logo
The Hidden Questions Behind 'Did You See This Threat Intel Report?'

The Hidden Questions Behind 'Did You See This Threat Intel Report?'

Forbes04-08-2025
Alex Lanstein is the CTO of StrikeReady, pioneering unified AI-powered Security Command Center solutions for Security Operations Centers.
It's a common scenario among cybersecurity analysts: the boss approaches the security operations center (SOC), waving a threat intelligence report that they heard about in a board meeting or at an InfraGard event. They ask a question that is likely to determine what SOC professionals will be working on for the rest of the day: 'Did you see this?'
And with those four words, the boss has set a certain expectation for the SOC. But to effectively go on this fact-finding mission, analysts need to understand what the question really means—and the challenges they may face when trying to answer it.
The Three Real Questions Behind 'Did You See This?'
While the boss may have only uttered four words, there are generally three distinct questions being asked, and each one comes with different expectations.
To answer this first question, an analyst begins by extracting all of the indicators—which could be in the hundreds—including domains, hashes, IP addresses and URLs. Security operations teams block millions of things per day based on generic policies, but often these alerts predate finished intel, so there is no reason an analyst would have noticed a random IP address getting blocked by a web app. While doing these searches, the SOC will rely on federated search capability in the stack that can look for data in every single security tool and find out what, if anything, has been blocked related to this threat.
However, this can be easier said than done. Companies may rely on SIEM, XDR and EDR detection systems for this type of search, and there may be blind spots created if the systems haven't been effectively integrated—particularly if load balancers, edge devices and SaaS platforms are being used. As a result, the SOC may miss critical signals that analysts need to know.
Answering this question can be more challenging than the first, because now the SOC is dealing with significantly more data—and has no alerts to work with because the threat had not been detected. To answer this question, professionals have to search logs and telemetry, which can include firewall records, email click-through data, DNS records and browser histories. These systems tend to be decentralized, and if there is no way to do a scalable, federated search, analysts are tasked with looking for data in each individual location. That means Chrome-tab whiplash galore.
Furthermore, this is not only a time-consuming endeavor—it can also be a fruitless and frustrating one. Analysts are only likely to find something useful one percent of the time, so they usually don't get to answer their boss' question or feel the emotional satisfaction that comes with finding the threat they're looking for. To reiterate: Most hunt activities from broadly produced intel result in no findings on an unrelated network—but who wants to take that risk by not fully triaging a report?
The third question can possibly be answered by going to a vendor directly for information. However, it's usually not that simple. Factors that can influence whether or not a product can detect a specific threat include how it's configured, the level of service a SOC paid for, whether it's in block vs alert mode or if it got a particular signature pack at the right time.
This means SOCs will need to simulate threats to test the tools they use for protection. It can be a painstaking process that involves testing hashes in a controlled environment, monitoring whether or not the detection and response program flags them and observing detection responses.
Why Most Organizations Fail At This
Attempting to answer the question, 'Did you see this?' is often unsuccessful, despite SOC professionals' best efforts. This is generally because there's not a single place they can go to understand the enterprise's potential exposure—akin to a Google search for enterprise tools. Most enterprises can't search their SharePoint and JIRA in one place, much less the 50 security vendors large enterprises use on average. Without a centralized search or correlation engine, this tool sprawl leaves analysts manually searching logs across multiple platforms. And in this case, even the strongest analyst intuition may not be enough to overcome this challenge.
Recommendations For Business And Security Leaders
Cybersecurity threats come and go quickly, so there are going to be many times when the boss comes to the SOC asking those four words. Businesses and security leaders can make threat hunting easier by first finding out from the SOC team how long it takes to check the environment for the indicators of compromise from a threat report. Based on that answer, companies can implement several solutions.
For example, they can ensure that logs and telemetry are readily accessible to the SOC, so analysts are not just relying on alerts. Also, a company can invest in technology that allows real-time threat validation across alerts and logs, thus saving time. In addition, automating indicator extraction and federated search, consolidating visibility into a single location, and utilizing live testing and simulation capabilities in-house can make the threat detection process much smoother.
'Did you see this?' is a common question that SOC professionals hear—and it can lead to going down rabbit holes that turn out to be empty. As a result, this isn't the only question business leaders need to be asking their analysts to get the most robust answers. Instead, leaders can also ask SOCs, 'How quickly can we confirm, defend and adapt?' when it comes to a specific cybersecurity threat. This helps to make the SOC more proactive than reactive, while ensuring the organization is more resilient when threats do occur.
Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Carlsmed's Personalized Spine Implants Get Significant Reimbursement Advantage
Carlsmed's Personalized Spine Implants Get Significant Reimbursement Advantage

Yahoo

time14 minutes ago

  • Yahoo

Carlsmed's Personalized Spine Implants Get Significant Reimbursement Advantage

Carlsmed Inc. (NASDAQ:CARL), an AI-powered innovator in spine surgery, is poised for significant growth following key advancements and strong analyst projections. The company recently secured additional Medicare reimbursement for its aprevo personalized interbody implants for cervical fusion procedures, effective October 1, enhancing its financial outlook. This favorable reimbursement, granted through the Centers for Medicare & Medicaid Services' (CMS) New Technology Add-On Payment (NTAP) program in the Hospital Inpatient Prospective Payment Systems (IPPS) Final Rule for fiscal year 2026, means cervical fusion procedures using aprevo devices will be eligible for an additional $21,125 beyond standard Medicare Severity-Diagnosis-Related Groups (MS-DRGs) for qualifying inpatient benefit extends to private payors as well, utilizing unique ICD-10-PCS procedure codes. Carlsmed, which priced its initial public offering of 6.7 million shares at $15 per share in July, focuses on AI-enabled personalized spine surgery solutions. Its aprevo cervical system, having received FDA Breakthrough Device designation, is anticipated for a U.S. commercial launch in of America Securities (BofA) has initiated coverage on Carlsmed with a Buy rating and a price forecast of $16, recognizing the company's potential to establish a new standard of care in spine fusion. BofA analyst Travis Steed highlighted Carlsmed's differentiated technology and robust outlook, assigning a premium valuation of 5x 2026 estimated revenue. This premium, higher than recent medtech IPOs and other spine companies, is justified by Carlsmed's projected high revenue growth and strong gross margin profile. BofA conservatively forecasts Carlsmed will add around 20-25 new surgeons each quarter through 2027, indicating a steady increase in adoption. Carlsmed forecasts impressive top-line growth: 66% in 2025 and an annual 40-45% through 2028. Its asset-light business model is expected to support profitability, with gross margins in the mid-70s and capital expenditures at just 1% of sales, significantly lower than the approximately 10% for traditional spine peers. BofA estimates the total spine market at roughly $1.4 billion, with a compound annual growth rate (CAGR) of approximately 1.5%. In the first quarter of 2025, the global spine market (including biologics) saw 2.6% organic growth, driven by a 4.1% increase in the U.S. market. Despite the market being largely commoditized and dominated by major players like Medtronic Plc (NYSE:MDT), Globus Medical Inc (NYSE:GMED), Alphatec Holdings Inc. (NASDAQ:ATEC), Johnson and Johnson (NYSE:JNJ), and Orthofix Medical Inc. (NYSE:OFIX) (who collectively hold about 70% of the market), spine surgeons notably favor new technology. The remaining 30% of the market is split among many smaller companies, creating an opportunity for new market entrants with disruptive technology like Carlsmed's to gain traction. BofA sees significant market share capture potential for Carlsmed, with analyst Steed estimating total revenue of $133 million in 2028, representing only about 1% of the total U.S. spine market. Price Action: CARL stock is trading higher by 0.88% to $13.70 at last check Monday. Read Next:Photo via Shutterstock UNLOCKED: 5 NEW TRADES EVERY WEEK. Click now to get top trade ideas daily, plus unlimited access to cutting-edge tools and strategies to gain an edge in the markets. Get the latest stock analysis from Benzinga? This article Carlsmed's Personalized Spine Implants Get Significant Reimbursement Advantage originally appeared on © 2025 Benzinga does not provide investment advice. All rights reserved. Sign in to access your portfolio

Clean energy investors relieved by Trump tax rule changes
Clean energy investors relieved by Trump tax rule changes

Yahoo

time14 minutes ago

  • Yahoo

Clean energy investors relieved by Trump tax rule changes

(Reuters) -Shares of U.S. solar energy companies rose on Monday after the Trump administration released new subsidy rules for clean energy projects that were not as stringent as many investors had feared. Late on Friday, the Treasury Department narrowed the definition for what it means for a solar or wind project to be considered under construction, a requirement to qualify for federal tax credits worth 30% of a project's cost. The changes include requiring developers of big solar arrays and wind farms to complete physical work rather than simply show that they have invested capital. Solar companies criticized the move on Friday, but analysts, investors and others said the guidelines were better than many expected. The MAC Global Solar Energy index was up 4% in mid-day trade, with top gainers, including residential solar company Sunrun, up 9%, and panel manufacturer First Solar, up 8.6%. "Although it creates some complications, it is manageable," Raymond James analyst Pavel Molchanov said in an email. Some in the industry had feared that project developers would have to incur a large percentage of project costs in order to be eligible for the credits, or that they would have a narrower timeline to claim the subsidies after starting construction. The Treasury Department left the 4-year window unchanged for projects that start construction before the credits expire. The One Big Beautiful Bill Act requires projects to begin construction by July of next year or enter service by the end of 2027 to qualify for a 30% tax credit and bonuses that can push the subsidy even higher. Under previous law, the credits were available through 2032. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

WOOFIE'S BREAKS BENCHMARKS IN FRANCHISE OWNER SATISFACTION SURVEY
WOOFIE'S BREAKS BENCHMARKS IN FRANCHISE OWNER SATISFACTION SURVEY

Yahoo

time14 minutes ago

  • Yahoo

WOOFIE'S BREAKS BENCHMARKS IN FRANCHISE OWNER SATISFACTION SURVEY

Fast-growing mobile pet care franchise earns top scores in analysis by Franchise Business Review ASHBURN, Va., Aug. 18, 2025 /PRNewswire/ -- Woofie's®, a premier provider of personalized mobile pet care services, today announced the exceptional results of a recent franchise owner satisfaction survey conducted by Franchise Business Review, an independent market research firm serving the franchise sector. The results highlight Woofie's standout performance across various categories, showing how the brand isn't just meeting industry expectations, it's exceeding them. Woofie's achieved an impressive overall Franchise Satisfaction Index (FSI) score of 76, which is 12% higher than the industry benchmark of 68. This strong score reflects widespread franchise owner satisfaction on critical business points, including leadership, culture, support, and communication. Out of 329 participating franchise brands and feedback from over 31,000 franchise owners, Woofie's ranks in the top tier of the 2025 Franchise Business Review benchmark. Woofie's highest performing categories were in community, culture and leadership – areas where the brand continues to intentionally invest in. The company's commitment to transparency, relationship-building, and franchise owner success has fostered a uniquely supportive franchise community where owners consistently lift each other up and share advice and best practices. Category highlights include: Community & Culture Supportive of Brand Score: 94 – 22% above the 77 benchmark Supportive of Fellow Franchise Owners Score: 94 – 18% above the 80 benchmark Programs/Events Participation Score: 93 – 27% above the 73 benchmark Overall Franchisee Community Score: 92 – 24% above the 74 benchmark Supportive of Management Score: 89 – 31% above the 68 benchmark Leadership Team Culture Encouragement Score: 92 – 28% above the 72 benchmark Clear Vision Score: 89 – 27% above the 70 benchmark Leadership Driving Company Forward Score: 87 – 30% above the 67 benchmark Overall Leadership Score: 86 – 30% above the 66 benchmark Franchisee Involvement in Decisions Score: 76 – 38% above the 55 benchmark "I'm very proud of Woofie's accomplishments and incredibly happy with the results of Franchise Business Review's Franchisee Satisfaction Survey," said Amy Addington, co-founder and brand president of Woofie's. "These results are not just numbers – they reflect our dedication to building a brand rooted in support, growth, and success. These results carry so much weight with our team, giving us valuable insight into where we're excelling and areas we can continue to evolve to better serve our franchise owners. Whether the improvements are big or small, we're always looking to raise the bar, and appreciate all of the input our team has provided." Woofie's franchise owners were surveyed on 30 benchmark questions on topics including leadership, culture, training and support, operations, and community. These survey results come at a milestone moment for Woofie's, as the brand prepares to celebrate its 21st anniversary in September. To learn more about the brand or to discover franchising opportunities with Woofie's, visit To learn more about Franchise Business Review, visit About Woofie'sFounded in 2004 and franchising since 2018, Woofie's is the first and only franchise in the professional pet care services industry to offer combined services of pet sitting, dog walking and mobile pet spa services. Woofie's is further set apart by its completely customizable services and focus on customer service. Today, there are 60 locations open and operating in Alabama, Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Kentucky, Maryland, Massachusetts, Michigan, Missouri, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Utah, Virginia, and Wisconsin. About Authority BrandsHeadquartered in Columbia, Maryland, Authority Brands' companies include 15 leading home service franchise brands: America's Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, STOP Restoration, and Woofie's. Together, these brands provide home services through more than 2,700 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology, and operational support. See for more information. About Franchise Business ReviewFranchise Business Review (FBR) is a leading market research firm serving the franchise sector. FBR measures the satisfaction and engagement of franchisees and franchise employees and publishes various guides and reports for entrepreneurs considering an investment in a franchise business. Since 2005, FBR has surveyed hundreds of thousands of franchise owners and over 1,300 leading franchise companies. FBR publishes free and unbiased franchisee satisfaction research reports throughout the year online at To read our publications, visit Contact:Alexis PaulFish 919954-893-9150apaul@ View original content to download multimedia: SOURCE Woofie's Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store