Siam Piwat Group ranked Thailand's No. 1 check-in destination, reinforcing its leadership as a creator of global experiential destinations for every festival
BANGKOK, April 21, 2025 /PRNewswire/ — Earlier this year, Thailand's Siam Piwat Group created an unprecedented global phenomenon with its Amazing Thailand Countdown 2025 – a grand spectacle featuring world-class Thai artist LISA (Lalisa Manobal) that captivated over 30 million live viewers and garnered over 100 million views worldwide.
Siam Piwat, which owns and operates global destinations such as ICONSIAM, Siam Paragon, Siam Center and Siam Discovery in Bangkok, has delivered yet another global phenomenon with its world-class Songkran celebrations.
Siam Piwat has placed ICONSIAM, the iconic landmark on the Chao Phraya River as the undisputed No. 1 check-in spot for Songkran in Thailand and setting new social media records across all platforms. It also created unparalleled experiences, stimulated the economy, and enhanced Thailand's image and credibility on the world stage.
ICONSIAM has secured its No.1 global experiential destination for the 2025 Songkran celebration, attracting over 1.44 million visitors, surpassing the target, at a single shopping mall. It also smashed social media records across all platforms, dominating Songkran trends as the most talked-about event, with a remarkable 534,215 engagements based on data from Wisesight (Thailand).
Its Official TikTok Account amassed 165 million views and 10M+ engagements. The event also trended No. 1 on X four times and ranked as the No. 1 most checked-in 'water splashing spot' throughout Songkran 2025.
Marisa Sukosol Nunbhakdi, President of the Tourism Sub-committee of the National Soft Power Strategy Committee stated, 'Since the New Year Countdown at ICONSIAM and its extensive promotion domestically and internationally, Thailand has seen a significant boost in traffic, with Bangkok established as a 'World City' alongside Paris, London, and Tokyo, reflecting its status as a major, modern tourist destination. For this Songkran, ICONSIAM has partly contributed to the 10.73% increase in tourist arrivals and exponential economic growth.'
Commander Parinya Rakwatin, President of the Chao Phraya River Trade Association, stated, 'The ICONSIAM THAICONIC SONGKRAN CELEBRATION 2025 has generated substantial positive impact for nearby tourism-related operators. along the river. It has spurred overall economic recovery and brought a tremendous boost to hotels, restaurants, and boat operators within the river tourism sector.'
Meanwhile, ONESIAM, comprising Siam Paragon, Siam Center, and Siam Discovery, launched its own phenomenon with the 'ONESIAM Summersive' event series, attracting over 1.75 million visitors during Songkran festival.
Siam Paragon, the global destination in the heart of Bangkok, took center stage and delivered one-of-a-kind experience, featuring the imaginative Garden of Joy for an innovative multi-sensory experience.
Siam Center transformed its space into a creative playground filled with dynamic ideas, while Siam Discovery provided a world of limitless fashion, lifestyle, and inspiration and highlight included the world-first 20th-anniversary celebration for global brand Alexander Wang.
Siam Piwat's continued success in creating global experiential destinations by hosting world-class events has enabled Thailand not only to win on the global stage but also enhance confidence and build a distinct image that reinforces Bangkok as a global tourism destination.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Star
44 minutes ago
- The Star
Redemption ride to Cambodia
SOMEWHERE near Haadyai, in the corner of a hotel car park, Zeus stirred. He didn't growl. He didn't thunder. But that first twist of the throttle was like breath returned – after months lying low, the Harley-Davidson Sportster 48 came back to life. His chrome still bore the grime of an unfinished past – that first failed attempt in September, a journey to Cambodia that never quite reached the border. Cecilia Su, his rider, hadn't forgotten. She had unfinished business. This time, the plan was smarter. Ban Laem Salt Farm glows like gold under cloudy skies, one of the many quiet marvels along Thailand's provincial roads. Two long days of Thai highways were shaved off by strapping Zeus and his companions – a Harley-Davidson Fat Boy known as Ironman and a Ducati Monster – to the back of a flatbed bound for Bangkok. Their riders, Simon Ng and Joanna Choong, flew in ahead. The towing crew ran a tight ship, military in their precision. By morning, the trio was tearing out of Bangkok, carving inland towards Sa Kaeo, and gunning down Route 33 to Poi Pet – the nearest Thai-Cambodian border post. The air was thick with petrol and possibility. The clock, meanwhile, ticked menacingly toward the border's 8pm closing. Zeus rolling through the historic Poi Pet border, where hours of paperwork finally gave way to open roads and Cambodian smiles. By the time they arrived at 5pm, the customs office had already closed for the day. However, in a rare gesture, the border officers made an exception, reopening the counter to process the motorcycle documents. The paperwork took an hour, a slow ritual of stamps and signatures, while immigration, by contrast, was brisk, done in half an hour and without ceremony. The convoy rolled through the gates and stopped for a quick photo at the border sign. They decided to stop for a night at the border town after the long ride, only to throttle on the next morning. Boats and homes rising from the Tonle Sap Riverbank,a village suspended between water and sky. Cambodia isn't for timid riders. Here, the road is a battleground. Trucks claim the lanes with impunity. Vehicles barrel at you from the right. Potholes yawn wide and deep. Tuk tuks, scooters, dogs, children – all jostle for space on the same sliver of tarmac. There's no hierarchy. Only survival. Su, in her Nexx helmet and Five Advanced gloves, rode with the caution of someone who'd been here before. The first 50km out of Poi Pet were brutal – dust-choked, narrow, ruled by freight trucks. But they pushed on, the promise of Angkor pulling them forward. And then, as if emerging from a dream, Angkor Wat revealed itself, solemn and still, a monument not to conquest but endurance. The still waters of Chanthaboon Waterfront mirror the calm between storms, where time slows in the glow of sunset. It wasn't about the photo op – though there were plenty. It was about dropping the side stand on sacred ground and hearing the low hum of Harley pipes reverberate off stone. Cambodia, finally. But the border wasn't the finish line – just a bend where the road started to hum a new tune. From Siem Reap, the group backtracked to Poi Pet, then swung southward, hugging the coast and chasing the overlooked edges of the Thai kingdom. Now, it was about the road, not the crossing. These roads – the real ones – are intimate and provincial. They wind through fruit orchards, skim mangrove swamps and coil into the hills. The convoy snaked past Chanthaburi, then on through Chonburi, Samut Sakhon and Petchaburi. Su and Zeus against the cliffs of eastern Thailand, where the sea meets the road in whispers and waves. Some parts blurred. But others carved themselves in – the sweeping turns of Route 5050, the quiet perch at Noen Nang Phaya Viewpoint, the crumbling French facades of Chanthaburi, the endless salt flats beside the Gulf of Thailand. They passed Ban Laem Salt Farm, where neat white mounds shimmered in the sun and barefoot workers danced silently across salt pans. Further south, a detour led to Route 4006, winding towards Kaeng Krachan Dam. The road turned sinuous. The views, sudden. Zeus responded to every curve like a jazzman hitting his stride. In Hua Hin, they stumbled upon an old train car turned library – a forgotten space breathing the scent of paper. The road to Noen Nang Phaya, where winding curves, the ocean breeze and the kind of view that stays long after the ride ends converge. They slept in roadside motels, bone-tired and dust-lined. But one moment clung tighter than the rest: the Chaloem Phrakiat 80th Birthday Bridge, stretching over the floodplains of Thale Noi like a whisper. The sun dipped through reeds. Su rode in silence, Zeus purring like an old friend. No photo could touch it – that feeling of floating between water and sky. By the time they rolled back into Haadyai, the road had pressed its fingerprint deep. Crossing back into Malaysia at Bukit Kayu Hitam, there were no trumpets. Just the soft familiarity of home. It wasn't just a ride. It wasn't just redemption. It was 3,563km of dust, wonder, bureaucracy, beauty and stubbornness. Proof that failure isn't final – only a pause in the journey. Zeus, once sidelined, had come full circle. The road had taught him grace. And Su? She proved that the journey isn't about making it the first time. It's about making it again. And maybe next time, she joked, it'll be Zeus on a plane.
The Star
15 hours ago
- The Star
11 Indian students injured in Bangkok bus crash on Monday
Image: The Nation Thailand/ANN BANGKOK (The Nation Thailand/ANN): Eleven Indian students and a Thai tour guide were injured when a chartered bus transporting them on an educational trip crashed into a power pole in Bangkok's Don Muang district on Monday, police said. The accident occurred at around 11am on the outbound Phahonyothin Road, just before the Kor Por Or Intersection. Brake Failure Blamed for Crash The driver of the air-conditioned bus, Nikom (surname withheld), 48, told police he intentionally swerved into the power pole after the bus's braking system malfunctioned. Unable to slow down or stop, he said he chose to veer off the road to avoid crashing into vehicles ahead. Nikom added that he had been hired to transport 47 students from India from Suvarnabhumi International Airport to the Asian Institute of Technology. As he approached the intersection, he realised the air brake system had failed, making it impossible to stop the bus. The eleven students were said to have sustained minor injuries and were taken to Bhumibhol General Hospital for treatment. - The Nation Thailand/ANN
The Star
17 hours ago
- The Star
An unforgettable Sunday for Thailand as their top model wins Miss World title as their shuttlers scoop two titles at Singapore Open
BANGKOK: The people of Thailand were rejoicing on Sunday and it was indeed many of them will not forget in a hurry as celebration was seen all over the country. First, Thai beauty queen Suchata 'Opal' Chuangsri, 21, was crowned Miss World 2025 on May 31, marking a historic moment in Thai pageantry. Then, their shuttlers won not one but two titles as the prestigious Singapore Open. World No.1 Kunlavut Vitidsarn proved his worth as the top player in the world after winning the men's singles crown while the mixed doubles pair of Dechapol Puavaranukroh and Supissara Paewsampran also won in style. A True South-East Asian Beauty At the Hitex Exhibition Centre in Hyderabad, India, and the Miss World show was celebrated with great splendour as Suchata was judged as the fairest of them all. She was officially crowned by the 2024 winner, Ms Krystyna Pyszkova of the Czech Republic. The competition's final rankings saw Hasset Dereje Admassu of Ethiopia as the first runner-up, Maja Klajda of Poland as the second runner-up, and Aurelie Joachim of Martinique as the third runner-up. Miss World 2025 commenced with a dazzling parade featuring contestants in their national costumes, followed by an elegant showcase where each participant took the stage individually in breathtaking evening gowns, organised by continent. The competition, in its 72nd edition, then moved on to the announcement of the top 40 contestants, selected from 108 countries. These finalists were divided into four continental groups, with 10 representatives from each: the Americas and the Caribbean, Africa, Europe, as well as Asia and Oceania. Some of the contestants advanced automatically to the top 40 through fast-track events. Among them was Suchata, who secured first place in the Asia and Oceania Multimedia Challenge. The anticipation continued as the competition narrowed down to the top 20 finalists, featuring some of the strongest contenders of the year. The countries that made it through were: Americas: Argentina, Brazil, Puerto Rico, the United States and Martinique Africa: Cameroon, Ethiopia, Namibia, Nigeria and Tunisia Europe: Iceland, Italy, Poland, Ukraine and Wales Asia and Oceania: Australia, India, Lebanon, the Philippines and Thailand The announcement of the final eight contestants followed, featuring representatives from Brazil, Martinique, Ethiopia, Namibia, Poland, Ukraine, the Philippines and Thailand. The competition then entered its most challenging phase, where the final eight contestants had to respond to the question: 'Do you believe you deserve to be Miss World and the representative of Asia and Oceania?' Suchata delivered a heartfelt answer, as reported by The Nation Thailand/Asia News Network. 'For this question, I see it as tending to a flower garden. Anyone can water the plants, but to create a truly beautiful and sustainable garden, there must be someone who nurtures it consistently,' she said. She added: 'This mirrors the role of Miss Asia and Oceania. It's not just about presenting oneself with a title, but about making people truly feel that I am here for them, standing by their side. 'Through the Beauty with a Purpose programme, I have learnt that living a meaningful life means giving back dreams and hope to those who have lost them. That is why I stand here today – to be a beacon of hope, a source of strength, and to leave behind a legacy of purpose until my very last breath.' The four continental winners were then announced: Martinique, the winner from the Americas and the Caribbean; Ethiopia, the champion from Africa; Poland, who triumphed in Europe; and Ms Suchata from Thailand, who secured victory for Asia and Oceania. The final four contestants faced one last decisive question, with Ms Suchata being asked: 'How has this journey taught you about truth and personal responsibility in shaping the stories that are told?' Suchata's response was both eloquent and inspiring. 'Standing here today is the greatest honour of my of the most profound lessons I have learnt from my time on the Miss World stage is the responsibility we hold in shaping how the truth is conveyed. 'The most significant action that I, along with all the contestants and everyone in this room, can take is to be role models – individuals whom others can look up to. I have always believed that no matter who we are, how old we are or what roles we take on in life,there is always someone who looks up to could be a child, a friend or even our parents. 'The best way to guide them is through leadership rooted in kindness and action, because our actions always speak louder than words. This is the greatest gift we can offer to those around us and to the world. Thank you and I wish everyone the best – remember to stay strong and let your actions speak louder than words.' With this answer, she won over the judges and was crowned Miss World 2025, making history as Thailand's first winner of the prestigious pageant. Suchata comes from a family with deep roots in the hotel industry in Phuket province. Despite not being of mixed heritage like many previous Thai beauty queens, she is fluent in English, having attended international schools from an early age. In addition, she is proficient in Mandarin, having graduated from Triam Udom Suksa School in Bangkok with a specialisation in the Chinese language. Suchata is pursuing a degree in international relations at Thammasat University's Faculty of Political Science. She harbours aspirations of becoming a diplomat in the future, a career goal that perfectly complements her new role as a global ambassador for Thailand. Kunlavut Vitidsarn, Thailand star to be propelled as the World No.1. - Photo: The Nation Thailand/Asian News Network Rising Stars of World Badminton Meanwhile, in Singapore, Thailand secured two championships on Sunday at the Singapore Badminton Open, with Kunlavut Vitidsarn winning the men's singles crown and the mixed doubles pair of Dechapol Puavaranukroh and Supissara Paewsampran also triumphing. Second-seeded Kunlavut dominated the men's singles final, defeating China's Lu Guangzu 21-6, 21-10 in just 37 minutes. The victory marked Kunlavut's fourth title of the season and is set to propel him to the world No. 1 ranking in the men's singles when the Badminton World Federation (BWF) releases its latest standings next week. He will also become the first men's singles player born after 2000 to achieve the top ranking. Earlier, Thai mixed doubles stars Puavaranukroh and Paewsampran captured their title by defeating Tang Chun Man and Tse Ying Suet of Hong Kong, China, 2-0 in the final. China's Chen Yufei claimed the women's singles title, defeating compatriot Wang Zhiyi in straight sets for her fourth championship of the season. Notably, Chen ended the 27-match winning streak of reigning Olympic gold medalist An Se-young of South Korea in the quarterfinals. Since returning to competition in February following a three-month study break in Australia, Chen has regained her form and extended her own winning streak to 22 matches. In doubles action, South Korean pairs secured one gold and one silver medal. Kim Hye-jeong and Kong Hee-yong won the women's doubles title by defeating Japan's Rin Iwanaga and Kie Nakanishi 21-16, 21-14. However, Malaysia's Aaron Chia and Soh Wooi Yik beat Kim Won-ho and Seo Seung-jae 15-21, 21-18, 21-19.
