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Do you know what 'G' in Parle-G stands for? Its World War 2 link is...
Do you know what 'G' in Parle-G stands for? Its World War 2 link is...

India.com

time2 days ago

  • Business
  • India.com

Do you know what 'G' in Parle-G stands for? Its World War 2 link is...

Do you know what 'G' in Parle-G stands for? Its World War 2 link is… Parle-G Facts: Parle-G is one biscuit that is loved by everyone. From grandfather to Chintu, the sweet taste of the biscuit is loved by all ages. This is one biscuit that probably doesn't have haters. Interestingly, it is the world's largest-selling biscuit by volume and a household name in India. When morning or evening tea is served in India, Parle-G always finds a place on the plate. The company was founded by Mohanlal Dayal in the year 1929. During World War II, like other brands, Parle-G also faced difficulties as India was dealing with severe food rationing. But it managed to overcome the hurdle and regain its popularity because of its unique taste and packaging. The simple wrapper of the biscuit with an illustration of a cute little girl captured the hearts of consumers across the country. The clever packaging of Parle-G was designed by artist Maganlal Dahiya in the year 1960. However, those who search for the girl on the wrapper, it was a fictional character and resembled no one. Parle-G's enduring design has cultivated strong brand loyalty across generations, securing its position as a household staple in India. The 'G' in Parle-G stands for People think that the G in Parle-G stands for Glucose, but it's actually 'Genius'. The biscuits' sustained popularity from its low cost, widespread and easy availability. Its affordable price makes it a staple snack for many families. Not only that, the consistent product quality has further solidified consumer trust in the brand. Parle-G has surpassed the snack status in India and has become a part of Indian culture. Several people have their childhood memories associated with Parle-G, making it a major player in India's snack industry. How Parle-G Became World's Best Biscuits In the 1980s, when a global war between Coke and Pepsi was going on, homegrown Parle had a different plan to win the beverage market. Parle came up with beverages like Thums Up, Limca, Gold Spot, and Frooti. The strategy was so good and successful that Coca-Cola decided to buy Thums Up. World's Best-Selling Biscuit In 2011, Parle-G was officially crowned as the best-selling biscuit in the world by Nielsen. Its success is particularly notable because it maintained its affordable price despite rising inflation. Unlike many other snack brands that significantly increased their prices, Parle-G remained budget-friendly, serving as an essential and accessible food item for a large population.

Viral video: Parle-G packet sells for Rs 2,300 in Gaza, Palestinian father shares post about daughter's favourite treat
Viral video: Parle-G packet sells for Rs 2,300 in Gaza, Palestinian father shares post about daughter's favourite treat

Economic Times

time4 days ago

  • Politics
  • Economic Times

Viral video: Parle-G packet sells for Rs 2,300 in Gaza, Palestinian father shares post about daughter's favourite treat

A viral social media post featuring a Palestinian girl in Gaza holding a Parle-G biscuit has spotlighted the severe food shortages and inflated prices amid the ongoing conflict. The biscuit, ordinarily inexpensive, was purchased at a drastically increased price due to wartime scarcity. This image has resonated globally, symbolizing both the hardship and resilience of civilians in the crisis. Tired of too many ads? Remove Ads A biscuit amid the blockade Netizens react with emotion and appeals Tired of too many ads? Remove Ads Symbol of hardship and hope A social media post by a Palestinian father showing his daughter receiving a packet of Parle-G has gone viral, drawing attention to the severe food shortage in Gaza and the soaring prices of basic goods amid the ongoing Israel-Palestine conflict. The biscuit, which costs Rs 100 in regular international markets, was reportedly bought for over Rs 2,300 due to wartime Jawad, a resident of Gaza, posted a video on X (formerly Twitter) showing his daughter Rafif holding a Parle-G biscuit packet. In his post, he wrote, 'Even though the price jumped from €1.5 to over €24, I just couldn't deny Rafif her favorite treat.' The post quickly gained traction across social media, especially among Indian users, many of whom were surprised to see the Indian biscuit brand in a conflict-hit poured in, with many Indian users tagging government officials and the Parle company. One user wrote to India's Minister of External Affairs, '@DrSJaishankar that baby is eating India's favourite biscuit. Look I know we are neutral about the war. But can we please send more Parle G to Palestine? These are Glucose Biscuits and will help relieve the civilian population.'Another user tagged the biscuit-maker with a simple plea: '@ParleFamily can you help?' A third user said, 'She's got great taste. Parle-G is a part of my childhood. And my adulthood. And everything in between. I wish I could send you all the Parle-G in the world for Rafif.'The post comes at a time when Gaza is facing acute shortages of food and essential supplies due to the continuing Israeli military blockade. Basic commodities are being sold at steep prices. For many, the image of a child holding a Parle-G biscuit became a symbol of resilience and innocence caught in a humanitarian crisis.'Sad to see people profiteering in such times,' said another user reacting to the inflated price of the biscuit in incident highlights both the emotional power of small gestures in wartime and the role social media plays in connecting global communities during humanitarian emergencies.

From Rs 5 to Rs 2,300: India's humble Parle-G is a luxury in Gaza; a father's viral post shows war reality
From Rs 5 to Rs 2,300: India's humble Parle-G is a luxury in Gaza; a father's viral post shows war reality

Time of India

time4 days ago

  • General
  • Time of India

From Rs 5 to Rs 2,300: India's humble Parle-G is a luxury in Gaza; a father's viral post shows war reality

NEW DELHI: In India, Parle-G biscuits are synonymous with simplicity, a nostalgic tea-time snack, a budget-friendly staple found in almost every household. In war-ravaged Gaza, however, the iconic Indian biscuit has taken on a grim new identity: a luxury item, symbolising the desperation of a population teetering on the brink of famine. A viral social media post by Mohammed Jawad, a Palestinian living in Gaza, has spotlighted the stark realities of wartime scarcity. The video shows his young daughter, Rafif, clutching a pack of Parle-G biscuits, a rare treat in a region suffering from an acute food crisis. Jawad revealed he paid more than €24 (approximately Rs 2,342) for the packet, which usually costs less than Rs 5 in Indian markets and around Rs 100 in international grocery stores. 'Even though the price jumped from €1.5 to over €24, I just couldn't deny Rafif her favorite treat,' he wrote on X (formerly Twitter), capturing hearts — and shock — across the globe, particularly among Indian users for whom Parle-G is an enduring symbol of affordability and childhood. His post quickly went viral on social media with many Indian users tagging government officials and the Parle company for help. A user wrote: "India sent Parle G to Palestinians as an Aid but Aid trucks get captured by Hamas and they sell the food and medicines in black to the hungry Palestinians. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like ¿Tienes $105? Inviértelos en CFD de Amazon y observa cómo crecen sin salir de casa. Empezar ahora Subscríbete Undo Rs 5 Parle-G being sold at Rs 2,500. This is the real face of the so-called resistance exploiting the misery of innocents." Replying to the post, Jawad said, "Some people think the aid that comes for the people of Gaza is distributed fairly. But the truth is that the occupation has recruited many agents and thieves to steal this aid and sell it on the market at sky-high prices. For example, flour is sold for around $500, and sugar is sold for about $90 per kilogram. All basic goods are sold at insane prices. Some people, who can't afford to buy, risk their lives just to get what they need. Meanwhile, others steal large quantities and sell them in the market for huge profits." This extraordinary price spike is a direct result of the ongoing humanitarian disaster unfolding in Gaza. Since the breakdown of a ceasefire in March, Israel has imposed a near-total blockade on aid entering the Palestinian enclave. The restriction has triggered a sharp surge in malnutrition rates, especially among children, and has devastated local supply chains. According to a UN report released on Thursday, the rate of acute malnutrition in children under five in Gaza has nearly tripled since February. Of nearly 50,000 children screened in late May, 5.8 per cent were diagnosed with acute malnutrition — up from 4.7 per cent just weeks earlier. The figure marks a dramatic rise from the situation in February, when a temporary pause in hostilities had allowed for freer aid flow, news agency Reuters reported. The UN-backed "nutrition cluster" also noted a spike in cases of severe acute malnutrition, a deadly condition that leaves children extremely vulnerable to infections. Treatment centers in northern Gaza and Rafah have reportedly been forced to shut down due to lack of medical supplies, damage from the ongoing conflict, or targeted attacks — claims Israel denies, maintaining that some facilities are used by Hamas for military operations. Doctors donating blood, children dying of starvation In a harrowing statement, the international medical NGO Doctors Without Borders (MSF) said doctors in Gaza are now donating their own blood to treat patients, following incidents where dozens of civilians were gunned down while trying to access food aid. Palestinian officials reported at least 29 starvation-related deaths, mostly among children and the elderly — in just a few days last month. These figures come amid growing scrutiny of aid distribution mechanisms and mounting criticism of Israel's restrictions, even as Tel Aviv insists it vets all aid to prevent diversion by Hamas, a charge the group denies.

Dublin on shortlist for Rotary International Convention
Dublin on shortlist for Rotary International Convention

RTÉ News​

time02-06-2025

  • Business
  • RTÉ News​

Dublin on shortlist for Rotary International Convention

Dublin has been confirmed as a finalist among a pool of four cities to host the Rotary International Convention in 2029 or 2031. If Rotary Ireland's bid is successful, the event could bring up to 20,000 visitors to Dublin. Dublin's rivals for the convention, which attracts visitors from up to 200 countries, include Barcelona, Cairo and New Delhi. The decision to provisionally nominate two cities to host the convention in 2029 and 2031 will be made in January by Rotary International's Board of Directors. Rotary Ireland District Governor Seamus Parle said the economic benefits of the convention would not be confined to Dublin, with thousands of visitors likely to combine their trip to the convention with a holiday and a longer visit to Ireland. "If our bid is successful, it will provide a huge boost to the local economy with an average of 20,000 to 30,000 hotel room nights with knock on support for bars, restaurants, retailers and tourism," Mr Parle said. "After the convention concludes we know most attendees will stay in Ireland for a holiday and visit the many attractions Ireland has to offer. This will generate substantial economic benefits for the country as a whole," he added. Rotary Ireland's bid is being supported by Fáilte Ireland's Dublin Convention Bureau. Seamus Parle said members are working extremely hard with the business community and other state agencies to secure funds through sponsorships to offset the running costs of the event, particularly the venue, which will be the RDS. "We would dearly love to host Rotary International's 119th convention in 2029 or its 121st convention in 2031. While Rotary Ireland has a very proud history of service - Dublin Rotary Club, which dates back to 1911, was the first to be established outside of North America - we have never actually hosted the International Rotary Convention," he said. Conventions run for five days and include workshop, forums, breakout sessions, and entertainment. Speakers at previous conventions have included UN General Secretary General António Guterres, Microsoft founder Bill Gates and former Canadian Prime Minister Justin Trudeau. Rotary Ireland has 67 clubs and 1,500 members all over the island of Ireland. The organisation brings together a global network of volunteer leaders dedicated to tackling the world's most pressing humanitarian challenges and creating lasting change. It connects 1.2 million people of action from more than 45,000 Rotary clubs in almost every country in the world.

We need to eat more dessert. Ozempic is crushing the hospitality industry
We need to eat more dessert. Ozempic is crushing the hospitality industry

Yahoo

time21-05-2025

  • Health
  • Yahoo

We need to eat more dessert. Ozempic is crushing the hospitality industry

'We're definitely noticing an Ozempic effect,' the chef Stevie Parle told me recently. He was talking about planning the menu for Town, his new restaurant in Covent Garden. When it comes to desserts, in particular, restaurateurs can no longer rely on diners to gorge themselves on pud at the end of a meal. Unlike other prescribed substances, the new wonder drug turns its users into models of restraint. They drink less, eat less, gamble less. One glass, a couple of chips, just a coffee: we are becoming a world of disciplined dowagers. It is good for the waistline and the health service. Recent reports suggested that Ozempic and its competitors could save the British economy £5bn a year. But it is a challenge to chefs and restaurateurs, for whom dessert has always been a reliable margin-booster. Combined with rising costs and weaker booze sales, it makes it harder than ever to scratch a living in hospitality. We are only at the start of the Ozempic era. All the same, it has still been enough to force the once-mighty WeightWatchers into bankruptcy. They say this is a restructuring move and the future is still bright, and will include their own branded pills, but it is a sign of just how much the world will change. When these things are widely available in pill form, which is apparently imminent, the increase in uptake will be exponential. Parle is getting around the issue by including a range of smaller puddings, which permit a few indulgent bites without being such a calorific investment. There are little cuboid canelés (they're called kashi on the menu), flavoured with whisky and tea, priced at £3. 'I like that,' he says. 'You might as well, order one, right? With coffee?' Or you can order a small chocolate tart for £6 instead of the full-size £12 version. He is not alone. Restaurants around the country are coming up with similar solutions. After dinner at the Double Red Duke in the Cotswolds recently, I attempted to bat away the offer of pudding. (Before we get letters, I am not on Ozempic, I was just full.) How about a tiny cube of fudge, our waitress countered. Oh OK. Who could say no to a tiny bit of fudge? Their menu even has a separate section, 'something small & sweet', which at the time of writing features salted caramel chocolates and blackcurrant jellies, both at £4. Larger groups have had this approach for a while. The Brunning and Price pub group, which operates across the North West and north Wales, offers a selection of 'hot drink and mini puddings' with miniature versions of their classics. Vintage Inns does something similar. Patissiers are thinking small, too. At Naya, in Mayfair, co-founder Cengizhan Ayan says their new smaller range, including miniature croissants and eclairs, has been instant bestsellers. 'People are more health-conscious,' he says. 'But it also helps with visual display – you can lay out 20 rather than 10. And it looks better aesthetically to have two little eclairs with your tea or champagne rather than one large croissant.' In pastry displays, as with weight-loss jabs, smallness is a potent advertising tool. Broaden your horizons with award-winning British journalism. Try The Telegraph free for 1 month with unlimited access to our award-winning website, exclusive app, money-saving offers and more.

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