UAE unveils visual identity and theme for upcoming 28th Universal Postal Congress - Middle East Business News and Information
The logo and theme were unveiled during an official reception held in Bern, Switzerland, in the presence of H.E Dr. Hissa Abdulla Ahmed Al-Otaiba , UAE Ambassador to the Swiss Confederation, the UPU Director General, Masahiko Metoki, senior officials from the UPU, representatives of UPU member countries and several prominent figures from both the UAE and Switzerland.
The reception, hosted by the Organizing Committee for the 28th Universal Postal Congress in collaboration with the UPU, convened UPU member countries and relevant entities to discuss future insights and ongoing event preparations. It also served as an avenue to present the organisational and logistical plans for the Congress, further reinforcing the UAE's commitment to delivering an exceptional experience adhering to international standards.
H.E. Sultan bin Saeed Al Mansoori, Chairman of the Organizing Committee for the 28th Universal Postal Congress, said: 'We look forward to hosting the 28th Universal Postal Congress, one of the leading events for the postal and logistics sector. The UAE being chosen as the event's host, reflects the broader international community's trust in our nation's leading position in this domain, highlighting its vital role in connecting communities and economies.'
'Through this event, we seek to empower key decision-makers, enabling them to positively transform the future of the global postal and logistics sector by fostering international collaboration, embracing advanced technologies and developing flexible and sustainable business models that can keep pace with rapid digital transformation. This direction is fully aligned with the UAE's commitment to accelerating digital transformation and driving comprehensive development. By convening global stakeholders, we reaffirm the importance of collaboration in building a future that is inclusive, innovative, and prepared to meet the challenges of an evolving world,' H.E. added.
The theme 'Leading the Change, Creating the Future' reflects the pivotal role of the UPU and its member states in shaping the future of the global postal sector. It acknowledges the sector's longstanding legacy in connecting people across borders, while highlighting its transformation through innovation, digitisation, and sustainability. The accompanying logo features the falcon, symbolising trust, strength, and foresight, with a stylised gateway, representing openness to the future and the sector's evolving role in global connectivity.
Together, they express a collective call to action and a dedication to modernisation, regulatory advancement, inclusive international cooperation and a renewed commitment to the multilateral principles that guide the work of the UPU as a United Nations institution.
Furthermore, the strategic dimensions and forward-looking goals of the 28th Universal Postal Congress, seamlessly align with the objectives of 'We the UAE 2031'. This initiative aims to strengthen the UAE's position as a leading global hub for digital economy and smart services, while bolstering its presence in international organisations and events.
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