The year that changed everything for Australian wine
In the conference room upstairs, I was surrounded by dozens of people in business suits, listening to Len Evans, chair of Wine Australia, launch a document called Strategy 2025. It was a bold vision. 'By the year 2025, the Australian wine industry will achieve $4.5 billion in annual sales by being the world's most influential and profitable supplier of branded wines, pioneering wine as a universal first choice lifestyle beverage.'
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