'My patience is running thin': Nothing CEO explains why he's fed up with obsession over mobile processors

Hindustan Times

9 hours ago

'What's up with the smartphone industry? Why are people so hung up on the processor?,' These are a couple of questions that Nothing CEO Carl Pei posed during a recent podcast video on the Nothing channel whilst discussing the upcoming Nothing Phone 3.
For those uninitiated, this topic was discussed because the company announced that the Nothing Phone 3 is going to feature the Snapdragon 8s Gen 4 chip, and not the Snapdragon 8 Elite , which is the current flagship. This prompted many people to voice their opinions on social media, as Nothing is marketing the Phone 3 as its first flagship-grade smartphone but chose not to include a flagship chipset.
In the podcast, Pei compared the processor of a smartphone to the engine of a car. He stated that when people look at new cars, they consider the overall vehicle. They might look at the zero to one hundred acceleration time, but he has not often seen people questioning why a particular engine was or was not used.
Pei explained that, just like in a car, the engine is an important component, but what also matters is how the rest of the car is built, the aerodynamics of the design, and how well the engine integrates with other parts.
He then mentioned that some companies manufacture smartphones with very good chips but fail to optimise the software, resulting in lagging or overheating. Pei concluded by saying, "My patience is running pretty thin on this topic."
Pei also mentioned how some companies work on the strategy that involves 'spiking the experience.' This could include spiking on the camera or making the processor the standout feature.
'We're going to use these products for hours, every single day. So, for us, it's about creating this holistic experience that shouldn't have any immediate downsides, and everything should be pretty good. So that's kind of how we approached it.'
He said that if someone only wants a phone with a fast processor, there are plenty of other brands to choose from. And if the priority is just the best camera, there are options for that too. But for those looking for a balanced, well-thought-out experience, the Phone 3 could be ideal.
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