Al Musallam commends significance of historical sites in Zanzibar
The group started their visit in the Maruhubi area, where they explored the ruins of Sultan Barghash's Palace. This palace, built in the late 1800s, is one of the most famous historical sites in Zanzibar. During their tour, the visitors learned about the unique style of the palace's architecture, saw the remains of the royal baths, and enjoyed the beautiful gardens surrounding the area. These features provide a glimpse into an important part of the island's rich history and culture.
Traditional Wooden Boat Making
The group then visited the area where wooden boats, known as dhows, are made—a traditional craft in Zanzibar. They watched as workers skillfully created these boats using local tools and time-honored techniques. Local craftsmen shared stories about the boat-building methods that have been passed down for generations. The institute is dedicated to documenting and preserving these crafts as an important part of cultural heritage, highlighting the deep connection between people and the sea.
Beit Al Sahel: The Sultan's First Palace
The group wrapped up their visit with a tour of the Sultan's Palace, also called "Beit Al Sahel." This was the first official palace from the time of the Sultanate. Inside, there is a museum filled with historical items that tell the stories of the sultans who ruled over Zanzibar. The group also checked out the mosque connected to the palace, which showcases the unique architectural style from that time.
An Emirati Vision to Strengthen Cultural Partnerships
Dr Abdulaziz Al Musallam highlighted that this field trip is part of the Sharjah Institute for Heritage's goal to build international partnerships focused on protecting and preserving cultural heritage. He pointed out the value of learning from successful experiences in Africa, which will help create better tools for documenting culture and promote cooperation in training and sustainable preservation efforts.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Campaign ME
13 hours ago
- Campaign ME
How Nissan's latest Patrol Path campaign turned a drive into a story of legacy
In a market saturated with automotive campaigns built around horsepower and glossy finishes, Nissan Dubai took a different route in their latest campaign. The Patrol Path, a curated weekend getaway, wasn't about sleek finishes or specs – it was about movement, memory, and meaning. Research shows that the region's rising generation of adventure-seekers and culture-shapers want campaigns that don't just sell but stand for something real. At its core, the Patrol Path campaign explored how legacy isn't built in isolation but shaped through shared experience and connection. The campaign honoured the enduring role of the Patrol in the UAE. The creative vision was designed not just to highlight the car, but to echo the stories of those who've lived, led, and grown alongside it by drawing inspiration from local culture, the rhythm of the land, and the untold stories off the path. Hussam Baghdadi Senior Director, Arabian Automobiles shared, 'The Patrol Path wasn't just a drive, it became a powerful tribute to the spirit of leadership, the roots of legacy, and the roads that connect us all.' The result? A campaign that wasn't just told, but experienced. It generated over 330+ social media stories, with 2.2+ million organic and earned reach, and an estimated $320,000 in PR value. But more than numbers, it tapped into something emotional: the spirit of the Patrol and the pulse of the UAE. View this post on Instagram A post shared by Ai Lee Syarief | Coach (@chopsueylee) The patrol path: more than a campaign The campaign was conceived and brought to life by ComCo Middle East and Africa, who served as the creative and activation partner. ComCo orchestrated the collaboration between Nissan Dubai, Gravity Calisthenics Gym, JA Hatta Fort Hotel, and Fujifilm Instax Middle East – bringing together diverse partners to deliver a seamless campaign that celebrated adventure. It unfolded in two acts, each designed to turn brand storytelling into lived experience. Leadership and legacy was a heritage road trip shaped by Emirati voices, while power and performance delivered movement, aligned with the Dubai Fitness Challenge and brought memory first stories. It began with a convoy of 22 media and and adrenaline-seeking participants setting off from Nissan's Sharjah showroom. Supported by the Sharjah Media Council, the route featured cultural pit stops that offered moments of pause and perspective. Highlights included an abandoned gas station frozen in time, the Khalid Al Huriya public kitchen, and the historic Shees Market, each moment offering a glimpse into the rich stories present across Sharjah's landscape. Then came the real test, off-roading through the dramatic terrain of Hatta, led by seasoned off-road expert Mahmoud Al Jaffrawi, better known as Dr. Motor. With his guidance setting the pace, the Nissan Patrol rose to the challenge, navigating steep climbs, rugged paths, and sharp descents with effortless confidence, a living reminder of why it remains a trusted companion for the bold and the curious. As dusk approached, the crew pulled into the serene JA Hatta Fort Hotel for an evening of reconnection and reflection. The next morning began with a grounding inversion and stretch session led by Gravity Calisthenics Gym, followed by energising outdoor activities curated by JA Hatta Fort Hotel. A story told through many lenses Each participant received a Fujifilm Instax Mini 99 in their Patrol Pack, encouraging them to document the experience through their own lens. 'By integrating INSTAX cameras into each guest's 'Patrol Pack', the event encouraged participants to document their journey in a uniquely personal way, reinforcing the brand's belief in the power of self-expression and memory-making. From nostalgic pit-stops to cultural touchpoints and moments of self-reflection, every aspect of the experience offered an authentic canvas for storytelling – not through scripted narratives, but through the eyes and emotions of each participant,' says Gopal Sudhakaran, Marketing Operations Manager, Grand Stores. From printed memories at nostalgic pit-stops to spontaneous reflections in motion, the campaign became a patchwork of personal stories. The cameras weren't just tools for content – they were portals for connection. After a day of culture, heritage, and off-roading, the convoy of Patrols pulled into JA Hatta Fort Hotel – a true embodiment of nostalgia and nature. JA Hatta Fort Hotel, first opened in 1981 and is a piece of UAE's history. 'Being part of this journey felt like a natural fit for us. The Nissan Patrol is such an iconic brand in the UAE and across the GCC. As much as it is a symbol of adventure, reliability, and heritage, in many ways, Hatta holds a similar place in people's hearts. It's where generations have come to disconnect from the bustle of city life and reconnect with nature, culture, and community. Both are timeless in their own way, bringing a sense of character, nostalgia, and authenticity that have become central to how outdoor enthusiasts and many others experience the UAE,' shares Deborah, the Cluster GM of JA Hatta Fort Hotel and Terra Cabins. Gravity Calisthenics CalisGym, Dubai's first calisthenics and movement gym challenged participants to connect strength and story. They brought sessions focused on inversion, mobility, and mindful movement to day two of the Patrol Path. Guests were guided through routines that challenged their physical boundaries while also mirroring the emotional and cultural depth of the campaign. 'Our participation was inspired by the synergy between Nissan Patrol's legacy of resilience and our mission to redefine fitness through natural movement. Hosting physical sessions during the campaign added a tangible layer to the message; it showed that leadership starts with showing up, moving intentionally, and building strength from the inside out,' said Yousef Al Gurg, Founder of Gravity Calisthenics Gym. 'Bringing that to The Patrol Path allowed us to align with Nissan's heritage message in a very real, very physical way. Leadership begins with how you carry yourself.' Reflections that resonate Influencer marketing was integral to the campaign but it wasn't just transactional, it was transformational. Every guest selected, and every brand partnered in the campaign brought a unique voice, not for reach alone, but for relevance, sincerity, and storytelling power. 'The response from our community was overwhelmingly positive. Many saw it as a bold and authentic collaboration that bridged adventure, lifestyle, and fitness. It sparked conversations around legacy not just in terms of cars or branding, but in how we carry and challenge ourselves daily. Members appreciated having their fitness journeys cross paths with the Nissan Patrol, while this may not be the most obvious of cross-overs, the synergies identified by participants were numerous,' says Gurg. Across Instagram, LinkedIn, and press coverage participants shared, reflected, and celebrated what the campaign stood for. Some of the strongest engagement came from quieter moments such as reconnecting with one's roots at a local kitchen stop. View this post on Instagram A post shared by Hany Zaho👑 (@hanyzaho) Overall, the Patrol Path campaign blurred the line between brand and human experience. It invited people to move, to listen, to reflect – and, ultimately, to lead.
Sharjah 24
2 days ago
- Sharjah 24
Ammar bin Humaid opens Liwa Ajman Dates and Honey Festival 2025
National support for cultural heritage Sheikh Ammar praised the leadership of President His Highness Sheikh Mohamed bin Zayed Al Nahyan and His Highness Sheikh Mohammed bin Rashid Al Maktoum, for their ongoing support of initiatives that protect the UAE's cultural heritage. He also commended H.H. Sheikh Humaid bin Rashid Al Nuaimi for his continued commitment to promoting national identity. Festival highlights and organisers Organised by the Ajman Department of Tourism Development (ADTD), the festival runs from 30th July to 3rd August at the Emirates Hospitality Centre. It showcases a wide array of premium dates, honey, and fruits, with participation from producers across the UAE, GCC, and Arab world. Showcasing Emirati excellence and sustainability During his tour, Sheikh Ammar viewed exhibits and met participants who are contributing to agricultural innovation and sustainability. He highlighted the festival's role in enhancing local production quality and preserving traditional practices. Strong regional participation This year's edition features 61 exhibitors, including farmers, beekeepers, entrepreneurs, and small businesses, alongside government and private sector representatives. Participating countries include Saudi Arabia, Oman, Jordan, and Egypt, reinforcing the festival's growing regional significance. Promoting Ajman's cultural and tourism profile Set in a heritage-rich environment, the festival aims to raise awareness about Ajman's cultural legacy and position the emirate as a top cultural and tourism destination. Sheikh Ammar lauded ADTD's role in supporting sustainable development and promoting the UAE's cultural values through heritage-led events.
Tourism Breaking News
3 days ago
- Tourism Breaking News
Etihad Airways and Azul Brazilian Airlines launch loyalty partnership
Post Views: 45 Etihad Airways and Azul Brazilian Airlines have launched a frequent flyer partnership agreement. The agreement enables members of both Etihad Guest and the Azul Fidelidade programme to earn and redeem their respective loyalty currency on either carrier. Etihad Guest members can redeem their miles on flights, worldwide hotel stays and holidays, or shop from a variety of products from the Etihad Guest Reward Shop. Azul Fidelidade member miles can be spent on hotel stays, car rentals, products and services at Azul Fidelidade Shopping. Mark Potter, Managing Director Etihad Guest, said: 'Signing this frequent flyer agreement with Azul Brazilian Airlines is both exciting and significant for Etihad Guest. The partnership opens up Azul's impressive network for our members to be rewarded for their travel adventures, offering more ways to earn and redeem their miles when exploring destinations across the Americas. We also look forward to welcoming Azul Fidelidade members onboard Etihad Airways, showcasing our signature Emirati hospitality and offering them the ability to earn or redeem their miles when they choose to travel across our rapidly expanding global network, also bringing more people to our home in Abu Dhabi.' The partnership transforms how members explore South America. Etihad Guest members can now use their miles to discover Brazil's cultural capitals – from the bustling streets of São Paulo to the colonial charm of Salvador and the beaches of Recife. The agreement also unlocks Azul's routes to popular destinations like Fort Lauderdale, Orlando and Curaçao, creating new possibilities for onwards travel throughout the Americas. For Azul Fidelidade members, the partnership opens doors to Etihad's rapidly expanding network. Members can earn miles exploring Asia's emerging destinations including Krabi's pristine beaches, Phnom Penh's vibrant night markets, or the bustling energy of Taipei. Cristina Yoshida, Director of Azul Fidelidade, Azul Brazilian Airlines, also commented, 'We are very excited to open the door for our customers to explore the extraordinary destinations offered by Etihad Airways in the Middle East and Asia, while also welcoming new members eager to discover Brazil. This partnership reinforces Azul's commitment to offering more global benefits in collaboration with companies recognized for excellence in service and customer experience.' The partnership launches as both airlines continue to grow their networks. Etihad recently announced 27 new destinations for 2025 expanding the network to more than 100 spectacular destinations around the world, while Azul maintains Brazil's largest domestic network with over 137 destinations.
