Xyxx crosses Rs 131 crore in FY24
Men's innerwear and loungewear label Xyxx crossed Rs 131 crore in revenue in the 2024 financial year, up from Rs 6 crore in the 2019 fiscal year. The Surat-based business sold 90 lakh underwear last year and is focusing on expanding its omni-channel operations.
Founded in 2017, Xyxx has built a steady growth trajectory through product innovation, consumer feedback, and balanced distribution across online and offline channels, the brand's founder Yogesh Kabra told StartupPedia. 'We sold 90 lakh underwear last year," said Kabra. "It was damn tough, dude."
Xyxx distinguishes itself in the inner wear market through functional benefits like odour control, moisture-wicking, and fabric quality, often using materials such as Tencel Modal that offer greater softness and breathability than conventional cotton. While many startups focused solely on digital channels, Xyxx has established a presence across major e-commerce platforms and over 10,000 multi-brand retail outlets in more than 70 cities.
'We focused on sustainable growth- getting the product in people's hands and improving based on their feedback,' said Kabra. In addition to innerwear, the brand has expanded into loungewear and athleisure, including joggers, T-shirts, and sweat-resistant vests.
Xyxx now aims to position itself as a complete lifestyle brand for men across India. Looking ahead, the company also plans to scale marketing efforts to better communicate its functional advantages and connect more deeply with consumers across the country.
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