Latest news with #Gushcloud
Business Times
28-04-2025
- Business
- Business Times
Investing in influencers – Azure Capital partners Gushcloud in fund to support creators, with up to 12.5% returns
[SINGAPORE] The Azure-Gushcloud Entertainment Finance Fund, launched in February 2025, has successfully reached its initial target of raising S$10 million from investors. The fund promises investors a return of 12.5 per cent per annum in US dollars, or 11 per cent in Singapore dollars. Thereafter, returns are fixed at 7 per cent with an additional premium of 0.65 per cent for every 1 per cent change in the US prime lending rate. There is a minimum holding period of one year, and a minimum commitment of either US$100,000 or S$100,000. Distributions are scheduled on a quarterly basis. The fund was jointly launched by Singapore-based fund manager Azure Capital and influencer agency Gushcloud International. It finances Gushcloud's Creator Venture Program (CVP), which aims to provide financial support for digital creators through advances for over one to two years. BT in your inbox Start and end each day with the latest news stories and analyses delivered straight to your inbox. Sign Up Sign Up Using the creator's estimated projected income, Gushcloud can provide advance capital to the creators with a loan to value ratio of 10 to 50 per of the creator's annual earnings. During the contract, all income generated by the creator through brand sponsorships and platform royalties is received by Gushcloud and subsequently settled to the creator. In exchange, the creator management company will act as the creator's business manager, taking control over their professional e-mail and social media inboxes. This allows creators to expand their reach with brand partnerships and enhance monetisation on various platforms. '(This) gives them some form of stability in their jobs ... so they can focus on being creative,' said Terence Wong, CEO of Azure Capital. Wong noted that in looking at the payback period for each investment, the internal rate of return should be in excess of 20 per cent. Though the contract ties the creator down for up to two years, Althea Lim, CEO of Gushcloud International, said: 'In a time like this, where we live in a very uncertain world, most people will take that because that money could go somewhere so positive.' Currently, Gushcloud is working with around 200 full-time creators globally and is focusing on bringing in digital creators who are experts in their subject matter. Lim estimated that subject matter experts on social media platforms such as Youtube are now getting around S$30 per thousand views. 'All platforms are looking for subject matter experts right now,' she added, noting that people prefer to watch videos to gain understanding on a topic. She observed that the creator economy – currently valued at around US$250 billion – is projected to reach close to US$500 billion by 2027. 'The economy is immense', said Lim. 'I think the ... data that scares and excites us is that six out of 10 kids under 12 today desire to be an influencer, a content creator or a YouTuber.' Lim noted that in 20 years' time, 90 per cent of Singaporeans will live till the age of 95. However, she added, very few creators have health insurance, own their own homes, or have a pension fund. These are problems that Lim is eager to tackle, especially with a growing number of younger creators entering the economy. 'We're here to stay,' said Lim. 'We want to be a long-term business because these are humongous problems that we need to solve.'
Arabian Business
31-03-2025
- Business
- Arabian Business
Abu Dhabi attracts Gushcloud to set up regional HQ, targeting $440bn creator economy
The Abu Dhabi Investment Office (ADIO) said it has entered into a strategic, multi-year partnership with Gushcloud International, a global creator management and licensing company, powered by AI. Under the agreement, Gushcloud will establish its EMEA and India regional headquarters in Abu Dhabi. Gushcloud expands to Abu Dhabi The move will help Abu Dhabi to advance its rapidly growing digital creator economy, besides reinforcing its position as a global digital media hub. Gushcloud's expansion is projected to generate over 100 full-time jobs across the technology, finance, sales and legal sectors. The company will also launch a Creator Venture Programme (CVP) aimed at providing funding and business support to both local and international digital content creators, further boosting Abu Dhabi's appeal as a dynamic destination for digital talent. Badr Al-Olama, Director General of ADIO, said strategic partnerships such as the agreement with Gushcloud reinforce the emirate's vision, reflecting Abu Dhabi's competitive advantages in talent, infrastructure and investment. Althea Lim, Group CEO and Co-Founder of Gushcloud International, said Abu Dhabi offers a strong ecosystem for digital content creators. 'The city's strategic location and business-friendly environment make it an ideal hub for our operations in EMEA and India. 'This expansion also allows us to contribute to the industry's growth, while tapping into regional talent,' Lim said. Driving content innovation In addition to job creation, the partnership will drive IP development in media content, reinforcing Abu Dhabi's position as a leader in cutting-edge content development and digital rights management. Gushcloud will collaborate with local entities to develop training programmes and internships for students in Abu Dhabi universities, fostering digital media expertise in future generations. Founded in Singapore, Gushcloud operates across 13 markets and manages a global network of over 100,000 content creators, influencers and celebrities. As part of its Abu Dhabi expansion, the company plans to relocate senior management to the emirate, which is expected to be Gushcloud's largest international office to date.
Campaign ME
21-03-2025
- Business
- Campaign ME
Abu Dhabi Investment Office partners with Gushcloud International
The Abu Dhabi Investment Office (ADIO) has entered into a strategic, multi-year partnership with Gushcloud International, a global creator management and licensing company, powered by AI. Under the agreement, Gushcloud will establish its EMEA and India regional headquarters in Abu Dhabi, in an effort to advance the emirate's rapidly growing digital creator economy and reinforce its position as a global digital media hub. H.E. Badr Al-Olama, Director General of ADIO, said: 'Abu Dhabi is building a world-class digital media ecosystem that empowers creators, innovators and investors with vast opportunities for global growth. Strategic partnerships, such as our agreement with Gushcloud, reinforce this vision, reflecting Abu Dhabi's competitive advantages in talent, infrastructure and investment while accelerating our efforts to foster innovation-driven growth.' Gushcloud claims its expansion is projected to generate over 100 full-time jobs across the technology, finance, sales and legal sectors. Gushcloud will also launch a Creator Venture Programme (CVP) aimed at providing funding and business support to both local and international digital content creators, further boosting Abu Dhabi's appeal as a dynamic destination for digital talent. In addition to job creation, the partnership will drive IP development in media content, reinforcing Abu Dhabi's position as a leader in cutting-edge content development and digital rights management. Gushcloud will collaborate with local entities to develop training programmes and internships for students in Abu Dhabi universities, fostering digital media expertise in future generations. Gay Carr, Chief People Officer for Gushcloud MENA and Group Chief of Staff, said: 'Building a strong local talent base is key to Gushcloud's growth. Our leadership team is committed to supporting this expansion while creating opportunities for Emirati talent through partnerships with local governments and universities.' Founded in Singapore, Gushcloud operates across 13 markets and manages a global network of over 100,000 content creators, influencers and celebrities. As part of its Abu Dhabi expansion, the company plans to relocate senior management to the emirate, which is expected to be Gushcloud's largest international office to date. The global content creator economy is valued at approximately $250bn, with projections reaching $440bn in the coming years. This agreement aims to mark another step forward in Abu Dhabi's commitment to the digital media sector, expanding opportunities for content creators and reinforcing the emirate's role as a global media and entertainment hub. Gushcloud's presence in Abu Dhabi will also support the region's growing reputation as a destination for innovation, sustainable business practices and a forward-looking digital economy.
Zawya
20-03-2025
- Business
- Zawya
Gushcloud International partners to establish regional headquarters in Abu Dhabi
The move reinforces the emirate's position as a regional hub for digital media and content creation Abu Dhabi, UAE – The Abu Dhabi Investment Office (ADIO) has entered into a strategic, multi-year partnership with Gushcloud International, a global creator management and licensing company, powered by AI. Under the agreement, Gushcloud will establish its EMEA and India regional headquarters in Abu Dhabi, advancing the emirate's rapidly growing digital creator economy and reinforcing its position as a global digital media hub. Gushcloud's expansion is projected to generate over 100 full-time jobs across the technology, finance, sales and legal sectors. Gushcloud will also launch a Creator Venture Programme (CVP) aimed at providing funding and business support to both local and international digital content creators, further boosting Abu Dhabi's appeal as a dynamic destination for digital talent. Founded in Singapore, Gushcloud operates across 13 markets and manages a global network of over 100,000 content creators, influencers and celebrities. As part of its Abu Dhabi expansion, the company plans to relocate senior management to the emirate, which is expected to be Gushcloud's largest international office to date. H.E. Badr Al-Olama, Director General of ADIO, said:"Abu Dhabi is building a world-class digital media ecosystem that empowers creators, innovators and investors with vast opportunities for global growth. Strategic partnerships, such as our agreement with Gushcloud, reinforce this vision, reflecting Abu Dhabi's competitive advantages in talent, infrastructure and investment while accelerating our efforts to foster innovation-driven growth." In addition to job creation, the partnership will drive IP development in media content, reinforcing Abu Dhabi's position as a leader in cutting-edge content development and digital rights management. Gushcloud will collaborate with local entities to develop training programmes and internships for students in Abu Dhabi universities, fostering digital media expertise in future generations. Althea Lim, Group CEO and Co-Founder of Gushcloud International commented:"Abu Dhabi offers a strong ecosystem for digital content creators. This expansion allows us to contribute to the industry's growth while tapping into regional talent. The city's strategic location and business-friendly environment make it an ideal hub for our operations in EMEA and India. We look forward to deepening our connections with the local community and contributing to its vibrant digital media ecosystem." Gay Carr, Chief People Officer for Gushcloud MENA and Group Chief of Staff, emphasised: 'Building a strong local talent base is key to Gushcloud's growth. Our leadership team is committed to supporting this expansion while creating opportunities for Emirati talent through partnerships with local governments and universities.' The global content creator economy is valued at approximately $250 billion, with projections reaching $440 billion in the coming years. This agreement marks another step forward in Abu Dhabi's commitment to the digital media sector, expanding opportunities for content creators and reinforcing the emirate's role as a global media and entertainment hub. Gushcloud's presence in Abu Dhabi will also support the region's growing reputation as a destination for innovation, sustainable business practices and a forward-looking digital economy. -Ends- About the Abu Dhabi Investment Office (ADIO): The Abu Dhabi Investment Office (ADIO) is the government vehicle responsible for accelerating Abu Dhabi's growth and enabling the emirate's economic transformation. Through comprehensive support services, ADIO enables both local and foreign investors to shape industries of the future set to transform liveability, technology, resources, and value-added services. Initiatives focused on regional tourism and retail development, as well as public-private partnerships, ensure that community well-being is at the centre of Abu Dhabi's economic transformation. With a robust network of investors, strong collaboration with key stakeholders, and a global presence, ADIO is committed to empowering those who invest with Abu Dhabi to make a lasting global impact. For more information, visit: For more information, please contact: ADIO@ About Gushcloud: Gushcloud International is a global creator management and licensing company powered by AI. We connect audiences and brands via influencers and content creators through representation and management, brand strategy, marketing and activation services, media production, sales and distribution, licensing, and co-creating significant IP in the content, media, and event spaces. With over 300 employees, Gushcloud International operates in 13 offices globally including Australia, Greater China, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, United Arab Emirates, United States of America, Vietnam, and France. For more information, please contact: Dominique 'Nix' Pechuela-Famador Head of Corporate Communications
Al Etihad
20-03-2025
- Business
- Al Etihad
Abu Dhabi Investment Office partners with Gushcloud International to establish its regional headquarters in the emirate
20 Mar 2025 11:09 ABU DHABI (ALETIHAD)|Abu Dhabi Investment Office (ADIO) has entered into a strategic, multi-year partnership with Gushcloud International, a global creator management and licensing company, powered by AI. Under the agreement, Gushcloud will establish its EMEA and India regional headquarters in Abu Dhabi, advancing the emirate's rapidly growing digital creator economy and reinforcing its position as a global digital media expansion is projected to generate over 100 full-time jobs across the technology, finance, sales, and legal sectors. Gushcloud will also launch a Creator Venture Programme (CVP) aimed at providing funding and business support to both local and international digital content creators, further boosting Abu Dhabi's appeal as a dynamic destination for digital in Singapore, Gushcloud operates across 13 markets and manages a global network of over 100,000 content creators, influencers and celebrities. As part of its Abu Dhabi expansion, the company plans to relocate senior management to the emirate, which is expected to be Gushcloud's largest international office to General of ADIO, His Excellency Badr Al-Olama, said, "Abu Dhabi is building a world-class digital media ecosystem that empowers creators, innovators and investors with vast opportunities for global growth. Strategic partnerships, such as our agreement with Gushcloud, reinforce this vision, reflecting Abu Dhabi's competitive advantages in talent, infrastructure and investment while accelerating our efforts to foster innovation-driven growth."In addition to job creation, the partnership will drive IP development in media content, reinforcing Abu Dhabi's position as a leader in cutting-edge content development and digital rights management. Gushcloud will collaborate with local entities to develop training programmes and internships for students in Abu Dhabi universities, fostering digital media expertise in future CEO and Co-Founder of Gushcloud International, Althea Lim, said, "Abu Dhabi offers a strong ecosystem for digital content creators. This expansion allows us to contribute to the industry's growth while tapping into regional talent. The city's strategic location and business-friendly environment make it an ideal hub for our operations in EMEA and India. We look forward to deepening our connections with the local community and contributing to its vibrant digital media ecosystem."Chief People Officer for Gushcloud MENA and Group Chief of Staff, Gay Carr, said, 'Building a strong local talent base is key to Gushcloud's growth. Our leadership team is committed to supporting this expansion while creating opportunities for Emirati talent through partnerships with local governments and universities.'The global content creator economy is valued at approximately $250 billion, with projections reaching $440 billion in the coming years. This agreement marks another step forward in Abu Dhabi's commitment to the digital media sector, expanding opportunities for content creators and reinforcing the emirate's role as a global media and entertainment hub. Gushcloud's presence in Abu Dhabi will also support the region's growing reputation as a destination for innovation, sustainable business practices and a forward-looking digital economy.
