Israel storms UNRWA schools and Emirates posts record revenues
This episode features Taniya Dutta, contributor; and Shweta Jain, Assistant Business Editor.
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Khaleej Times
2 hours ago
- Khaleej Times
Thousands of Israelis rally nationwide to demand end to Gaza war, release of hostages
Thousands of Israelis took part in a nationwide strike on Sunday in support of families of hostages held in Gaza, calling on Prime Minister Benjamin Netanyahu to reach an agreement with Hamas to end the war and release the remaining captives. Demonstrators waved Israeli flags and carried photos of hostages as whistles, horns, and drums echoed at rallies across the country, while some protesters blocked streets and highways, including the main route between Jerusalem and Tel Aviv. 'Today, everything stops to remember the highest value: the sanctity of life,' Anat Angrest, the mother of hostage Matan Angrest, told reporters at a public square in Tel Aviv. Among those who met with families of hostages in Tel Aviv was Israeli Hollywood actress Gal Gadot, known for her role as Wonder Woman and starring in the Fast & the Furious franchise. Ahead of Sunday, some businesses and institutions said they would allow staff to join the nationwide strike, which was called by the hostages' families. While some businesses closed, many also remained open across the country on what is a working day in Israel. Schools are on summer recess and were not affected. A major rally is scheduled to take place in Tel Aviv in the evening. Israeli police said that 38 demonstrators had been detained by 2pm (11am GMT) Some protesters blocking roads scuffled with police, and were carried away by officers. Demonstrations across the country were briefly halted around 4pm local time when air raid sirens sounded in Tel Aviv, Jerusalem and elsewhere, warning of an incoming missile fired from Yemen. The missile was intercepted without incident. On Sunday, Netanyahu told the cabinet: "Those who call today for an end to the war without defeating Hamas are not only hardening Hamas' position and delaying the release of our hostages. They are also ensuring that the horrors of October 7 will repeat themselves over and over again." The prime minister, who leads the country's most right-wing government in history, said his government was determined to implement a decision for the military to seize Gaza City, one of the last major areas of the enclave it does not already control. That decision is widely unpopular among Israelis and many of the hostages' families, who fear an expanded military campaign in Gaza could risk the lives of their loved ones still held captive. There are 50 hostages held in Gaza, of which Israeli officials believe around 20 are still alive. "There is no time – not for the lives wasting away in hell, nor for the fallen who may vanish in the ruins of Gaza," said the Hostages Families Forum, which represents many families of captives held in Gaza, on Sunday. After nearly two years of war in Gaza, ignited by the Hamas-led attack on Israel in October 2023, most of the hostages who have been freed so far emerged as a result of diplomatic talks. Negotiations towards a ceasefire that could have seen more hostages released collapsed in July. The Palestinian group Hamas has said it would only free the remaining hostages if Israel agrees to end the war, while Netanyahu has vowed that Hamas cannot stay in power. The Israeli government has faced sharp criticism at home and abroad, including from some of its closest European allies, over the announcement that the military would soon seize Gaza City. More than 61,000 Palestinians have been killed in Israel's military campaign in Gaza, according to local health officials there. They said on Sunday at least 29 had been killed in the past day. Around 1,200 people were killed and 251 were taken into Gaza during Hamas' attack on Israel. Over 400 Israeli soldiers have been killed in Gaza since then.
Zawya
3 hours ago
- Zawya
Landmark Group's Home Centre achieves 39% brand awareness uplift with CTV Ads
Dubai, UAE – Home Centre, a leading furniture and home furnishings retailer in the Middle East, North Africa, and the Indian subcontinent, partnered with ThePubverse by ArabyAds to activate a Connected TV (CTV) advertising campaign during Ramadan 2025. The campaign focused on driving awareness for new product launches, engaging premium audiences in Saudi Arabia through immersive, tech-enabled experiences on the largest screen in the home. As part of its Ramadan strategy, Home Centre leveraged ThePubverse's exclusive home-screen placements on LG Connected TVs, delivering precise targeting and full-screen visibility to a premium female audience segment. To measure real-time campaign impact, a Brand Lift Study (BLS) was deployed directly on CTV devices, capturing performance across key upper- and mid-funnel metrics. The campaign exceeded engagement benchmarks for CTV in the region, delivering a significant uplift across brand awareness (39%), ad recall (37%), and brand consideration (29%), reinforcing the role of CTV as a powerful medium for brand amplification during peak shopping seasons. Akash Saxena, Senior Digital Marketing Manager at Home Centre, commented: "We are committed to digital innovations. That's exactly why we invested in Connected TV advertising and partnered with ThePubverse by ArabyAds. The niche audience targeting capabilities, premium home-screen experience with 100% brand safety, and deterministic BLS - Brand Lift Survey were uniquely offered and are a mark of impactful technology innovation in the advertising landscape. The results have been very encouraging, with a very good response from the market, and we look forward to more such initiatives'. Building on this success, Ayman Haydar, CEO of ThePubverse by ArabyAds, added, "Our collaboration with Home Centre during Ramadan 2025 demonstrates the power of Connected TV to elevate seasonal campaigns with precision and scale. Through premium LG home-screen inventory, advanced audience targeting, and real-time measurement, ThePubverse delivered Home Centre's message directly into living rooms at a moment that truly matters. This campaign is a clear example of how CTV drives both engagement and brand lift. We're proud to have partnered once again with Landmark Group and remain committed to redefining how brands connect with audiences across MENA." About Home Centre Offering outstanding value, quality products, and exceptional customer experience, Home Centre is the largest omnichannel retailer for home furnishings in the Middle East, North Africa & the Indian sub-continent. Established in 1995 with its first store in the UAE, today Home Centre has a wide network of over 160 stores across the GCC, North Africa, and India. Easy to navigate and serving as a one-stop solution for all home furnishing, the Home Centre e-commerce platform provides customers with an extensive range of over 14,000 products at the tip of their fingers. Complying with international standards, Home Centre houses products sourced from over 50 countries worldwide. Home Centre's in-house team of designers and buyers draws inspiration from the latest global trends and brings stylish and innovative furniture, customised to suit local preferences. | Facebook | Twitter | Instagram About ThePubverse ThePubverse is the publisher monetization arm of ArabyAds, providing premium advertising inventory, precision targeting, and transparent measurement tools across digital platforms in the Middle East. As part of the ArabyAds ecosystem, ThePubverse enables brands to engage audiences through innovative solutions like Connected TV with measurable outcomes and brand-safe environments. For Media Enquiries: pr@
Zawya
3 hours ago
- Zawya
The UAE Artificial Intelligence Office launches the third edition of the ‘Samsung Innovation Program'
As part of the UAE Artificial Intelligence Camp activities Dubai, UAE: The UAE's Artificial Intelligence, Digital Economy, and Remote Work Applications Office and Samsung Gulf Electronics have launched the third edition of the 'Samsung Innovation Campus' program as part of the UAE Artificial Intelligence Camp 2025, with the aim of empowering a generation of talents and innovators in the UAE in the field of artificial intelligence. The partnership will see Samsung's globally recognized Samsung Innovation Campus program become an integral part of the UAE Artificial Intelligence Camp — the region's largest gathering of AI events, workshops, and hackathons — and for the second year in a row, the program aims to enrich participants' knowledge in various areas, most notably the fundamentals of artificial intelligence. Dr. Abdelrahman Al Mahmoud, Director at the UAE Artificial Intelligence, Digital Economy, and Remote Work Applications Office, affirmed that the UAE Government is committed to sustaining its partnerships with leading global technology companies, while continuing to enhance the exchange of best practices, expertise, and knowledge, as well as launching and implementing joint educational and knowledge-based programs. These efforts contribute to achieving the UAE's visions in the field of artificial intelligence. He added that embedding the Samsung Innovation Campus within the UAE Artificial Intelligence Camp provides participants with access to diverse, world-class learning opportunities, and reflects the UAE Government's efforts to develop the capabilities of the new generation of innovators and experts in artificial intelligence, strengthening their contributions and role in shaping the future. DooHee Lee, President of Samsung Gulf Electronics, stated, "At Samsung we believe that blending both education and technology provide a powerful combination for progress. Bringing Samsung Innovation Campus to the UAE AI Camp allows us to do more than just teach; we are actively preparing the next generation of leaders to excel in an AI-powered future. With this partnership, we continue our mission to empower minds, and we are proud to support the UAE's efforts in preparing youth for the future through technology." The Samsung Innovation Campus curriculum, developed as Samsung's global CSR initiative, is designed to foster digital literacy and innovation amongst the youth through courses in artificial intelligence, machine learning, data analysis, and IoT (Internet of Things). Participants will learn from industry experts, gaining invaluable insights and practical skills crucial for careers in the rapidly expanding technology sector. The UAE AI Camp 2025, held from mid-July to mid-August, featured more than 70 sessions, interactive workshops, hackathons, challenges, and lectures. The camp engaged all segments of society — from children, school and university students, and youth to AI and coding experts — offering a comprehensive learning experience across seven main themes: the future of artificial intelligence; data science and machine learning; smart applications in education, healthcare, and finance; web development and robotics; AI governance and ethics; cybersecurity; and virtual and augmented reality.
