Mukesh Ambani and Nita Ambani's bahu Shloka Ambani calls her company ‘Shaadi.com for...', says it doesn't pay...
We all remember the lavish wedding of Mukesh Ambani and Nita Ambani's son Anant with Radhika Merchant, which was held in 2024. But this was not the only grand wedding that took place in the Ambani family. In 2019, after becoming the Chairman of Reliance Jio Infocomm Ltd, Akash Ambani married Shloka Mehta. Talking about Shloka, rather than helping her husband in the family business, she chose to work in the social sector. Shloka and Maniti Shah founded a non-profit organisation called ConnectFor. In a recent podcast, she revealed her journey as a founder and her struggles to make the NGO run. What is ConnectFor?
The NGO works as a bridge that joins volunteers from across the world with different NGOs. According to the about us section of the NGO's website – 'non-profit organisation that seeks to contribute to the developmental sector by facilitating engagement of the volunteering community, building capacity, and creating value-added services for NGOs'. Shloka Mehta Ambani's Recent Podcast Appearance
Shloka recently made an appearance on Masoom Minawala's YouTube channel. During the podcast, she talked about her NGO, Sharing the Vision. Mehta also revealed the challenges she faced while running ConnectFor.
'ConnectFor is basically a Shaadi.com for volunteering. We started with a very simple idea, which was that there are lots of people who want to do good things but find it challenging to locate the means to do so. We, as a country, have so many NGOs, so we decided to become a bridge between the people who wanted to help and the ones who needed it,' she said in the podcast.
Her co-founder added that the organisation has already made a sizable dent in the system with 1 lakh volunteers currently working with over 1000 NGOs. She shared that ConnectFor has, in fact, helped save non-profit organisations over Rs 21 crore since the start of their operations.
Maniti Shah, co-founder of the NGO, who was also at the podcast, stated that ConnectFor has already marked its presence with 1 lakh volunteers currently working with over 1000 NGOs.
Responding to a question regarding her vision for the future of the company, Shloka said, 'Honestly, it keeps changing very quickly. Initially, we wanted to be a one-stop solution for Mumbai, but then we ended up expanding all over the country. Over time we realised the scope of corporate engagement, and all of these things have fallen into our laps, and now we are working with Amazon and so many unbelievable companies.' Financial Struggles That Go Hand In Hand
Shloka accepted the challenges of social work, citing low pay and the difficulty in motivating people without a strong intrinsic drive. While her organisation experiences yearly growth, she highlights the need for passionate people to overcome financial problems. She added the support provided by her family, specially her husband, in navigating these difficulties.
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