Snow falls just in the nick of time for 2025 American Birkebeiner
"More than just the prestige of having the event and having that recognition, there's a lot of dollars that come in with that," said P.C. Rasmussen, owner of the Lakewoods Resort in Cable.
The Birkie, a cross-country ski marathon since 1973, is inspired by Norwegian lore.
"It's really important for these businesses that have been on a second bad year of outdoor recreation and tourism here in northern Wisconsin," said Ben Popp, executive director of the Birkebeiner Ski Foundation.
Last year's smaller, modified event was tough on businesses along both ends of the course.
"Everyone took a big hit by stocking up, replenishing, gearing up for the 50th only to have a no snow year and warm," said Cindy Smith-Kaner, owner of Riverbrook Bike & Ski in Hayward.
There was no traditional finish on the streets of downtown Hayward. Events took place on a 10-kilometer loop around the Cable trailhead using stockpiled and manufactured snow — something that wasn't possible when the Birkebeiner was last canceled in 2017.
"It was that year that actually prompted us into investing in machine made snow. We've now spent almost $2.5 million investing in that equipment because we know how important it is to have the event here," said Popp.
"They pulled off a miracle last year and everyone was grateful," said Smith-Kaner.
As the largest race of its type, the Birkie brings 12,000 ski competitors and 25,000 spectators from all 50 states and two dozen countries.
"It gets them here longer. They stay here. They eat more. They drink more. They hang out more," said Popp.
On Monday, Hayward business owners got the news they'd been hoping for: the Birkie will finish along the downtown streets.
"Up here in Birkie Land we still can pull it off, we can still have good snow. It's magic out there right now," said Smith-Kaner.
Birkie participants should be prepared to see areas of low snow along with some grass and leaves in spots. That's especially true in the last 10 kilometers of the race heading into Hayward.
Birkie week begins Wednesday, Feb. 19 with an open track day.
The full Birkebeiner race is Saturday, Feb. 22.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Wire
8 minutes ago
- Business Wire
Law Offices of Howard G. Smith Encourages PubMatic, Inc. (PUBM) Investors To Inquire About Securities Fraud Class Action
BENSALEM, Pa.--(BUSINESS WIRE)--Law Offices of Howard G. Smith announces that a class action lawsuit has been filed on behalf of investors who purchased PubMatic, Inc. ('PubMatic' or the 'Company') (NASDAQ: PUBM) securities between , inclusive (the 'Class Period'). PubMatic investors have until October 20, 2025 to file a lead plaintiff motion. IF YOU ARE AN INVESTOR WHO SUFFERED A LOSS IN PUBMATIC, INC. (PUBM), CONTACT THE LAW OFFICES OF HOWARD G. SMITH TO PARTICIPATE IN THE ONGOING SECURITIES FRAUD LAWSUIT. Contact the Law Offices of Howard G. Smith to discuss your legal rights by email at howardsmith@ by telephone at (215) 638-4847 or visit our website at What Happened? On August 11, 2025, after the market closed, PubMatic released its second quarter 2025 financial report. In its report, PubMatic's Chief Financial Officer, Steven Pantelick, revealed that the Company's outlook reflects 'a reduction in ad spend from one of [its] top DSP partners.' The Company's Chief Executive Officer, Rajeev Goel, further revealed that a 'top DSP buyer' had 'shifted a significant number of clients to a new platform that evaluates inventory differently' causing significant headwinds. Goel stated, in response to the inventory valuation change, the Company would 'need to do a better job . . . to prioritize across all the hundreds of billions of daily ad impressions that we have, which subset of those impressions that we send to this DSP.' On this news, PubMatic's stock price fell $2.23, or 21.1%, to close at $8.34 per share on August 12, 2025, on unusually heavy trading volume. What Is The Lawsuit About? The complaint filed in this class action alleges that throughout the Class Period, Defendants made materially false and/or misleading statements, as well as failed to disclose material adverse facts about the Company's business, operations, and prospects. Specifically, Defendants failed to disclose to investors: (1) that a top DSP buyer was shifting a significant number of clients to a new platform which evaluated inventory differently; (2) that, as a result, PubMatic was seeing a reduction in ad spend and revenue from this top DSP buyer; and (3) that, as a result of the foregoing, Defendants' positive statements about the Company's business, operations, and prospects were materially misleading and/or lacked a reasonable basis. Contact Us To Participate or Learn More: If you purchased PubMatic securities, have information or would like to learn more about these claims, or have any questions concerning this announcement or your rights or interests with respect to these matters, please contact us: Law Offices of Howard G. Smith, 3070 Bristol Pike, Suite 112, Bensalem, Pennsylvania 19020, Telephone: (215) 638-4847 Email: howardsmith@ Visit our website at: This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and ethical rules.
Business Wire
38 minutes ago
- Business Wire
AVITA Medical, Inc. (RCEL) Investors Who Lost Money – Contact Law Offices of Howard G. Smith About Securities Fraud Investigation
BENSALEM, Pa.--(BUSINESS WIRE)--Law Offices of Howard G. Smith announces an investigation on behalf of AVITA Medical, Inc. ('Avita' or the 'Company') (NASDAQ: RCEL) investors concerning the Company's possible violations of federal securities laws. IF YOU ARE AN INVESTOR WHO SUFFERED A LOSS IN AVITA MEDICAL, INC. (RCEL), CONTACT THE LAW OFFICES OF HOWARD G. SMITH ABOUT POTENTIALLY PURSUING CLAIMS TO RECOVER YOUR LOSS. Contact the Law Offices of Howard G. Smith to discuss your legal rights by email at howardsmith@ by telephone at (215) 638-4847 or visit our website at What Happened? On August 7, 2025, Avita released its second quarter 2025 financial results, revealing 'a six-month backlog in unpaid provider claims for Recell procedures impacted first-half demand.' The Company explained that contractors assigned by the Centers for Medicare & Medicaid Services to determine pricing of the Company's wound care product, Recell, 'neither assigned a price or assigned an inadequate price and failed to adjudicate claims in a timely manner.' As a result, 'claims accumulated from January through June, creating a significant backlog of unpaid claims and inadequately paid claims to providers for RECELL procedures. This lack of resolution created uncertainty among providers regarding payment expectations and timelines, which led to a reduction in RECELL utilization during the first half of the year.' On this news, Avita's stock price fell $1.13, or 21%, to close at $4.25 per share on August 8, 2025, thereby injuring investors. Contact Us To Participate or Learn More: If you purchased Avita securities, have information or would like to learn more about these claims, or have any questions concerning this announcement or your rights or interests with respect to these matters, please contact us: Law Offices of Howard G. Smith, 3070 Bristol Pike, Suite 112, Bensalem, Pennsylvania 19020, Telephone: (215) 638-4847 Email: howardsmith@ Visit our website at: This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and ethical rules.
Yahoo
3 hours ago
- Yahoo
Atletico Madrid agree personal terms with Juventus star but defender rejects exit
Atletico Madrid continue to pursue more signings in the transfer market, with a move for Juventus winger Nicolas Gonzalez looking likely to be their next addition. It has been reported that Diego Simeone is keen for Los Colchoneros to bring in a new option out wide that can take on a defender. One of two further signings seemingly being discussed by Los Colchoneros currently, although previously it was also reported that their business was complete. According to GdS (via Diario AS), Atletico have now reached an agreement on personal terms with the Argentina international. Image via Getty Images / Tribuna Nicolas Gonzalez switch close That information is backed up by Matteo Moretto, who has explained that Gonzalez has a 'foot and a half' inside Atletico Madrid. The Italian journalist does note that Juventus and Atletico are still discussing how to make the deal work, with a gap of €10m on valuation previously reported. It seems the 27-year-old is much closer to heading to Madrid than Nahuel Molina is to leaving it. Nahuel Molina keen to stay despite Juventus interest Both teams were also supposedly €10m apart on a valuation for Molina, but it seems the right-back will not be going to Turin even if they do reach an agreement. Moretto explains (via Objetivo Atleti) that Molina has declined the opportunity to head in the opposite direction. Exits to come at Atletico Madrid? The question is what consequences this could have for the remaining current members of the squad. There has been some suggestion that Alexander Sorloth could move on in the final stages of the transfer market, with Los Rojiblancos open to a move. Beyond the Norwegian, the next forwards that could be in danger of seeing their minutes reduced are Antoine Griezmann and Giuliano Simeone, but both seem improbable departures.
