) February 17, 2025 This was a momentous, historic night for the club, witnessed by a crowd of 10,000 people including representatives from new owners The Friedkin Group (TFG), club legend Peter Reid, and Everton-supporting boxer Tony Bellew, the latter sat in the row immediately behind the assembled media. Bellew was vocal throughout the game, a 2-1 defeat for the club's under-18 side against Wigan Athletic, and was keen to see someone from manager Keith Southern's side score the first goal at the new stadium. That honour instead went to Wigan's Harrison Rimmer, who held up six fingers after scoring, an apparent reference to rivals Liverpool's European Cup wins, although 16-year-old Ray Roberts converted a late penalty to become the first Everton scorer at the new stadium. Some in Southern's squad had turned down international call-ups, such was the prestige of the occasion, but the football was not the main focus of the night. Three-and-a-half years ago, the site that now houses this stunning development was little more than a disused dock in a part of Liverpool in urgent need of fresh impetus. It has taken 480,000 cubic metres of sand, dredged from the nearby Irish Sea, and £760million (£960m) worth of investment, but Everton are nearly there. What started as something of a pipe dream three decades ago, when they first looked at moving, will soon become reality. Advertisement The new stadium is magnificent — an architectural and financial feat. It is somehow futuristic and steeped in the industrial, maritime history of the area, as American architect Dan Meis originally envisaged. Meis told The Athletic that he wanted to create the feeling of the new stadium having 'emerged out of the dock' and had taken some inspiration from Baltimore's Camden Yards, the home of Major League Baseball's Orioles. He and Everton have honoured the history of the site, preserving the Grade II-listed dock walls and restoring the Hydraulic Tower, also Grade II-listed, at a cost of around £55m. The long South Stand concourse, which stretches the full width of that part of the ground, looks directly onto Liverpool's waterfront and city centre, roughly a mile south. There can be few better views of its kind in Europe. For the purposes of Monday's event, only the 14,000-capacity South Stand, Everton's version of Borussia Dortmund's Yellow Wall, was open. Media will be housed at the top of the West Stand in future but were afforded the opportunity to experience the scale of the new structure and its steep gradient. Supporters stopped to take pictures and videos after walking up the steps from the concourse to their seats, marvelling at the views, while many, including The Athletic, were out of breath after walking right to the very back of the stand. Photos do not come close to doing it all justice. Every seat has a clear, unobstructed view of the pitch and even on the back row, it feels like you are hanging over the players below. That is by design — Meis was tasked with ensuring the vocal and intense atmosphere of Goodison could be brought across to the new waterfront facility and felt the steep gradient would be essential in doing that. This was The Athletic's first visit to the stadium — other scheduled visits did not quite come off — and at times it felt like a fever dream. After the difficulties the club has had financially and on the pitch over the past five years, it will have been overwhelming and emotional for many. It has been a struggle to get here. There have been numerous other botched attempts to build a new stadium over the past 30 years, but even on this project alone, there have been substantial hurdles to overcome. The list is extensive: the Covid pandemic, Russia's invasion of Ukraine and the geo-political instability in that part of Eastern Europe and elsewhere, inflation, and the club's perilous financial state. Advertisement Everton's financial plan had to change multiple times. First from a senior debt package to a combination of equity from former owner Farhad Moshiri and a naming rights partnership with Alisher Usmanov's USM Holdings and then, finally, when Usmanov was sanctioned following the war in Ukraine, a series of short-term, often high-interest loans to get it over the line. So many have helped make this dream a reality, including Moshiri and new owners TFG, and it has been a scramble to make the sums add up. As with any new build, it will take a while for this to properly feel like home. A stadium is nothing without the shared history and experiences of those who frequent it regularly. But this was a good start. There were boos for Rimmer after his celebration and again for the officials at certain points in the match. There was the familiar Goodison shout of 'Come on Blues, these are s****'. Some things will never change. There is still much to do. Two test events, yet to be announced, remain, while there is the potential of a pre-season friendly. Everton are still completing the internal fit-out in parts of the stadium, including the corporate lounges. The pitch that was laid for Monday's game is only temporary and will be replaced at the end of the season. The broadcast setup for the live YouTube stream of Monday's game, viewed by 330,000 people at the time of writing, is still being refined. New catering partner Aramark, whose portfolio includes Atletico Madrid, Berlin's Olympiastadion, and Philadelphia Eagles' Lincoln Financial Field, among others, has promised to make it the best stadium for food and drink in the country. On Monday, concourse kiosks sold blue donuts featuring the Everton crest, salt and pepper chicken and matchday staples such as pies and sausage rolls. Led by culinary director Adam Bateman, who has previously worked as head chef at a Michelin-starred restaurant in Verbier, Switzerland, the group is still refining its offer and pricing. Advertisement There are infrastructural questions for the local authorities to answer, too. A fanzone unveiled by the City Region Combined Authority at the nearby Sandhills station has been widely mocked for being too basic. There were some reports from supporters on Monday that the crowd control measures in place at the station did not seem to prevent over-crowding. The local council has brought in parking restrictions in a bid to ease congestion, but the strain placed on local transport services is something that will almost certainly have to be considered and readdressed, particularly with the new Everton Stadium scheduled to host Euro 2028 games. Officials working on behalf of the local authority insist that the Sandhills fanzone was just the first phase of the development. This is a part of the city that experienced hard times in the post-industrial era. Some new bars have opened, while there are plans for boutique hotels, but the hope is that Everton's new stadium can be a catalyst for growth and regeneration. And for a new and improved Everton, too. The overriding sense on Monday was of fresh momentum for a club that has spent too long in the doldrums. There have been occasions when supporters have feared where Everton would be by the time the new stadium was completed, but with results improving under manager David Moyes, new owners in situ and the stadium almost ready to open, everyone can start to look forward with optimism. A bold new dawn awaits for Everton and the sense of anticipation is palpable.
