‘Love every single pair' shoppers cry as Sainsbury's launch ‘gorgeous' range of autumn PJs
SWEET DREAMS 'Love every single pair' shoppers cry as Sainsbury's launch 'gorgeous' range of autumn PJs
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SAINSBURY'S shoppers are going wild after spotting a 'gorgeous' new autumn pyjama collection.
The supermarket's in-house fashion label Tu is one of the best-loved brands on the high street, and is constantly wowing us with its stylish but affordable fashion.
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Shoppers are in a frenzy after discovering Sainsbury's pyjama line
Credit: TikTok/ @life.of.pop
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A TikToker posted her finds in a now-viral video
Credit: TikTok/ @life.of.pop
TikToker Jasmine Poppy sent fashion lovers into a frenzy when she posted a clip of her latest TU Clothing purchases.
The TikToker showed off Sainsbury's new range of cosy sets perfect for snuggling up as the nights draw in.
Among the finds was the Mini Me Women's Halloween Pink Pumpkin Print Slinky Pyjama set, priced at £16, with the rest of the line retailing at £20.
And while Halloween PJs usually mean garish orange and purple prints, Sainsbury's has gone for something a little different this year with pretty designs in soft pinks and cute patterns that shoppers say are 'perfect for autumn'.
The line includes a pink jersey pasta printed set, cosy pin-striped pumpkin set and a fun cherry cake printed set, with plenty of other cute designs for shoppers to pick from.
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The collection features fun, pastel prints
Credit: TU
The playful pumpkin prints, soft fabrics, and matching sets have quickly earned a spot on people's must-buy lists.
'I LOVE TU pjs, they're so comfy,' raved one fan in the comments.
Another wrote: 'Never have I run to order something so quickly.'
A third added: 'These are gorgeous, I want all of them.'
One shopper had their eyes on a particular set, gushing: 'I need the cherry pumpkin ones.'
I work in Sainsbury's - my picks from new autumn collection, 1920s trend is back
While another insisted: 'Sainsbury's pjs top all others, honestly.'
It's clear Sainsbury's is coming into the colder months well prepared, with styles that feel seasonal without being over-the-top spooky, perfect for anyone who wants to nod to Halloween without going full fancy dress.
So, if you're already dreaming of hot chocolate, candles, and a fresh pair of matching PJs, you might want to make your next supermarket trip a pyjama haul.
It comes after a Sainsbury's fashion boss sent shoppers into a frenzy after giving them a sneak peek of their new autumn arrivals.
Hannah Pountain, Director of Merchandising at Tu Clothing, revealed her top five picks from the new range in an Instagram video over the weekend.
And she rounded up her five top picks from the new range - including a staple buy which proves a classic 1920s trend is returning.
The autumn drop follows a wave of excitement over other high street nightwear launches.
Just last week, Primark had shoppers swooning with a Clueless-themed pyjama line, inspired by the iconic 90s rom-com.
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The retailer is selling Halloween pyjamas
Credit: TU
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Shoppers say the sets are 'perfect for autumn'
Credit: TU
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