Do you know what 'G' in Parle-G stands for? Its World War 2 link is...
Do you know what 'G' in Parle-G stands for? Its World War 2 link is…
Parle-G Facts: Parle-G is one biscuit that is loved by everyone. From grandfather to Chintu, the sweet taste of the biscuit is loved by all ages. This is one biscuit that probably doesn't have haters. Interestingly, it is the world's largest-selling biscuit by volume and a household name in India. When morning or evening tea is served in India, Parle-G always finds a place on the plate. The company was founded by Mohanlal Dayal in the year 1929. During World War II, like other brands, Parle-G also faced difficulties as India was dealing with severe food rationing. But it managed to overcome the hurdle and regain its popularity because of its unique taste and packaging. The simple wrapper of the biscuit with an illustration of a cute little girl captured the hearts of consumers across the country.
The clever packaging of Parle-G was designed by artist Maganlal Dahiya in the year 1960. However, those who search for the girl on the wrapper, it was a fictional character and resembled no one. Parle-G's enduring design has cultivated strong brand loyalty across generations, securing its position as a household staple in India. The 'G' in Parle-G stands for
People think that the G in Parle-G stands for Glucose, but it's actually 'Genius'. The biscuits' sustained popularity from its low cost, widespread and easy availability. Its affordable price makes it a staple snack for many families. Not only that, the consistent product quality has further solidified consumer trust in the brand.
Parle-G has surpassed the snack status in India and has become a part of Indian culture. Several people have their childhood memories associated with Parle-G, making it a major player in India's snack industry. How Parle-G Became World's Best Biscuits
In the 1980s, when a global war between Coke and Pepsi was going on, homegrown Parle had a different plan to win the beverage market. Parle came up with beverages like Thums Up, Limca, Gold Spot, and Frooti. The strategy was so good and successful that Coca-Cola decided to buy Thums Up. World's Best-Selling Biscuit
In 2011, Parle-G was officially crowned as the best-selling biscuit in the world by Nielsen. Its success is particularly notable because it maintained its affordable price despite rising inflation. Unlike many other snack brands that significantly increased their prices, Parle-G remained budget-friendly, serving as an essential and accessible food item for a large population.
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