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Creative Technology names late founder Sim Wong Hoo's brother as new CEO

Creative Technology names late founder Sim Wong Hoo's brother as new CEO

CNA16-05-2025

SINGAPORE: Creative Technology has named Mr Freddy Sim, the younger brother of its late founder and billionaire entrepreneur Sim Wong Hoo, as CEO with effect from Friday (May 16).
Just like his brother, who served as chairman and CEO until his death in 2023, Mr Freddy Sim will be drawing a nominal monthly salary of S$1 (US$0.80), the company said in an announcement on the Singapore Exchange (SGX) on Friday evening.
Creative Technology was founded in 1981 and is best known for its Sound Blaster sound cards. The company designs and manufactures digital entertainment products.
"This appointment is an honour and I will undertake this new role in full recognition that we are all building upon what my brother Sim Wong Hoo started all those years ago,' said Mr Freddy Sim.
'Creative is renowned as the flagbearer for innovation in the technology industry. The new senior management team have re-strategised and refocused on our core DNA of innovation, and revitalised the entrepreneurial spirit of daring to venture into the leading edge.'
In its announcement, Creative Technology said that Mr Freddy Sim is a "seasoned entrepreneur" with more than 40 years of experience in consumer electronics and technology.
"His expertise and seasoned leadership will continue to accelerate Creative on its journey of renewal; and its momentum to deliver industry-leading innovative products," it added.

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From Grafunkt to Nathan Home: Meet the prolific designer who helped shape Singapore's design scene
From Grafunkt to Nathan Home: Meet the prolific designer who helped shape Singapore's design scene

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timean hour ago

  • CNA

From Grafunkt to Nathan Home: Meet the prolific designer who helped shape Singapore's design scene

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timean hour ago

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Toyota chairman to face scrutiny over $33 billion deal at shareholder meeting

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Commentary: The Johor-Singapore SEZ will need a lot of energy – nuclear power might be the key
Commentary: The Johor-Singapore SEZ will need a lot of energy – nuclear power might be the key

CNA

time2 hours ago

  • CNA

Commentary: The Johor-Singapore SEZ will need a lot of energy – nuclear power might be the key

SINGAPORE: The Johor-Singapore Special Economic Zone (JS-SEZ) is set to become a defining project for industrial and economic collaboration between Malaysia and Singapore. What the new economic corridor will need is stable, 24/7 carbon-free energy. Both countries face energy challenges that could undermine the long-term viability of the JS-SEZ. It is an opportunity for a strategic nuclear partnership. Singapore relies heavily on imported natural gas for electricity, exposing it to volatile prices and supply risks. It aims to achieve net-zero emissions by 2050, but electricity demand is expected to grow by 3 per cent to 5 per cent every year. Malaysia intends to increase its renewable energy capacity to 40 per cent by 2035, but intermittency (how consistently supply can be generated) and dispatchability (how supply can be adjusted to meet off-on demand) are challenging at a large scale. 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A similar model could work for the JS-SEZ, bringing together Malaysia land availability and regulatory readiness and Singapore's financing capabilities and intention to import clean energy from the region. Malaysia and Singapore already have an electricity interconnector that allows energy to be transferred between the two national grids. It is currently used to import renewable electricity from Laos to Singapore, and from Malaysia to Singapore, with remaining capacity to carry more. There is also opportunity for collective technology transfer and supply chain development. Japan, South Korea and China have strengthened domestic nuclear industries, creating skilled jobs and new export options, through partnerships with established nuclear states. The JS-SEZ could do the same for Malaysia and Singapore. Talent development is already stated as a goal of the JS-SEZ. Nuclear energy requires a highly skilled and well-educated workforce. 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