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Paris Hilton's nonprofit grants $1M to women-owned businesses

Paris Hilton's nonprofit grants $1M to women-owned businesses

Yahoo01-04-2025

Paris Hilton's nonprofit is helping 50 women-owned small businesses affected by the Los Angeles wildfires get back on their feet.
Hilton's 11:11 Media Impact, in partnership with GoFundMe.org, is donating $1 million in grants to 50 women-owned businesses. Each business will receive $25,000 each. The grant will help businesses like childcare centers, neighborhood restaurants, florists, fitness studios, boutiques and more.
Richard Sherman's family robbed at gunpoint
'Last week, I had the incredible honor of meeting some of the inspiring women whose small businesses were devastated by the LA Fires—and are now getting a second chance,' she wrote on Instagram. 'I personally read every application, and I just want every single one of these women to know: I see you, I believe in you, and I'm so honored to support your journey.'
According to L.A. County's Economic Development Corporation more than 1,800 businesses were located in the Eaton and Palisades Fire zones employing thousands and generating nearly $1.5 billion in annual sales.
The recovery grants aim to help those businesses rebound.
'Let's keep showing up for women entrepreneurs—because when women thrive, we all thrive,' she continued in her post.
'Full House' star Dave Coulier says he's cancer free
In the wake of the fires, the heiress also worked with the Pasadena Humane Society to help reunite families with their pets.
Hilton herself lost her Palisades home during the January wildfire.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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A Conversation With Hilton CMO Mark Weinstein On Building Brand Platforms, Cultural Relevance + Using Attitudinal Data To Future Proof Audience Understanding
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A Conversation With Hilton CMO Mark Weinstein On Building Brand Platforms, Cultural Relevance + Using Attitudinal Data To Future Proof Audience Understanding

With culture moving at the speed of light, identifying trends versus fads has becoming increasingly difficult. Consequently, aligning brands to be at the forefront of culture can be extremely complex, and the need to identify the right platforms and tools to gather the correct consumer intelligence to do so has never been more important. To wit, as brands move away from being campaign driven, to platform led, in order to not only be ahead of trend, but also differentiate within category, organizations need to crisply define who a brand is and what it stands for with clarity. Success here will also involve not only looking at the brand more from a lens of the WHO, but also doing the same for customers with more attitudinal or emotional data to get to the WHY. Mark Weinstein On Building Brand Platforms, Cultural Relevance + Using Attitudinal Data To Future ... 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