M&S shopper rejoice as shop brings back viral ‘Dubai-style' chocolate & people are hailing it the ‘best bar ever'

The Sun

24-05-2025

M&S shoppers have been sharing their delight at the store bringing back its viral 'Dubai-style' chocolate.
Back in April, the upmarket supermarket launched its take on the popular style of chocolate that has caused a frenzy among chocoholics.
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Just like 'Dubai chocolate', M&S' chocolate bar - the Big Daddy - features a milk chocolate shell filled with a scrumptious green pistachio filling.
The supermarket took to Instagram to share: 'Our VIRAL Big Daddy Pistachio is BACK in stock and has your name written all over it!
'If you missed out the first time, we'll forgive you, but don't let yourself miss out again on this heavenly bar of signature rich, creamy milk chocolate layered with gooey sweet and salty caramel, filled with a chunky pistachio layer with roasted pistachios, velvety pistachio creme and a light, biscuit crumb.
'Snack responsibly… or don't, we're not judging.'
You can pick up their Big Daddy Pistachio in your local M&S Foodhall or on Ocado.
Chocolate fans were quick to rush to the comments to share their happiness that the bar is back.
One said: 'When I get my hands on one of these, I'm not sharing it!'
Another added: 'Finally got one yesterday and it's sooo good.'
Meanwhile, a third wrote: 'I STILL CAN'T GET MY HANDS ON IT.'
The Big Daddy Pistachio is actually an update on Marks and Spencer's insanely popular Big Daddy bar that had shoppers in a frenzy in 2024.
You asked, we delivered' says Irish supermarket as viral chocolate lands in stores but 'they won't last'
Like the Big Daddy, this new chocolate treat has layers of thick milk chocolate, gooey sweet and salty caramel and a light and crunchy biscuit crumb.
Shoppers raved about the product, calling it the "best chocolate bar ever."
However, it also has the brand new chunky pistachio layer, inspired by the hugely popular Dubai chocolate trend.
The scrumptious treat first landed on shelves on April 23.
The posh supermarket has said it developed the new chocolate bar over nine months "to ensure absolute perfection."
The Big Daddy Pistachio currently costs £8.50 for a 280g bar.
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Although this may seem expensive, it is still much cheaper than the original Dubai chocolate, that the M&S bar is based on.
The decadent treat has gone viral on social media over the past few months, with videos on the pistachio filled snack amassing over six million views.
The indulgent chocolate bar, which has a green filling made from pistachio and a traditional Arab dessert called Knafeh, often comes with a hefty price tag, with single bars retailing online for more than £20.
Since the treat went viral, many retailers such as Lidl have launched their own versions of the bar, at much cheaper prices.
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M&S has also teased more "exciting pistachio launches" in the coming months, including chocolate, cookies, desserts and even a Pistachio and Honey Baking Feta.
Lidl's £3.99 version of the Dubai chocolate was so popular that it initially sold out in just 84 minutes.
Meanwhile Morrisons has been selling larger 100g bars of Bolci Dubai -style chocolate for just £5.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs...
Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.