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These New Waterfront Villas in Floria's Key West Have Private Pools, Personalized Concierge Service, and Some of the Best Views in Town
The sprawling residences boast curated art, custom millwork, spa-inspired bathrooms, gourmet kitchens, and an outdoor grill; some villas also have private docks and firepits.
Each home is serviced by a concierge who can assist in planning excursions and tours, booking restaurant reservations, or arranging private chef-prepared dinners.
Key West visitors have a new way to experience the destination, famous for its vast coral reefs teeming with tropical fish and rainbow-hued conch houses. Lunara Bay, a collection of 26 luxury waterfront estates, opens for stays starting July 1.
The new four- to eight-bedroom private villas—the island's largest waterfront accommodations—are managed by travel platform Brightwild, which specializes in blending the comforts of a home with the service and design details of a five-star resort.
'When we started Brightwild, our mission was simple: connect people in real life,' Billy Spottswood, CEO of Brightwild, tells Travel + Leisure. 'We believed that travel, when done right, could bring people closer—not just to new places, but to each other. With Lunara Bay, we set out to bring that mission to life and went all in."
Each family-friendly residence features a swimming pool surrounded by a lush lawn (and a fence, making it both child- and pet-friendly), spa-inspired bathrooms with rainfall showers, a gourmet kitchen equipped with a Viking range, and an outdoor grill. Many of the homes also have private docks and firepits. Each villa is designed with curated art, custom millwork, and ample outdoor spaces to entertain—or to fully lean into vacation mode with a book on a poolside lounger. Many of the villas have private docks.
To make the most of a Lunara Bay stay, visitors can also work with a dedicated GEM or Guest Experience Manager—essentially a concierge who can come up with bespoke itineraries, plan excursions like guided fishing trips or family sandbar outings, and book coveted reservations to some of Key West's buzziest restaurants. These pros can also help ensure a smoother on-site stay for guests by pre-stocking their kitchen or arranging a private chef-prepared dinner.
'Our team of GEMS will be your guide and connection to the local culture,' Spottswood says. 'They will help guests plan the extraordinary, but we also know that unforgettable trips are shaped by the moments in between—the spontaneous ones, the shared laughter, the small joys that can't be planned but can be made possible."
Nightly rates at Lunara Bay start from $1,200, and you can book your stay at lunarabay.com.
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