
TAG and Harmonic enhance real-time monitoring for VOS360 at NAB
At the 2025 NAB Show, the companies will demonstrate a complete end-to-end streaming workflow
TAG Video Systems and Harmonic have announced a strategic collaboration aimed at showcasing the seamless interoperability of TAG's Realtime Media Platform with Harmonic's VOS360 Media SaaS. This partnership is set to provide broadcasters and content creators with enhanced real-time visibility and control over their video workflows while delivering significant cloud cost savings. The companies will present their joint solution at the NAB Show 2025 in Las Vegas.
Harmonic's VOS360 Media SaaS is a cloud-native platform designed to simplify the creation, management and delivery of high-quality broadcast and streaming content across linear, live and on-demand channels. The integration of TAG's Realtime Media Platform extends VOS360's capabilities by offering users real-time visualisation and comprehensive monitoring of over 500 parameters. These include advanced stream analysis, SCTE 35/104 ad insertion verification, multiviewing, and precise latency measurements, ensuring superior quality of service.
At the NAB Show, the companies will demonstrate a complete end-to-end streaming workflow, covering live stream ingest, playout, transcoding, packaging, origin, server-side ad insertion, and CDN distribution. TAG's platform will monitor and visualise the entire process in real-time, providing in-depth video analysis and latency tracking at each stage. The demonstration will highlight SCTE-35 marker validation, real-time video visualisation and detailed latency reporting. The workflow will feature SRT cloud uplink and MPEG-DASH/HLS distribution, demonstrating the cloud-agnostic flexibility of both solutions across any cloud or hybrid infrastructure.
Golan Simani, Director of Cloud and Tech Operations at TAG, said: 'This partnership provides a complete solution for today's complex streaming environments. Integrating our real-time monitoring and multiviewing platform with Harmonic's VOS360 Media SaaS empowers users with the deep visibility and control needed to provide exceptional quality and maximise revenue.'
Gil Rudge, Senior Vice President, Products and Americas Sales, Video Business at Harmonic, added: 'We're thrilled to partner with TAG to further enhance VOS360 Media SaaS with real-time multiviewer capability. This collaboration gives our customers a powerful toolset for real-time stream analysis, visualisation, and latency monitoring, enabling them to cost effectively deliver outstanding streaming experiences with confidence.'
Visit TAG at booth W1757 and Harmonic at booth W2821 during the 2025 NAB 2025 Show.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Campaign ME
7 days ago
- Campaign ME
Alive > Automated: The case for living brands in the age of artificial everything
Albert Einstein once said, 'The intuitive mind is a sacred gift and the rational mind is a faithful servant.' Intuition – that unexplainable gut feeling, the spark that seems to come from nowhere – is central to human creativity. It can't be reasoned or replicated. It's not efficient or logical. But it's often where our best ideas come from. In a world shaped by automation and algorithms, something is getting lost: the human voice. AI can mimic human creativity, analyse data, and generate content with remarkable speed – but it doesn't dream or feel. It can assist, enhance, even surprise – but it can't create meaning. That remains a deeply human act. This isn't a call to reject AI – it is a valuable tool – but we must stay grounded in what makes us human. To collaborate with AI, without surrendering the wheel. Because the brands that truly endure aren't the most polished; they're the ones that feel alive. The AI mirror We don't always know where our creative ideas come from, but we do always know where the ideas of AI come from: us. As philosopher Shannon Vallor writes, 'It is these machines that now tell us the story of our own past, and project our futures. They do so without living even one day of that history, or knowing a single moment of the human condition.' A resurfaced interview with Studio Ghibli's Hayao Miyazaki went viral after the rise of AI tools that mimic his art. When shown an AI-generated animation of a grotesque figure dragging itself by its head, he recoiled: 'Whoever creates this stuff has no idea what pain is… I feel this is an insult to life itself.' His response raises a critical point: can AI, which has never felt pain, ethically depict emotion? In branding, this matters deeply. Emotional storytelling is a powerful tool for brands – but when that emotion is manufactured, it risks being manipulative, even exploitative. It becomes a performance of a feeling. Perfectly imperfect AI produces flawless output – but perfection isn't impressive anymore. It's expected. What truly captivates us now is imperfection: the unique fingerprint that says 'a human was here.' Mark Schaefer, in Audacious: How Humans Win in an AI Marketing World argues that while AI will reshape business, it's up to humans to 'own crazy' – and take creative risks. The human advantage lies in bold storytelling and the unpolished emotional nuance that only we can offer. As Deepti Velury, Global COO of Tag, puts it: 'The core of humanity is having beauty and imperfection together'. We want real Algorithm-driven feeds have trapped consumers in a loop. Everything feels relevant, but nothing feels surprising. Now, consumers are craving realness. This is an opportunity for bold, authentic brands. Take Oatly, known for its quirky, anti-corporate tone that feels human and unfiltered. Or Liquid Death, that built an entire brand on satire, poking fun at wellness culture and packaging water like a hardcore energy drink. It's absurd, unexpected – and consumers love it. These brands don't follow trends – they interrupt them. That's how we escape the loop. By creating work that doesn't necessarily align with data, but resonates emotionally. The kind of work that makes someone pause and feel something unexpected. Let brands live So where do we go from here? How can brands stay human – and stay relevant? The answer lies with living brands — ones that evolve, and, above all, feel. These aren't just businesses with clever slogans. They listen and reflect the realities of the people they serve. Much of what makes culture meaningful is intangible – feelings, memories and instincts. AI might recite facts about love or grief, but like Will in Good Will Hunting, it doesn't know them. As Robin Williams' character reflects: 'I'll bet you can't tell me what it smells like in the Sistine Chapel'. The same can be said of AI; it can catalogue every detail, but it will never feel the air inside. That feeling – that ineffable sensory detail – is the thread that connects us to meaning. Living brands stand as a counterforce. They remind us of what it means to feel something. And we carry the responsibility of representing that messy, passionate truth with care, courage, and humanity. By Mark Rollinson, Chairman, All About Brands


Al Etihad
10-04-2025
- Al Etihad
Abdulla Al Hamed reviews global media, tech trends at NAB Show 2025 in Las Vegas
10 Apr 2025 20:51 LAS VEGAS (WAM) Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office and Chairman of the UAE Media Council reviewed the latest global trends in the media, entertainment, telecommunications, and transformative technologies sectors during his visit to the annual NAB Show 2025, the ultimate destination for media, entertainment, and technology annual event is organised by the National Association of Broadcasters (NAB) and held at the Las Vegas Convention Centre in the United States of America from April visit aimed to strengthen international partnerships and explore the latest technological advancements and digital solutions, with the goal of equipping the UAE's media ecosystem with cutting-edge technologies and advanced applications that reinforce the UAE's global leadership in the media the event, Abdulla Al Hamed met with Curtis LeGeyt, President and CEO of the National Association of Broadcasters (NAB); Karen Chupka, General Manager and Executive Vice President, of NAB; and Renard Jenkins, President and CEO of I2A2 Technologies, Labs and Studios. These meetings took place on the sidelines of the NAB Show discussions focused on enhancing cooperation between the Building Responsible Information, Dialogue, and Global Exchange (Bridge) platform and the NAB, as well as with the NAB Show itself. Abdulla Al Hamed emphasised the importance of such collaboration in opening new horizons for knowledge exchange and content development that aligns with the rapidly evolving global media meetings also explored potential partnerships in media innovation, digital transformation, and boosting technological capabilities in content production and distribution. Further discussions addressed the adoption of artificial intelligence and advanced analytics in the development of modern media infrastructure. Additionally, Abdulla Al Hamed toured several pavilions participating in the NAB Show 2025, where he reviewed the latest software, equipment, and technologies related to media, publishing, production, broadcasting, and advanced AI applications.


Sharjah 24
07-04-2025
- Sharjah 24
SBA's delegation visits NAB Show 2025 in Las Vegas
The delegation included key members such as Salman Al Askar, the Director of Broadcast Technology; Khaled Al Shehhi, the Director of Engineering at Al Wusta Channel; Saud Issa, the Director of Technical Operations; and Rashid Al Tunaiji, the Head of Broadcast Technology at Al Wusta Channel. During their visit, they explored various exhibition areas featuring a range of international media and broadcasting companies. They learned about the latest trends and advancements in the field, including new digital tools and innovative technology. The trip was a great chance for the delegation to gain fresh insights into the future of media, focusing on high-quality broadcasting, smart production techniques, and the use of digital systems in newsrooms and broadcast studios. They also met with representatives from major companies to discuss potential collaboration, share knowledge, and explore future partnership opportunities that could help in enhancing the authority's development goals. Attending a prestigious event like the NAB Show is important, as it serves as a global stage for showcasing new ideas and technologies. The event features various seminars and workshops that tackle key topics and emerging trends in the media industry. For the SBA, participating in such exhibitions is not just about technical advancements; it's about investing in knowledge, improving skills, and strengthening Sharjah's presence in the global media landscape. The authority emphasizes that their involvement in such events is essential for their ongoing pursuit of excellence. By continuously updating their technology and improving their staff's skills, they aim to enhance the quality of content offered across their television channels and radio stations. The Authority believes that engaging with leading global platforms that influence the future of media is crucial for maintaining its leadership and innovation in the Arab world. world.