Le Printemps pampers VIP customers with new Augustine suite in Paris
Le Printemps Haussmann has invested in pampering its high-spending customers. The Parisian department store has opened a dedicated space on the sixth floor of its boulevard Haussmann branch, which includes a rotunda called the Augustine suite. The 350-square-metre apartment has been named as a tribute to Augustine Jaluzot, who co-founded the store in 1865. It includes a lounge, a bar area, fitting rooms, and a private terrace where the store can offer personalised services to its VIP customers.
The suite's interior design was curated by architect Tristan Auer, and echoes the typical codes of a Parisian private residence, and the motifs of the department store's façade. It also has a view of the Eiffel tower. Attached to the suite is a dedicated international staff taking care of services like personal shopping assistance, concierge services, on-demand catering, and the organisation of exclusive events.
The suite is out of sight of prying eyes and can only be accessed by appointment, proof of how Le Printemps intends to take good care of its high-spending customers, often from abroad. A few years ago, Parisian department store Bon Marché opened its 'Private Salons', transforming an offices floor into a customised fitting area with separate reception.
Le Printemps, which was bought in 2013 by Qatari investors through the Disa investment fund, is transforming as it strives to remain competitive in the retail landscape. In March, it opened a flagship in New York, in the Wall Street area, designed to boost the department store's international standing.
Le Printemps currently operates 21 branches and is part of the eponymous group, which also owns the Citadium chain (with nine stores) and the Place des Tendances and Made in Design e-shops. The group is led by Jean-Marc Bellaiche and has approximately 3,300 employees.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
France 24
20 hours ago
- France 24
French consumer group sues Nestlé and French ministers amid bottled water scandal
01:28 03/06/2025 French lawmakers back promoting Dreyfus 130 years after scandal France 02/06/2025 France's upper house debates fast-fashion bill France 01/06/2025 Macron hosts European Champions PSG at Elysée Palace and delivers speech Europe 01/06/2025 PSG players and staff welcomed at the Elysée Palace by Macron France 01/06/2025 Selina Sykes reporting live on les Champs-Elysées for France24 France 01/06/2025 PSG's Champions League triumph celebrated with a victory parade France 01/06/2025 'The big day has finally come': Mbappé reacts to PSG's Champions League win France 01/06/2025 Qatari PSG dream comes true explains our guest Simon Chadwick France
France 24
a day ago
- France 24
Discovering the Englishman who invented Parisian Haute Couture
Born in Lincolnshire in 1825, Worth crossed the Channel with nothing but a dream and ended up dressing royalty and redefining what it meant to be fashionable. Best-selling author Stephen Clarke has just penned a new book on Worth – "Charles Frederick Worth, the Englishman Who Invented Parisian Haute Couture" – lifting the veil on the man who stitched the French fashion system together. From day wear to opera coats, tea gowns to ballgowns, Worth didn't just design clothes –he invented the modern fashion industry: seasonal collections, live models, runway shows and the designer label itself. Don't miss this captivating look at the Englishman who crowned Paris as the world's fashion capital and whose legacy still shapes what we wear today. The exhibition runs until September, leaving plenty of time to discover the forgotten outsider who dressed the world.
Fashion Network
2 days ago
- Fashion Network
Le Printemps pampers VIP customers with new Augustine suite in Paris
Le Printemps Haussmann has invested in pampering its high-spending customers. The Parisian department store has opened a dedicated space on the sixth floor of its boulevard Haussmann branch, which includes a rotunda called the Augustine suite. The 350-square-metre apartment has been named as a tribute to Augustine Jaluzot, who co-founded the store in 1865. It includes a lounge, a bar area, fitting rooms, and a private terrace where the store can offer personalised services to its VIP customers. The suite's interior design was curated by architect Tristan Auer, and echoes the typical codes of a Parisian private residence, and the motifs of the department store's façade. It also has a view of the Eiffel tower. Attached to the suite is a dedicated international staff taking care of services like personal shopping assistance, concierge services, on-demand catering, and the organisation of exclusive events. The suite is out of sight of prying eyes and can only be accessed by appointment, proof of how Le Printemps intends to take good care of its high-spending customers, often from abroad. A few years ago, Parisian department store Bon Marché opened its 'Private Salons', transforming an offices floor into a customised fitting area with separate reception. Le Printemps, which was bought in 2013 by Qatari investors through the Disa investment fund, is transforming as it strives to remain competitive in the retail landscape. In March, it opened a flagship in New York, in the Wall Street area, designed to boost the department store's international standing. Le Printemps currently operates 21 branches and is part of the eponymous group, which also owns the Citadium chain (with nine stores) and the Place des Tendances and Made in Design e-shops. The group is led by Jean-Marc Bellaiche and has approximately 3,300 employees.
