Genesis Energy to merge its retail brands into one
Genesis Energy's head office in Auckland.
Photo:
Supplied / Genesis Energy
Genesis Energy is consolidating its three retail brands, Genesis, Frank and Ecotricity, under one unified Genesis brand to simplify its retail business.
Chief revenue officer Stephen England-Hall said the one brand for all customers was part of its long-term strategy to provide a stronger and simpler offer as Genesis looked at more renewable forms of energy.
"Streamlining Genesis to one brand will enable us to efficiently deploy plans and products to best support our customers as the country progresses toward net zero 2050."
He said the changes would reduce duplication and complexity in its customer service, technology platforms and back-office functions, while speeding up the use of new technologies.
The Frank brand would be absorbed into Genesis between June and September, with customers having the choice whether to move or find another supplier.
Ecotricity has been fully owned by Genesis since last November, and its various products will continue to be offered as Genesis looked at long-term options for the business.
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