Latest news with #Parle
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Business Standard
4 days ago
- Business
- Business Standard
Jeera drink space hots up as Coca Cola strengthens play with RimZim
Relaunched in 2018, Coca Cola had acquired the cumin-flavoured Rimzim from Parle in the 1990s, but is only pressing the pedal on it now. The company did not respond to email queries premium Akshara Srivastava New Delhi Listen to This Article Soft drinks major Coca Cola's India arm is strengthening its presence in the country's ethnic flavoured beverages market with its RimZim brand. The Atlanta-headquartered company's bottlers in the northern region have already doubled production of the cumin-flavoured drink over the last few months. 'We are scaling our RimZim masala jeera soda offering to meet the rising consumer demand for traditional Indian homemade beverages,' a leading bottler told Business Standard. He added that RimZim's current production at his facilities had risen to nearly 4 million units a month, up 100 per cent from two years ago. 'This reflects the brand's strong
Time of India
19-06-2025
- Entertainment
- Time of India
Parle Products celebrates generations of sweet memories in new campaign
Parle Products , India's manufacturer of biscuits and confectionery, has unveiled a new campaign for its confectionery portfolio, celebrating the brand's rich legacy and deep-rooted presence in the lives of Indian consumers. Titled 'Parle, Since 1929', the campaign is a powerful reminder of the emotional bond generations have shared with Parle's range of sweets. The film brings alive timeless moments from childhood mischief and classroom nostalgia to everyday joys that have been made sweeter by Parle. With a heartwarming narrative and striking visuals, the campaign positions Parle Confectionery as more than just a product; it's a part of India's cultural memory . Set against a nostalgic yet contemporary backdrop, the ad journeys through decades of Indian life showcasing how Parle has remained a constant companion in shared joys, festive traditions, and growing-up milestones. From black-and-white frames to modern-day vignettes, the film seamlessly transitions through time to reflect Parle's enduring relevance. Without overt product placement, the confectionery appears as an organic part of daily life strengthening its emotional and cultural connection with audiences. Mayank Shah , vice president, Parle Products, said, 'Since 1929' is more than just a milestone; it's a symbol of trust, joy, and timeless memories shared across generations. With this film, we're not just revisiting the past—we're reinforcing our place in India's present and future.' The campaign will be amplified through a high-impact media mix spanning digital, regional and youth-centric channels, creating strong visibility and recall across India. Watch the video here:
Hans India
18-06-2025
- Business
- Hans India
Collectors step in to allay farmers' fears on mango procurement
Tirupati / Chittoor: In a bid to allay the growing concerns among mango farmers over procurement issues, Tirupati District Collector Dr S Venkateswar and Chittoor District In-charge Collector G Vidyadhari assured that the State Government is fully committed to supporting Totapuri mango farmers in all aspects. Speaking to the media in Tirupati and Chittoor, the Collectors urged farmers not to panic, stating that the government is taking all necessary steps to safeguard their interests. They highlighted that favourable climatic conditions and precautionary measures taken by farmers have led to a significant increase in mango yield this season. However, international market dynamics, particularly the impact of the Ukraine war, have caused a sharp decline in mango pulp exports. The duo noted that companies like Parle, Coca-Cola, and Pepsi have been sourcing heavily from markets in neighbouring states such as Tamil Nadu and Karnataka, especially from the Krishnagiri market. This led to a surplus in pulp stock over the last two seasons. To address this situation, the Chief Minister N Chandrababu Naidu has directed procurement of Totapuri mangoes at a Minimum Support Price (MSP) of Rs.12 per kilogram to ensure that no farmer incurs losses. Of this, Rs.8 will be paid by processing units, while the remaining Rs.4 will be provided as a subsidy by the State Government. Officials will be present at every ramp and market yard to supervise the procurement process at processing units. Farmers have been advised not to harvest mangoes prematurely and to wait until the fruits reach optimal ripeness to avoid spoilage. The government has also promised to provide the Rs.4 subsidy per kilogram up to the last kilo procured, ensuring complete coverage for all farmers. The Collectors cautioned against farmers rushing to mandis, traders, or pulp industries before harvest is fully ready, as doing so may lead to extended waiting times at processing units and potential fruit damage. Tirupati Joint Collector Shubham Bansal, Horticulture Officer Dasaratharami Reddy, and other officials were present during the Tirupati press conference. Later, Dr Venkateswar visited several pulp units and recommended that they implement a token system for mango farmers to ensure a smooth first-come, first-serve procurement process. For any queries, farmers in Tirupati district can contact the helpline at 0877-2236007, while those in Chittoor district may call 08572-242777 or 9491077325 for assistance.
India.com
08-06-2025
- Business
- India.com
Do you know what 'G' in Parle-G stands for? Its World War 2 link is...
Do you know what 'G' in Parle-G stands for? Its World War 2 link is… Parle-G Facts: Parle-G is one biscuit that is loved by everyone. From grandfather to Chintu, the sweet taste of the biscuit is loved by all ages. This is one biscuit that probably doesn't have haters. Interestingly, it is the world's largest-selling biscuit by volume and a household name in India. When morning or evening tea is served in India, Parle-G always finds a place on the plate. The company was founded by Mohanlal Dayal in the year 1929. During World War II, like other brands, Parle-G also faced difficulties as India was dealing with severe food rationing. But it managed to overcome the hurdle and regain its popularity because of its unique taste and packaging. The simple wrapper of the biscuit with an illustration of a cute little girl captured the hearts of consumers across the country. The clever packaging of Parle-G was designed by artist Maganlal Dahiya in the year 1960. However, those who search for the girl on the wrapper, it was a fictional character and resembled no one. Parle-G's enduring design has cultivated strong brand loyalty across generations, securing its position as a household staple in India. The 'G' in Parle-G stands for People think that the G in Parle-G stands for Glucose, but it's actually 'Genius'. The biscuits' sustained popularity from its low cost, widespread and easy availability. Its affordable price makes it a staple snack for many families. Not only that, the consistent product quality has further solidified consumer trust in the brand. Parle-G has surpassed the snack status in India and has become a part of Indian culture. Several people have their childhood memories associated with Parle-G, making it a major player in India's snack industry. How Parle-G Became World's Best Biscuits In the 1980s, when a global war between Coke and Pepsi was going on, homegrown Parle had a different plan to win the beverage market. Parle came up with beverages like Thums Up, Limca, Gold Spot, and Frooti. The strategy was so good and successful that Coca-Cola decided to buy Thums Up. World's Best-Selling Biscuit In 2011, Parle-G was officially crowned as the best-selling biscuit in the world by Nielsen. Its success is particularly notable because it maintained its affordable price despite rising inflation. Unlike many other snack brands that significantly increased their prices, Parle-G remained budget-friendly, serving as an essential and accessible food item for a large population.
Economic Times
06-06-2025
- Politics
- Economic Times
Viral video: Parle-G packet sells for Rs 2,300 in Gaza, Palestinian father shares post about daughter's favourite treat
A viral social media post featuring a Palestinian girl in Gaza holding a Parle-G biscuit has spotlighted the severe food shortages and inflated prices amid the ongoing conflict. The biscuit, ordinarily inexpensive, was purchased at a drastically increased price due to wartime scarcity. This image has resonated globally, symbolizing both the hardship and resilience of civilians in the crisis. Tired of too many ads? Remove Ads A biscuit amid the blockade Netizens react with emotion and appeals Tired of too many ads? Remove Ads Symbol of hardship and hope A social media post by a Palestinian father showing his daughter receiving a packet of Parle-G has gone viral, drawing attention to the severe food shortage in Gaza and the soaring prices of basic goods amid the ongoing Israel-Palestine conflict. The biscuit, which costs Rs 100 in regular international markets, was reportedly bought for over Rs 2,300 due to wartime Jawad, a resident of Gaza, posted a video on X (formerly Twitter) showing his daughter Rafif holding a Parle-G biscuit packet. In his post, he wrote, 'Even though the price jumped from €1.5 to over €24, I just couldn't deny Rafif her favorite treat.' The post quickly gained traction across social media, especially among Indian users, many of whom were surprised to see the Indian biscuit brand in a conflict-hit poured in, with many Indian users tagging government officials and the Parle company. One user wrote to India's Minister of External Affairs, '@DrSJaishankar that baby is eating India's favourite biscuit. Look I know we are neutral about the war. But can we please send more Parle G to Palestine? These are Glucose Biscuits and will help relieve the civilian population.'Another user tagged the biscuit-maker with a simple plea: '@ParleFamily can you help?' A third user said, 'She's got great taste. Parle-G is a part of my childhood. And my adulthood. And everything in between. I wish I could send you all the Parle-G in the world for Rafif.'The post comes at a time when Gaza is facing acute shortages of food and essential supplies due to the continuing Israeli military blockade. Basic commodities are being sold at steep prices. For many, the image of a child holding a Parle-G biscuit became a symbol of resilience and innocence caught in a humanitarian crisis.'Sad to see people profiteering in such times,' said another user reacting to the inflated price of the biscuit in incident highlights both the emotional power of small gestures in wartime and the role social media plays in connecting global communities during humanitarian emergencies.
