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Are These Companies The Next MicroStrategy?

Are These Companies The Next MicroStrategy?

Forbesa day ago

MIAMI BEACH, FLORIDA - MAY 19: Michael Saylor speaks on stage during Bitcoin Conference 2023 at ... More Miami Beach Convention Center on May 19, 2023 in Miami Beach, Florida. (Photo byfor Bitcoin Magazine)
Strategy – formerly MicroStrategy – bought its first bitcoin in August 2020. With the 21,454 BTC purchase (valued at $250 million at the time), the world's first bitcoin treasury strategy company was born, and now Strategy holds 580,250 BTC – 2.9% of Bitcoin's circulating supply valued at $60.8 billion.
Strategy issues convertible notes – a form of debt that creditors can redeem for stock in lieu of cash repayment – and equity to fund the purchases.
Since adopting its bitcoin treasury strategy, Strategy's stock is up over 2,800%, and the company's market capitalization is $101.9 billion.
Strategy (formerly Microstrategy) has seen its stock price explode since adopting a bitcoin treasury ... More strategy
Nearly five years after Strategy's first purchase, companies are dogpiling on the bitcoin treasury strategy play.
For instance, GameStop – the video game retail giant of 2021 memestock fame – purchased 4,710 BTC worth $493.6 million this week. GameStop, which had $4.76 billion in cash at the end of 2024, first teased its bitcoin treasury strategy in March.
'If the thesis is correct, bitcoin and gold as well can be a hedge against global currency devaluation and systemic risk,' GameStop CEO Ryan Cohen said in a pre-recorded address to the Bitcoin 2025 conference in Las Vegas on Wednesday.
Even President Trump is (unsurprisingly) getting in on the action. The President's publicly traded media company, Trump Media, announced this week that it raised $2.44 billion via equity and convertible notes, of which it plans to allocate $2.32 billion to create a bitcoin treasury.
A slew of public and private companies around the world are hoping to conjure the same magic first cast by Strategy's CEO, Michael Saylor.
Bitcoin treasury strategy tracking website Bitcoin Treasuries lists 147 companies (116 public, 31 private) which hold bitcoin on their balance sheets. Collectively, these companies hold 1,094,425 BTC worth $114.6 billion.
Christian Lopez, the head of blockchain and digital assets at investment bank Cohen and Company Capital Markets, believes this is just the start.
'Bitcoin exposure isn't a trend – it's becoming an asset class and we're still early in that institutional shift,' he told me.
Lopez expects companies to increasingly adopt bitcoin treasury strategies in response to monetary debasement from debt-burdened governments. Individuals and companies will need assets that can outrun money printing and inflation, and bitcoin is the fastest horse in the race, he espoused.
Cohen and Company advised a recent financing round for Nakamoto Holdings, a bitcoin treasury company that is mergering with healthcare company KindlyMD for a spot on public markets.
Nakamoto Holdings raised $710 million – the largest raise ever for a private crypto company – with a $510 million private equity sale and $200 million in convertible notes. David Bailey, the co-founder and CEO of Bitcoin Conference organizer and Bitcoin Magazine publisher BTC Inc., founded Nakamoto and has taken helm of the company as CEO.
'Traditional finance and Bitcoin-native markets are converging. The securitization of Bitcoin will redraw the world's economic map. We believe a future is coming where every balance sheet – public or private – holds Bitcoin. Nakamoto seeks to be the first publicly traded conglomerate designed to accelerate that,' Bailey said.
Nakamoto will use some of its raised capital to buy bitcoin. KindlyMD shareholders approved the merger last week, which is expected to close this year. The company purchased 21 bitcoin for $2.3 million this week, a symbolic nod to bitcoin's 21 million supply cap.
Nakamoto Holdings isn't the only bitcoin treasury strategy company that BTC Inc's team has its hand in.
The company was also involved in Metaplanet's pivot to a bitcoin treasury strategy. The Japanese hotel firm started buying bitcoin in April 2024 with Dylan Leclair (a partner at BTC Inc.'s investment arm, UTXO Management) leading its bitcoin strategy. Metaplanet holds 7,800 BTC worth $817 million and is up 221% year-to-date.
UTXO Management also purchased HK Asia Holdings in January of this year to replicate the bitcoin treasury strategy, and it has acquired 28.88 BTC worth $3 million. Most recently, BTC Inc. and UTXO Management co-founder, Tyler Evans, joined The Smarter Web Company to facilitate its bitcoin treasury strategy. The Smarter Web Company IPOed on the Aquis exchange in the U.K. in late April and currently holds 58.71 BTC worth $6.15 million.
UTXO Management's investments in bitcoin treasury companies earned it a place as the fifth best performing single manager hedge fund in 2024. So it's no surprise that the firm and its parent company want to emulate the strategy wherever possible.
Evans told me in April the company's game plan is to export the bitcoin treasury playbook around the world to unlock investors who may be restricted from – or can not easily access – a U.S. company like Strategy.
'We think that there's an opportunity for a bitcoin treasury company in every tier-one financial market globally,' Evans said.
'Over the last 12 months, we went very hard into the bitcoin treasury-play thesis as as we really saw it play out with what Saylor is doing, and the opportunity to really globalize it," he continued.
Lopez called the global strategy smart, saying that it opens the doors for bitcoin exposure to investors in counties that don't have spot bitcoin exchange-traded funds (ETFs).
'It's an intelligent capital deployment and arbitrage strategy. Institutional and retail investors in many countries lack access to clean, direct bitcoin plays. Local public companies with BTC treasuries provide a regulatory-compliant, listed alternative – especially in jurisdictions without bitcoin spot ETFs (e.g., Japan, parts of Europe, Asia, LatAm, etc.),' he told me.
The list of bitcoin treasury strategy companies continues to grow.
Another such company that made headlines recently, Twenty One is going public via a Cantor Fitzgerald-sponsored SPAC and includes Tether and SoftBank as investors. Twenty One says that it holds 31,500 BTC worth $3.3 billion in anticipation of its launch.
Strive Asset Management, a bitcoin treasury strategy company founded by former presidential candidate Vivek Ramaswamy which is merging with Asset Entities, is raising $750 million in a private equity placement to buy bitcoin. The raise includes an option to raise an additional $750 million with warrants for a total consideration of $1.5 billion.
Most of the companies I've covered here have teams that come from other Bitcoin companies, but the fever isn't contained to Bitcoin-first firms.
Med-tech company Semler Scientific, mining company Critical Metals, and many other companies outside of the Bitcoin industry are adopting bitcoin treasury strategies.
As companies continue to crowd into bitcoin, Lopez believes that there is still opportunity to capitalize on the bitcoin treasury strategy trade.
That said, Lopez also believes that a bitcoin strategy alone won't be enough for most of these entrants. He thinks that there will only be a handful of winners who adopt a bitcoin treasury strategy without a strong underlying business. And we'll see a real shift in the bitcoin treasury landscape once companies with strong businesses – the Magnificent Sevens of the world and their ilk – start accumulating bitcoin for their balance sheets, he said.

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