Can GCPL Chase 'Wild Success' In FY26?
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Godrej Consumer Products Ltd (GCPL) is chasing wild success. Has it been successful? "If we want to be wildly successful, market-level growth is not enough. We must move faster, be more honest about what's not working, resist blaming the macro too easily, and relentlessly strengthen execution—all while staying true to the Godrej Way, where high performance, deep principles and joyful leadership come together," said Nisaba Godrej, executive chairperson, GCPL.
In FY25 GCPL recorded a two percent revenue and two per cent EBITDA growth, compared to the previous year. In India, a sharp spike in Palm oil prices disrupted soap margins in the second half. GCPL made the deliberate choice not to compromise long-term plans, even if it meant taking a hit in the short term. "We also expected stronger growth in household insecticides, especially with the launch of RNF, our new, more effective molecule. Deodorants underperformed too. We've since taken a hard look at execution in these categories—and the impact of those changes is reflected in our stronger Q4 results in these categories," she said.
In India, GCPL delivered five percent volume growth, which was below expectations, largely due to a sharper-than-anticipated consumption slowdown in the second half. However, few of its brands, such as Godrej Aer continued to grow well. Fab, the new liquid detergent brand, crossed INR 150 crore topline in its first year. In just over a year, Fab has hit INR 250 crore in annualised revenue run-rate (ARR), with a growth trajectory resembling that of a digital-first brand. This will likely be a multi-year growth engine and help GCPL build leadership in a large, under-penetrated category. Goodknight Incense Sticks have also been a big success. Incense sticks is now a INR 100-plus crore business with eight percent market share, and 50 percent share in outlets where it is distributed. Godrej Ninja, the entry into pet food, is a new launch aimed at improving revenue. The category is still nascent but poised for high growth over the next two decades. GCPL is building Ninja patiently—with strong consumer insight, responsible marketing and long-term brand building.
Furthermore, the company invested INR 500 crore each in Greenfield facilities at Chengalpattu in Tamil Nadu and at Malanpur in Madhya Pradesh. "Our growth model for India has three pillars. First, profitable share gain in soaps, where we have sharpened our focus on mix and margins. Second, a turnaround in household insecticides, where we are addressing the challenges of format downgrades. And third, expansion into future-facing categories—under-penetrated spaces like air care, liquid detergents, hair colour, body wash and sexual wellness," said Sudhir Sitapati, CEO & MD, GCPL.
Internationally, margins improved significantly—Africa, the US and the Middle East reached 15 percent EBITDA after simplification and restructuring. This sets the stage for more in FY26, especially in Chile. Meanwhile, products like Pocket (both Aer and Stella), Shampoo Hair Colour (both NYU and Issue) and Goodknight Liquid Vaporiser are scaling rapidly, contributing INR 400 crore to international sales in FY25—a 58 percent two-year compound annual growth rate (CAGR). Indonesia grew volumes at six percent, in line with the company's expectation but attaining profitability was a challenge.
The company's 2040 vision is bold, and it has a sharp Total Addressable Market (TAM) strategy. "Its beginning to play out—through our acquisition-led entry into deodorants, our foray into pet food with a new brand and our expansion into mass liquid detergents. To me, building a wildly successful GCPL means putting people and planet alongside profit—every single day—to create a legacy that endures for generations. GCPL is focussed and committed to delivering a strong performance in FY26, while continuing to shape our future ambitiously," Godrej added.
The focus for fiscal year 2026 is clear: fewer, bigger, better bets that can drive scale, margin, and future readiness. One of the top priorities is reshaping the deodorants category. "Our approach will be to rewire the price-pack-channel configuration, introduce more relevant innovation and invest in building brand equity instead of discount-driven sales. We are taking a more first-principles approach to a category that has strong long-term potential but needs fixing," explained Sitapati.
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This unique innovation has provided the Solana network with high bandwidth and very low transaction costs. The platform processes thousands of transactions per second. Ripple relies on a blockchain called the XRP Ledger, which records all transactions involving XRP. The ledger has its own unique consensus mechanism called the XRP Ledger Consensus Protocol, which is capable of approving transactions even if some participants do not act appropriately. Solana can process thousands of transactions per second, due to its unique POS consensus mechanism that relies on POH. At the time of this writing, the network was processing roughly 3,750 transactions per second, according to the Solana homepage. Ripple, on the other hand, can process 1,500 transactions per second. Both Solana and Ripple use smart contracts, although they are used for different purposes. Solana is a platform for decentralized applications or dApps, and its smart contracts are called 'programs.' Users can harness these contracts by executing transactions that contain instructions telling them what to do. Ripple smart contracts are different in that they allow participants to make transactions without a centralized intermediary. Ripple smart contracts work by holding funds in conditionally held escrows. Once the needed conditions are met, the escrows release the relevant funds. Asset Adoption There is more than one way of measuring a digital asset's adoption, with one of those being transaction volume. As mentioned, the Solana network can process roughly 3,750 transactions per second. Figures for XRP transactions on the Ripple network came with a monthly cadence, and the network processed more than 10 billion XRP transactions every month between July 2024 and July 2027, according to XRPSCAN figures from The Block. If one wants to evaluate SOL and XRP as speculative assets, they can look at the total market capitalization of these digital currencies. 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This represented a gain of more than 28,000%. Some analysts have predicted that under certain conditions, the SOL token could surpass $1,000 by 2030, according to a Benzinga article. More specifically, this price forecast is based on Solana's ability to scale successfully while avoiding security issues. However, other market observers are less bullish, voicing their concerns about Solana's repeated network failures and competition from rival platforms like Ethereum. Regulatory Challenges And Risks The regulatory environment is still far from mature, and this creates uncertainty for both SOL and XRP. In July 2025, the crypto community lauded the approval of the Guiding and Establishing National Innovation for U.S. Stablecoins Act (GENIUS Act), the first piece of federal legislation specifically written for cryptocurrencies. However, policymakers have a long way to go, as U.S. lawmakers were considering both the CLARITY Act and the Anti-CBDC Surveillance State Act at the time of this writing. As of now, the extent to which the U.S. Securities and Exchange Commission (SEC) and Commodity Futures Trading Commission (CFTC) have jurisdiction over digital currencies has not been clarified. More specifically, the CFTC has asserted that it has jurisdiction over virtual currencies under the Commodity Exchange Act, a claim that has been upheld in federal court. However, the SEC has previously taken action against those involved with certain digital currencies. The CLARITY Act is meant to shed some light on exactly where the jurisdiction of these two government agencies lies. In 2023, the SEC filed a lawsuit against Coinbase and in which it claimed that SOL was an unregistered security, according to CoinDesk. The Solana Foundation, a nonprofit whose website describes it as being 'dedicated to the decentralization, adoption, and security of the Solana ecosystem,' disagreed with this assertion, claiming that SOL is not a security. The regulatory status of XRP is complicated. In 2023, a federal judge ruled that Ripple's sales of XRP to institutions did in fact represent sales of unregistered securities. However, the same judge decided that Ripple's sales of XRP through exchanges did not represent sales of securities. At the time, the judge fined Ripple $125 million, according to CoinDesk. While Ripple had previously stated that it planned to appeal, CEO Brad Garlinghouse stated in June 2025 that 'Ripple is dropping our cross appeal, and the SEC is expected to drop their appeal, as they've previously said.' This should leave the current ruling, along with the $125 million fine, in place. Real-World Use Cases XRP is meant to provide liquidity for those looking to send money from one place to another. A good use case for these is remittances, where an individual might send money to their relatives overseas. By using XRP, a user can make a cross-border payment that will settle quite quickly. The XRP token can also be used as a bridge currency, making it so that parties can make a transaction using two different fiat currencies without going through a centralized intermediary like a financial institution. The XRP token is also used to pay for transactions that take place on the XRP ledger. SOL has many use cases. For starters, it is the native digital asset of the Solana network, and as a result, users harness it to pay the network's transaction fees. Some of these rewards then go to validators. Another use case of SOL is staking. Users can stake their SOL in order to contribute to the security of the network and also earn rewards by doing so. Past that, holders of SOL can use the token to vote on potential network upgrades. Investment Potential Both SOL and XRP have experienced some very impressive upside during their lifetimes. Past that, analysts have made some very bullish predictions about how much the two digital tokens could appreciate. As stated earlier in this article, one prediction contained on the Binance website indicated that XRP could be worth over $4 by 2030. A separate panel of experts, whose input was featured in a Benzinga article, stated that XRP could reach $5.81 this year. Analysts have also supplied bullish predictions for SOL, with market observers stating in a Binance article that it could surpass $180 this year and $230 by 2030. Which Is Better For Long-Term Investors? Investors should keep in mind that both XRP and SOL are speculative assets. They are not like stocks, which represent ownership rights in companies that generate revenue and earnings. They also don't make regular interest payments like many bonds. In other words, interested parties cannot perform fundamental analysis on XRP and SOL the same way they would analyze shares of stock (or bonds). Nobody knows what the future will hold. However, investors may want to keep in mind that SOL is the native digital asset of the Solana blockchain, which has benefited from significant activity over the years. In 2024, more than 80% of decentralized exchange (DEX) transactions took place on the Solana network, according to a Helius report. Further, during the first five months of this year, close to $900 billion' worth of DEX trading volume took place on this network. Ripple, on the other hand, has been relevant for over a decade. Ripple first came into existence in 2012, and its native token has therefore been around longer than Solana's SOL, as Solana first became available to the public in 2020. Ripple's XRP also benefits from a robust community, which has some very enthusiastic supporters. The engagement this token receives on platforms like X (formerly Twitter) is a testament to how much support it has. Bottom Line Investors considering XRP and SOL need to remember that while these two have both generated significant visibility and some very compelling gains over the years, they are both speculative assets that do not produce income, revenue or earnings. Risk is inherent to investment, and it is difficult to reliably predict how these digital assets will perform in the future. At the same time, investors should remember that if the entire crypto space continues to draw investment and rise in value, SOL and XRP could both continue to appreciate. Frequently Asked Questions (FAQs) Which Has A Higher ChanceOof Mass Adoption, SOL or XRP? Nobody knows for certain what the future will hold. However, if the future mirrors what has happened in the past, Solana's SOL has a better chance of obtaining mass adoption, considering how much traction it has generated during its relatively brief lifespan. Is SOLOor XRP Better For Short-term Trading? Short-term cryptocurrency trading is highly risky and subject to market manipulation, and it would be difficult to name one of these digital assets as better for this particular purpose. Any investors who are considering such activity should perform thorough due diligence. What Are The Biggest Risks For Investing In SOL? SOL is a purely speculative asset, and its price is driven by factors like hype and sentiment. Many have described Solana as an 'Ethereum killer,' and its native token SOL could potentially fall in value if competitor platforms rise in popularity. What Are The Biggest Risks For investing In XRP? XRP is a purely speculative asset, and its price fluctuations are driven by hope and sentiment. The XRP token has generated significant visibility as the native token of the XRP Ledger, and if one or more competitors take the market position of this blockchain, it could cause the XRP token to lose favor and fall in value. Is It A Good Idea To Hold Both SOL and XRP? While diversification, or not putting all your eggs in one basket, is always a good idea, there are many ways to establish a diverse portfolio of digital assets without owning both SOL and XRP. There are thousands of digital assets available, and if investors are considering any of them, they can benefit from conducting thorough due diligence.
