Burger wars: US fast food giant Wendy's makes Brisbane move
Plans for a Wendy's outlet at the corner of Adelaide and Albert streets in the CBD have been lodged with Brisbane City Council.
The development application by Wendy's Australia shows a blue and red colour scheme – synonymous with the American burger chain – for the vacant building, which was previously occupied by private health insurer Bupa.
McDonald's, KFC, Hungry Jack's – the Australian iteration of US chain Burger King – and Wendy's will all be within 120 metres of each other if the plans go ahead.
A Brisbane store would be the second Wendy's outlet in Queensland after the burger giant opened a branch in January at Surfers Paradise – 40 years after leaving Australia's shores.
Burger King was the first US burger chain to set up shop in Australia, landing in Perth in April 1971. McDonald's golden arches followed eight months later.
Wendy's opened its first Australian outlet in Melbourne in 1982, only to disappear three years later. Now the world's third-largest burger chain is having another crack at the Australian market.
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