Abu Dhabi attracts Gushcloud to set up regional HQ, targeting $440bn creator economy
The Abu Dhabi Investment Office (ADIO) said it has entered into a strategic, multi-year partnership with Gushcloud International, a global creator management and licensing company, powered by AI.
Under the agreement, Gushcloud will establish its EMEA and India regional headquarters in Abu Dhabi.
Gushcloud expands to Abu Dhabi
The move will help Abu Dhabi to advance its rapidly growing digital creator economy, besides reinforcing its position as a global digital media hub.
Gushcloud's expansion is projected to generate over 100 full-time jobs across the technology, finance, sales and legal sectors.
The company will also launch a Creator Venture Programme (CVP) aimed at providing funding and business support to both local and international digital content creators, further boosting Abu Dhabi's appeal as a dynamic destination for digital talent.
Badr Al-Olama, Director General of ADIO, said strategic partnerships such as the agreement with Gushcloud reinforce the emirate's vision, reflecting Abu Dhabi's competitive advantages in talent, infrastructure and investment.
Althea Lim, Group CEO and Co-Founder of Gushcloud International, said Abu Dhabi offers a strong ecosystem for digital content creators.
'The city's strategic location and business-friendly environment make it an ideal hub for our operations in EMEA and India.
'This expansion also allows us to contribute to the industry's growth, while tapping into regional talent,' Lim said.
Driving content innovation
In addition to job creation, the partnership will drive IP development in media content, reinforcing Abu Dhabi's position as a leader in cutting-edge content development and digital rights management.
Gushcloud will collaborate with local entities to develop training programmes and internships for students in Abu Dhabi universities, fostering digital media expertise in future generations.
Founded in Singapore, Gushcloud operates across 13 markets and manages a global network of over 100,000 content creators, influencers and celebrities.
As part of its Abu Dhabi expansion, the company plans to relocate senior management to the emirate, which is expected to be Gushcloud's largest international office to date.
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